In this episode of the podcast, Adam Furness, Design Manager - Growth, Atlassian discusses Designing Growth Experiments: Experiences Your Customers Will Love & Pay For. Adam shares why Good and Fast can co-exist, Atlassian's Good, Better, Best Framework and how designers build confidence around a new opportunity.

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Adam Furness has spent 10+ years leading world-class product design teams that create value through design excellence. He’s worked as a design lead and manager and has built and scaled high-performing teams across APAC and the US.

He’s currently Design Manager on the Growth team at Atlassian, where he’s spent the last 5 years leading full-funnel experimentation teams. He believes that ‘fast’ and ‘good’ can co-exist, values autonomous teams, and a critical, human-centred approach to product and problem-solving.

Before Atlassian, Adam was design lead and manager for US sports technology company Hudl.

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Want more? Head to the First Principles website for the episode transcript, resources and reading lists - https://www.firstprinciples.ventures/ep022-adam-furness-designing-effective-growth-experiments

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