In this flavorful episode of Exit Rich, host Michelle Seiler Tucker sits down with Ori Zohar, co-founder of Burlap & Barrel, the single-origin spice company that took Shark Tank — and kitchens across America — by storm.

Ori reveals how he and his partner Ethan Frisch, transformed one of the world’s oldest trades into a modern, mission-driven business that connects smallholder farmers directly to consumers. From their creative Shark Tank pitch (and the wardrobe mishap that almost went wrong) to surviving the pandemic by shifting 75% of sales to their own website, Ori shares the behind-the-scenes story of resilience, smart growth, and purpose-driven entrepreneurship.

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Ori Zohar is the co-founder & co-CEO of Burlap & Barrel, the first comprehensive single origin spice company in the US. A Public Benefit Corporation, Burlap & Barrel partners directly with smallholder farms around the world to build equitable, transparent, and sustainable spice supply chains. Their spices have been featured on Shark Tank and The Bear on Hulu, and they shipped over 1 million jars of spices to chefs and home cooks nationwide in the last 12 months.

Ori is a social entrepreneur with over 20 years of experience building mission-driven businesses. Ori's background is in business-building, entrepreneurship, and eCommerce. He was named one of Food & Wine’s Game Changers and the Specialty Food Association’s Breakout Talent to Watch.

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