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In this episode of FSGA Spotlight, we’re joined by Faraz Siddiqi, Founder & Chief Operator of Upper Hand Fantasy, to talk about building one of the most engaged fantasy football communities on Instagram and beyond.

Faraz shares how Upper Hand Fantasy grew from a passion project into a full-fledged media business, why platform-specific content matters, and how focusing on community engagement has driven long-term growth. The conversation also explores content strategy, creative teams, brand partnerships, and why in-person industry events like the FSGA Conferences play a major role in turning relationships into real business opportunities.

We also dive into Faraz’s take on the evolving fantasy football landscape, content creation in short-form video, and what’s next for fantasy media.

🎤 Faraz will also be a speaker at the 2026 FSGA Winter Conference (https://thefsga.org/2026-fsga-winter-conference/), making this episode a great preview of the insights he’ll be sharing live in Las Vegas.

Upper Hand Fantasy Instagram: https://www.instagram.com/upperhandfantasy

📌 Subscribe for more conversations with the leaders shaping fantasy sports and sports gaming.

#FantasyFootball #FantasySports #SportsGaming #SportsBetting #FSGA