✅ Seize momentum during market cycles and capitalize on opportunities to maximize growth, especially in volatile industries like crypto.

✅ Face-to-face interactions and in-person events are crucial for closing deals and building meaningful business relationships.

✅ Leveraging a mix of traditional and new media marketing strategies helps companies reach both legacy systems and emerging digital audiences.

Episode Summary

In this episode, Chris Smith shares his journey from early involvement in the Bitcoin and crypto space to leading PR and marketing efforts for major crypto events, including the Bitcoin Conference. He emphasizes the importance of capitalizing on market cycles in the crypto industry, noting that timing is crucial for success. Chris also shares his experience of building bridges between traditional marketing strategies and new-age digital approaches, such as organic social media and in-person events. He dives deep into the nuances of PR in the crypto world and explains how face-to-face interactions, even in a digital era, remain critical for closing deals and building strong relationships.

Notable Questions We Asked

Q: How did you first get involved in Bitcoin and the crypto space?

A: I was managing payroll for Minecraft server developers globally, and because of PayPal limitations in some regions, I discovered Bitcoin as a payment solution, sparking my interest in the industry.

Q: What’s the most effective marketing strategy for the Bitcoin Conference?

A: In 2022, we revamped media relations by creating a direct link between sponsors and the press, allowing sponsors to announce new products with added media value while providing exclusive content to reporters.

Q: How can traditional marketing techniques be adapted for crypto companies?

A: While new media strategies like Twitter Spaces are key, traditional marketing like cold outreach, newsletters, and in-person meetings remain crucial for building B2B relationships and closing deals.

Q: How important are in-person events in the crypto space?

A: Face-to-face interactions remain unmatched in effectiveness. A deal that could take 10 virtual meetings can often be closed in 15 minutes at an in-person event.

Q: What are the future trends in marketing that you’re excited about?

A: While short-form content dominates now, I predict a return to long-form content as people seek deeper engagement and fulfillment, especially in industries like crypto where education and trust matter.

Chapters

00:00 Chris Smith Consulting Partner of Roundtable

00:01 Intro

00:27 Meet Chris Smith: Crypto Journey

02:04 Early Days: Minecraft and Bitcoin

05:20 Bitcoin Conference Evolution

08:02 Navigating PR and Media Relations

13:07 Traditional vs. New Age Marketing

24:33 Future Trends and Final Thoughts

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Marketing the Bitcoin Conference

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