Immersive Historical Experiences with Will Humphrey

Fresh back from Florence, this episode of Experience by Design is framed by a deep appreciation for how history, place, and art shape perspective. From standing beneath Michelangelo’s David to wandering streets layered with centuries of creative expression, the experience reinforces a powerful idea: history resonates most when it’s felt, not just studied. That insight sets the stage for a conversation with Will Humphrey, Director of Creative and Innovation at Sugar Creative. Will’s path—from fine artist to creative technologist—brings together design, storytelling, and emerging technology. We explore Sugar’s work using augmented and virtual reality to reimagine historical storytelling, including an immersive project on the American Revolution and collaborations with Ubisoft that blend gaming with learning. Along the way, we discuss geolocated experiences, the importance of physical context, and how changing landscapes shape our understanding of the past. It’s a wide‑ranging convers...