✅ Building strong business relationships and partnerships is crucial to scaling and gaining traction in both Web3 and traditional product spaces.

✅ Innovative marketing, like creating founder-led influencer strategies, can be more effective than relying on traditional paid media.

✅ Believing in and using your own product builds confidence and trust, helping to create authentic advocacy and drive success.

Episode Summary

In this episode, Shahab, an experienced digital marketing professional, shares insights into his diverse business ventures. He discusses his latest projects, including Bitcoin OS, a groundbreaking operating system that facilitates fast and secure transactions across different blockchains using ZK proof technology, and Jolt Strips, an innovative energy product. Shahab explains the marketing strategies that have helped his projects gain significant traction, such as leveraging organic reach and building strong community engagement. He also highlights the importance of believing in the products you create and the role of partnerships in driving growth. Shahab’s entrepreneurial journey is a testament to the power of blending passion with strategic marketing and strong relationships.

Notable Questions We Asked

Q: What is Bitcoin OS and how does it improve the crypto space?

A: Bitcoin OS is a revolutionary operating system that makes different blockchains interoperable, allowing for faster, cheaper, and secure transactions through ZK proof technology.

Q: How do you approach marketing for Bitcoin OS?

A: We’ve focused on organic reach, leveraging events and social channels to create buzz. By elevating our founder as a spokesperson and engaging communities, we’ve built strong traction without paid media.

Q: Can you explain how Jolt Strips came about?

A: I wanted a product that fits my active lifestyle, so I developed Jolt Strips, an energy breath strip that offers 40mg of caffeine, B12, and nootropic ingredients. It’s designed for convenience and optimal energy on the go.

Q: What are some effective strategies for marketing new products in the Web3 space?

A: Web3 marketing requires more community engagement. We focus on building strong connections within the community, using platforms like Twitter Spaces and Discord to interact and gain trust.

Q: What’s next for Bitcoin OS and Jolt Strips?

A: We plan to roll out Bitcoin OS testnet by year’s end, followed by a full launch in Q1. For Jolt Strips, we’re preparing a larger marketing push, targeting influencers and key partners to expand its reach.

Chapters

00:00 Intro

00:05 Shahab's Journey in Digital Marketing

00:22 Innovative Energy Product: Jolt Strips

00:45 Venturing into Web3: Bitcoin OS

01:34 Marketing Strategies and Success Stories

03:55 Technical Insights into Bitcoin OS

15:59 Future Plans and Personal Endeavors

Episode Summary

Notable Questions We Asked

Chapters

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Bitcoin, Liquid Death, and Nootropics