In this episode of the podcast, Aleksander Fabijan, Senior Product Manager Microsoft Experimentation Platform (ExP) team, provides practical strategies and lessons from his paper - It Takes a Flywheel to Fly: Kickstarting & Growing A/B Testing Momentum at Scale. Alex shares how to use the five-step experimentation flywheel to increase experimentation velocity in your organisation.

---

Aleksander Fabijan is Senior Product Manager at Microsoft. He is part of a 60+ team of Data Scientists, Software Engineers and Program Managers that form the Experimentation Platform (ExP) team. The ExP team is responsible for one of the largest and most cutting-edge online experimentation systems in the industry. The mission of the team is to accelerate innovation at Microsoft through trustworthy experimentation. Major products such as Bing, MS Office, Skype, Xbox, Windows, and MS Teams all use the ExP platform to perform online controlled experiments.

Aleksander holds a PhD from Malmo University where he conducted his research at Software Centre, a European collaboration of companies and universities accelerating the adoption of novel software engineering approaches. He has published and co-authored many influential research papers on large-scale online controlled experimentation. Key research interests - running trustworthy experiments, experimentation system architecture, and examination of experiments (analysis).

His passions include data-driven decision-making using A/B testing, AI system design, or API design, User Experience (UX) and large-scale experimentation.

* The views expressed in this podcast are Alek’s personal perspective and not necessarily reflective of Microsoft.

----

Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep016-aleksander-fabijan-the-experimentation-flywheel-kickstarting-and-growing-a/b-testing-momentum-at-scale

Add Beat The Odds newsletter to your inbox for practical tips from world-leading experts in Experimentation & Product Design. https://www.firstprinciples.ventures/newsletter

Follow Gavin on LinkedIn at : https://www.linkedin.com/in/gavinbryant/

Follow Gavin on Twitter @signalnotnoise

EP018 - Aleksander Fabijan - The Experimentation Flywheel - Growing A/B Testing Momentum at Scale