Fashion People Podcast Summary: “Fashion and the Fires”
Episode Title: Fashion and the Fires
Release Date: January 17, 2025
Host: Lauren Sherman, Puck Correspondent
Guest: Aurora James, Founder of Brother Vellies, Founder of the 15% Pledge, Founder of Parity Collective, Vice Chair of the Council of Fashion Designers of America (CFDA)
Duration: 35 minutes
Introduction
In the episode titled “Fashion and the Fires,” Lauren Sherman welcomes Aurora James, a prominent figure in the fashion industry known for her multifaceted contributions through Brother Vellies, the 15% Pledge, and Parity Collective. The conversation delves into the devastating impact of the Los Angeles wildfires on black-owned businesses and explores actionable strategies to support those affected.
Impact of the Los Angeles Fires on Black-Owned Businesses
Aurora James opens up about the immediate and profound effects of the wildfires on her businesses and the broader community.
Aurora James [05:31]: “I checked in on a friend and the feedback was like, oh my gosh, I think I'm about to lose my house... this is one of the largest catastrophes in the history of America.”
Aurora discusses how the fires shattered the illusion that such disasters were confined to specific, high-risk areas like Malibu, revealing the widespread vulnerability across diverse neighborhoods.
The 15% Pledge: Purpose and Evolution
Lauren prompts Aurora to elaborate on the 15% Pledge, its origins, and how its mission has adapted in the wake of the fires.
Aurora James [09:34]: “We launched a call to action... major retailers should commit 15% of their shelf space to black-owned businesses. Ten days later, we had Sephora on board, followed by Macy's, Nordstrom, and Ulta Beauty.”
Originally established to amplify black-owned brands by securing dedicated retail spaces, the 15% Pledge has partnered with over 800 black-owned brands, significantly transforming the presence of these businesses in major retail outlets.
Adjusting the Gala to Support Affected Businesses
With the fires altering the landscape, Aurora explains how the upcoming 15% Pledge Gala has been reshaped to directly aid impacted businesses.
Aurora James [14:38]: “100% of the proceeds from our ticket sales for the entire weekend are going to businesses that have been impacted because of the wildfires.”
The gala, scheduled for February 1st and 2nd at Paramount Studios' backlot, will transform the space into a vibrant marketplace for black-owned businesses, feature performances, and include art installations by notable artists like Mickalene Thomas. Additionally, grants will be distributed to help rebuild affected enterprises.
Community Impact and Gentrification
The discussion shifts to the specific impact on Altadena, a historically vibrant black neighborhood now facing severe losses.
Aurora James [18:31]: “Anyone losing everything is horrible no matter what color you are... how we make sure that these people are not left behind.”
Aurora highlights the dual challenges of immediate disaster response and the long-term threat of gentrification, which could displace the very communities enmeshed in the fabric of Los Angeles.
Insurance Challenges and Rebuilding
Lauren raises concerns about the escalating difficulty of securing insurance in Southern California, exacerbating the rebuilding process for affected individuals.
Lauren Sherman [20:29]: “It's actually just getting next to impossible to get your house insured in California... it's going to be people with money who can rebuild.”
Aurora concurs, emphasizing the need for equitable support mechanisms to ensure that rebuilding efforts do not disproportionately favor the affluent.
Strategic Support and Collaboration
Aurora outlines the strategic initiatives undertaken by the 15% Pledge and Parity Collective to provide tactical support beyond fundraising.
Aurora James [22:17]: “We set up a strategy to receive large-scale donations in clothing and beauty... put together wardrobe kits and distribute essential items.”
Collaboration with the CFDA ensures that donations are effectively managed and distributed, addressing both immediate needs and long-term recovery for small businesses.
Advice for Listeners: Meaningful Contribution
Closing the conversation, Aurora offers practical advice for listeners eager to contribute meaningfully to the recovery efforts.
Aurora James [32:31]: “Be really thoughtful and do some research on where you want to make donations... buy a ticket for the gala, support local businesses, and avoid contributing to misinformation.”
She encourages participation in the gala, purchasing gift certificates for affected businesses, and supporting advocacy efforts to maintain the community’s resilience and integrity.
Conclusion
Lauren and Aurora reaffirm the importance of community solidarity and strategic support in the face of disaster. The episode concludes with a heartfelt endorsement of Aurora’s initiatives and an invitation for listeners to engage with the 15% Pledge Gala to foster recovery and sustain black-owned businesses in Los Angeles.
Notable Quotes
- Aurora James [05:31]: “This is one of the largest catastrophes in the history of America.”
- Aurora James [09:34]: “We launched a call to action... Ten days later, we had Sephora on board.”
- Aurora James [14:38]: “100% of the proceeds from our ticket sales... are going to businesses that have been impacted because of the wildfires.”
- Aurora James [22:17]: “We set up a strategy to receive large-scale donations in clothing and beauty...”
Key Takeaways
- The Los Angeles wildfires have had a devastating impact on black-owned businesses, particularly in neighborhoods like Altadena.
- The 15% Pledge, initiated by Aurora James, successfully partners with major retailers to secure dedicated shelf space for black-owned brands, now pivoting to support recovery efforts directly.
- Strategic initiatives include transforming fundraising events into platforms for aid distribution and collaborating with organizations like the CFDA for effective resource management.
- Insurance challenges in Southern California highlight the need for equitable rebuilding support to prevent displacement of vulnerable communities.
- Listeners are encouraged to contribute thoughtfully by attending fundraising events, supporting local businesses, and avoiding simple, ineffective donation methods.
Join the Movement
Support the 15% Pledge Gala on February 1st and 2nd by purchasing tickets to aid black-owned businesses affected by the Los Angeles fires. Participate in rebuilding efforts and celebrate resilience within the fashion community.
For more information and to get involved, follow Aurora James and the 15% Pledge on social media, and engage with the initiatives spearheaded by Parity Collective and the CFDA.
This summary encapsulates the key discussions and insights from the “Fashion and the Fires” episode of the Fashion People podcast, providing an informative overview for those who have yet to listen.