What's the one thing that literally shapes how your clothes look and how you feel every single day? Your bra. Your bra can be your fashion bestie, and we'll show you how. #yyyaasssss

▶️ Watch this episode of Holly in action on our YouTube channel. That would be fab. And please consider subscribing to get new videos every single week!

You're in luck, because this week on the Wear This Not That Podcast, Holly is breaking down the latest trend you cannot ignore—wireless bras and comfort-first lingerie.

Whether you've already jumped on the wireless train or if you need more convincing, fashion fact: underwire is no longer the only game in town, and the fashion industry has finally caught up with what women really want: support, inclusivity, and comfort that doesn't compromise style. #TRUTH

🎉 In This Episode:

• The Bra Evolution: From scratchy training bras to Victoria's Secret push-ups of the 90s, Holly shares her own bra journey and how the industry has shifted. • Why Comfort is the New Sexy: The pandemic changed how we dress, and wireless bras took center stage as women ditched restrictive underwires for fabric innovation, stretch, and breathable designs. • Brands to Know: o HoneyLove – known for supportive, size-inclusive shapewear and wireless bras that don't sacrifice lift. o Evelyn & Bobbie – Our new obsession! #forreal Holly got some free samps, including a tank with a built-in wireless bra that she swears feels like wearing nothing at all. IT. IS. BEYOND. More on them (and a founder interview!) coming in the next few weeks! • Fabric & Fit Innovations: Memory foam cups, adaptive elastic, stretch lace, organic cotton, bamboo blends, and recycled fibers—wireless bras are high-tech and eco-friendly. • Inclusivity First: Expanded cup and band sizes, adjustable straps, racerbacks, and options that work for women of all body types, including breast cancer survivors. • Styling Comfort-First Lingerie: Well, this is a new term we just learned about. How bralettes and fashion-forward wireless bras are showing up under blazers, sheer tops, and even as outerwear—athletes and celebs are making this look mainstream. • Luxury Wireless Options: Not just budget basics—#howboutno Comfort-first lingerie is now being embraced by high-end brands and department stores with celeb endorsements.

🚨 Holly leaves us with this truth: Comfort is the new sexy. Learn it, live it, love it.

Whether you're a die-hard underwire fan or ready to roll the dice on wireless, it's time to explore the styles and fabrics that make you feel confident, supported, and stylish.

Because you deserve a bra that supports not just your outfit—but your life.

Past Episodes to Revisit:

• EP 168: Interview with Jeanette from Jeanette Bras – The industry disruptor who starts the bra alphabet at D, teaching women everywhere that the right fit changes everything. • EP 114: Interview with Skye Ostreicher – Otherwise known as The Political Personality, Skye is the host of City & State's online video series, Political Personalities with Skye, where she brings a fun flair to New York state and local government conversations—and yes, fashion plays a role too! • EP 265: Top Jewelry Trends for Fall 2025 – From chokers and charms to pearls of every size and color, Holly covers the season's must-have jewelry.

✨ Don't forget! You can shop curated looks and Holly's fashion must-haves at wearthisnotthat.shop.

🎧 Listen to the Wear This Not That Podcast wherever you get your podcasts. ▶️ Watch Holly in action on our YouTube channel. 📸 Follow along (and DM us your bra journey!) on Instagram: @wearthisnot_that.

Wireless Bras & Comfort-First Lingerie | Ep 266