If you’re struggling to generate blog traffic that actually converts – this episode is for you!My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts – and I was impressed with her approach to converting blog traffic into customers – she works in fintech but what we talk about will apply to any company, B2B or B2C – I think this episode will help a lot of us. In this episode:

The 4 Pillars of a Bottom Funnel Content Strategy
Conducting Interviews For Content Research
Writing Intros That Convert
Why “Tone Of Voice” May Not Be Important
Optimizing For UX and CTAs
Acquiring Backlinks
Measuring Content Marketing ROI
The Cons of Content Briefs (and an Alternative)
Content Marketing Costs

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