As outdoor tourism continues to grow, how can mountain communities plan with intention—not just for visitors, but for the residents, businesses, and natural spaces that make them unique?

In this episode, I sit down with Corrina Ruffieux, Executive Director of Visit Haywood, to talk about Haywood County’s innovative approach to tourism. Their comprehensive 10-year destination master plan is designed not just to attract visitors, but to do so in a way that aligns with the values of the community and protects what makes the area special.

We explore how Haywood County’s plan is rooted in stewardship, inclusivity, and a commitment to attracting visitors who share the local values of environmental respect, community care, and responsible tourism. The plan’s focus is on sustainable growth that ensures long-term benefits for residents, local businesses, and the area’s exceptional natural assets.

Through community-driven engagement and a clear brand identity, Haywood County is proving that it’s possible to grow tourism while protecting the very things that make the place worth visiting in the first place.

https://visithaywood.com/

https://haywoodtda.com/

Mike Andress
Host, Exploration Local
828-551-9065
mike@explorationlocal.com

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