In this episode of the podcast, Sunita Verma, Test & Learn Specialist, H&M discusses why mindsets and relationship building matters the most when developing an experimentation culture. Sunita shares insights on managing a global experimentation program, how to start small and make a fast start and gaining stakeholder confidence to impact bigger strategic decisions.

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Sunita Verma is currently Test & Learn Specialist (East Asia) at global fashion mega brand H&M. She is an experimentation and growth professional with 5+ years of experience in fostering a culture of experimentation within leading organisations. Her work at Zalora and FairPrice Group has been pivotal in advancing data-driven decision-making and promoting a more agile approach to business operations.

At Zalora, an online fashion retailer, Sunita integrated experimentation techniques to enhance user experience and optimise operational processes. Her focus on data-driven strategies and testing methodologies provided valuable insights into user behaviour and preferences.

At FairPrice Group, one of Singapore’s largest supermarket chains, Sunita drove the adoption of an agile operational model. Her efforts in data analytics and iterative testing enabled FairPrice Group to make informed decisions more swiftly and respond effectively to evolving customer needs.

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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep021-sunita-verma-mindset-over-metrics

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EP021 - Sunita Verma - H&M - Mindset Over Metrics: Using Experimentation To Develop A Data-Driven Culture