
It should be simple to see that if you treat employees better, your customers will be treated better as well. But like much common wisdom, actually executing this strategy successfully is uncommon in organizations. Tamar Cohen has made it her goal to help. Combining her experiences leading customer experience and employee experience initiatives, she has developed an approach to help organization lead with a peoples-first strategy and better understand the human system. We talk about her early work in art history, and how she found her way to Citibank. We also discuss her company HaloEffect, and how her Four E's Framework is meant to guide leaders and organizations to better design outcomes (and ultimately better organizational growth).