In this episode of the podcast, Jonas Alves, CEO ABsmartly, discusses building and scaling one of the world's leading experimentation platforms. Jonas shares why you need to keep experimentation simple, worrying less about experiment interaction effects and future directions for ABsmartly and the experimentation industry.

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Jonas Alves is the CEO and co-founder of ABsmartly, a leading experimentation platform designed for trustworthy A/B testing. He has 16+ years-experience in the field of online experimentation working in-house and consulting, with experience including design and build of experimentation platforms, democratisation and scaling of experimentation programs and conducting training with experimentation teams.

Prior to ABsmartly, Jonas worked as an experimentation consultant, helping other organisations on their experimentation journey, including Catawiki.com, GetYourGuide, Viagogo, Adidas, Picnic.nl, MinDoktor.se, Match.com (OkCupid, Tinder), Remitly, SpotAHome, ParkMobile and many others.

He started with experimentation in 2008 at Booking.com. Here he democratised experimentation across the organisation to many development teams. By 2012, hundreds of people were performing experiments every day. As Product Owner (Experimentation), Jonas was responsible for experimentation training, new features, reporting and metrics.

When leaving Booking.com in 2015, the business was running more than 1000 experiments simultaneously and starting 100+ new experiments every single day.

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