Podcast
EyeCode Media
Hosted by Christopher Wolfe, OD, FAAO, Dipl. ABO · EN
Digging Deep into Optometry
47episodes
Episodes
Newest firstAll episodes
The Chris Wolfe Podcast: Here is the Title: A Rare Glimpse of Humanity
Feb 2300:07:47Tap to summarizehttps://podcasts.apple.com/us/podcast/basketball-in-the-last-60-seconds-ben-sasse-on/id1378389941?i=1000750173300
Transcribe →BookNerds: Tribes by Seth Godin: Leadership, Risk, and Building Movements in Optometry
Feb 1801:02:29Tap to summarizeAaron Werner, Brianna Rhue, and first-time Book Nerds guest Dr. Ben Thayil unpack Seth Godin’s Tribes through the lens of real-world practice leadership. They explore what separates leaders from managers, why tribes thrive on member-to-member communication, and how fear is often less about failure and more about blame. The conversation digs into innovation timing (and the penalty for being late), practical ways to evaluate risk, and how to empower teams through delegation, alignment, and freedom to make mistakes—plus tactical takeaways like daily KPI texts, the “rope theory,” and a simple question to spark ownership: What change do you want to lead, and why? Join BookNerds WhatsApp group: https://chat.whatsapp.com/Kg7fQNNyEQq2HWUEwOX9GP?mode=gi_t
Transcribe →The Chris Wolfe Podcast: When You Can’t Do Everything: Decisions Under Pressure
Feb 1600:23:57Tap to summarize---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth
Transcribe →The Chris Wolfe Podcast: Why Most Omega-3 Products Fail and How Quality Makes All the Difference w/ Brittney Taylor
Feb 900:36:42Tap to summarize---------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! questions@eyecode-education.com https://coopervision.com/our-company/news-center/press-release/coopervision-and-aoa-join-forces-launch-myopia-collective Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth
Transcribe →AWP: The Invisible Team: How Dave Kading Built a Virtual Bench for a Better Practice (and a Better Life)
Feb 600:53:37Tap to summarizeAaron sits down with optometry leader, author, and podcast host Dr. Dave Kading to unpack The Invisible Team—a practical playbook for reducing burnout and building a sustainable practice through virtual support. They dig into the real pressure points hitting private healthcare (staffing shortages, missed calls, admin overload), how to lead your in-office team through change without fear, and why “going all in” with a virtual mindset is the difference between success and frustration. If your practice feels held together by duct tape and good vibes, this conversation is your roadmap to getting help, protecting culture, and getting home sooner. Get the book: https://www.amazon.com/Invisible-Team-Unseen-Transforming-Patient/dp/B0G882YHVZ Optometric Insights Media: https://podcasts.apple.com/us/podcast/optometric-insights-media/id1556159460 ---------------------- Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Transcribe →Book Nerds: Storybrand 2.0
Apr 16, 2025Tap to summarize"This month on Book Nerds, your favorite doctor-entrepreneurs—Dr. Kyle Klute, Dr. Brianna Rhue, and Dr. Aaron Werner—are joined by Daniel Palmer, certified StoryBrand guide and marketing strategist, to dive deep into Donald Miller’s StoryBrand 2.0. What happens when doctors stop trying to be the hero and instead become the guide? The answer might just transform your entire practice. In This Episode: • What it really means to make your patient the hero • The seven parts of the StoryBrand framework and how to apply them in optometry • Why clarity beats complexity—and how jargon drives patients away • How to craft simple, 3-step plans that increase patient engagement • Why most practices “OD-splain” (yep, it’s a thing) and how to fix it • Using empathy and storytelling to drive better treatment acceptance • How to reframe your team communication and leadership using the same framework • BONUS: How Aaron tested the framework during story time at the bar Whether you’re explaining glaucoma drops, pitching dry eye treatments, or training your staff, this episode will show you how storytelling creates buy-in, boosts revenue, and builds lasting relationships. And yes, you’ll never watch a movie—or give a treatment recommendation—the same way again. Tools Mentioned: • StoryBrand One-Liner Formula • Donald Miller’s Business Made Simple AI Tool • The “8 Second Rule” to close the sale" ________________________ questions@eyecode-education.com Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Let's Connect! Follow and join the conversation! Instagram: @aaron_werner_vision
Transcribe →Tami Franklin - VSR Program and VS Learning
Apr 8, 2019Tap to summarizeToday's discussion is with Tami Franklin, the director of VS Learning and the VSR Program. We spoke about the cost to benefit ratio of the VSR program (tilted significantly in the benefits column) and guided staff training. If you have questions about the VSR Program please reach out to Tami @ tfranklin@visionsource.com Want to access VS Learning? Click here.
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