Ep. 562: Celebrity Encounters, Sephora’s New Store Design & The Week’s Beauty News

Summary

Episode 562 Summary: Celebrity Encounters, Sephora’s New Store Design & The Week’s Beauty News

Released on January 22, 2025

In Episode 562 of the Fat Mascara podcast, hosts Jennifer Sullivan and Jessica Matlin delve into a variety of engaging topics, including their recent celebrity encounters, Sephora’s innovative store redesign, and the latest trends in beauty news. This comprehensive summary captures the essence of their discussions, enriched with notable quotes and timestamps for easy reference.

---

1. Hosts' Recent Activities and Event Recaps

Jennifer and Jessica kick off the episode by sharing their recent experiences attending high-profile beauty events.

• Jennifer Sullivan [02:48]: "I've been busy. I feel like it's fast and furious. 2025 came in, like, strong and a little bit wrong, but strong."

• Julie Wilson [03:09]: Recounts her visit to Caviar Caspia at the Mark Hotel, highlighting the luxurious dining experience: "We had the $2,200 baked potatoes with like mounds of caviar."

Discussion on Augustina's Botter Launch:

• Julie Wilson [03:39]: "They are launching a new product, which I cannot tell you about because embargoed. We sign NDAs for a living, you and I, so I can't say anything, but it's Botter, so it's gonna be good."

• Jennifer Sullivan [04:12]: Reflects on Augustinus’s transformation: "He looked fabulous and, like, rested and great. I'm like, you're clearly using your products."

---

2. Variety Show: Exploring Bathing Culture

Jennifer attended a unique variety show titled "Bathing Culture," which explores global bathing traditions.

• Jennifer Sullivan [07:12]: "It was literally called the Bathing Culture variety show. So that's why I had. No. I said to my friends, I was like, I might be walking into, like, a bunch of people naked, like a bathhouse."

Insights into Global Bathing Practices:

• Julie Wilson [08:32]: "The ones the Sojo or spa castle, love."

• Jennifer Sullivan [09:13]: "Robert Hammond, the guy who started the High Line, is now part of this thermae group that is like, trying to bring bathing spaces to America in the same way they are in other places."

Discussion on American Perceptions vs. Global Norms:

• Jennifer Sullivan [10:44]: "I think Americans have a different connotation of bathhouses than other countries. When I go in other countries, the nakedness is not a big deal."

• Julie Wilson [12:37]: "I think they're just more becoming a part of people's life or at least an option for people to go to."

---

3. Beauty News: Sephora’s Store Redesign

The hosts shift focus to Sephora’s recent initiatives to enhance the in-store shopping experience.

• Jennifer Sullivan [17:35]: "Big news out of Sephora. Actually, lots of news from Sephora. But the one I wanted to talk to you about was the redesigning their stores."

Key Changes in Store Layout:

• Mobile Checkout Integration:

  • Jennifer Sullivan [20:32]: "25% of shoppers at Sephora use mobile checkout."

  • Julie Wilson [20:35]: "I hate when you line."

• Enhanced Grab and Go Sections:

  • Jennifer Sullivan [20:43]: "They're making those more mobile so they can move those little Grab and Go touchpoint purchases around the store."

Improved Makeup Studio Experiences:

• Jennifer Sullivan [21:18]: "Shoppers didn't want their makeup being done in the windows. They wanted more lighting."

• Julie Wilson [21:51]: "It feels like a VIP if there's an area away from it all that you feel like you're a tutorial for the world."

Comparisons with Competitors:

• Jennifer Sullivan [22:27]: "Ulta has their whole salons...it feels like more like a beauty studio kind of space."

---

4. Sephora’s Hulu Program: "Get Ready with Me"

Sephora has expanded its digital presence by sponsoring a Hulu series featuring music artists.

• Jennifer Sullivan [23:03]: "Sephora has sponsored a three-episode Hulu program. It's Get Ready with Me videos but with music artists like Chapel Roan, Victoria Monet, and Becky G."

• Julie Wilson [23:34]: Shares her enthusiasm for Hulu and mentions watching Broad City with her husband, connecting it back to Sephora’s initiatives.

---

5. Consumer Study on Beauty Products and Self-Expression

Jennifer presents findings from a recent Ulta and Bread Financial survey on consumer relationships with beauty products.

• Key Statistics:

  • 46% of consumers indicate that beauty products bring joy to their lives.

  • One in three say beauty rituals are a way to express their true self.

  • Gen Z: Over half feel that beauty products represent who they are.

  • Boomers: Only 20% feel the same way.

• Jennifer Sullivan [28:02]: "It’s like identity. Like, who the brands are that you use says something about you."

• Julie Wilson [29:11]: "Absolutely. When I'm putting on my Ami Cole, I'm like, I know Giada...I can tell them how fabulous this brand is."

Generational Differences:

• Julie Wilson [29:28]: "We're storytellers and journalists. We understand the marketing, the ethos, the founders."

• Jennifer Sullivan [31:02]: Reflects on her mother's approach to beauty: "It was more a service...she liked the social aspect of it."

---

6. Science Corner: Upcycling Fatbergs into Perfume

A unique segment explores the innovative process of transforming fatbergs into fragrance molecules.

• Jennifer Sullivan [33:03]: "Steven Wallace decided that he's gonna turn and think about what else is in the sewer. He's gonna turn this poo-berg into perfume."

• Process Explanation:

  • Sterilization: The fatberg mass is sterilized.

  • Bacteria Infusion: Genetically engineered bacteria consume the fat and produce pine-scented aroma molecules.

• Julie Wilson [35:45]: Expresses skepticism: "I'm good. No, I just think about how energy-intensive this process might be."

• Jennifer Sullivan [36:22]: Considers the environmental impact: "Is this a novel just to show it can be done or is it the greenest way to do it?"

---

7. Listener Call-in: Christina from Southern California

Christina reaches out to express her desire for the return of certain Fresh fragrances.

• Christina [40:17]: "I really hope we get back into some light, fresh scents because I'm a personal trainer and those two in particular have always been really good for me to wear when I'm working."

• Hosts' Response:

  • Jennifer Sullivan [41:03]: Suggests reaching out to Lev Bakhtiar of Fresh: "Maybe they can recreate the fragrance under the Maker line."

---

8. Product Spotlights & Community Initiatives

Discussion on innovative beauty products and brands' community support efforts.

• Vocal Zone Throat Pastilles:

  • Jennifer Sullivan [48:27]: "They're designed to help with throat dryness without being just mouth-wetting spray."

• Josie Maran and Beauty Together Initiative:

  • Julie Wilson [44:33]: Highlights Josie Maran's rebranding and her role in organizing Beauty Together, a group of over 30 beauty brands supporting wildfire relief efforts in California.

  • Jennifer Sullivan [46:34]: Praises the collaborative effort: "Instead of piecemeal, they’re banding together."

---

9. Personal Reflections and Wrap-Up

The hosts conclude with heartfelt reflections on gratitude and community support.

• Jennifer Sullivan [51:36]: "I'm being extra, extra grateful this week. It's reminding me so much how lucky I am to have a home."

• Julie Wilson [51:42]: Emphasizes the importance of gratitude: "If we all move through life with that grateful heart, things will be better."

• Final Call for Listener Engagement:

  • Jennifer Sullivan [52:43]: Encourages listeners to rate and review the podcast, share beauty questions, and participate via voice memos or messages.

---

Notable Quotes with Timestamps

• Jennifer Sullivan [07:12]: "We're a podcast about beauty culture. So bathing culture is a subset of that."

• Julie Wilson [21:51]: "It feels like a VIP if there's an area away from it all that you feel like you're a tutorial for the world."

• Jennifer Sullivan [28:02]: "Identity. Like, who the brands are that you use says something about you."

• Julie Wilson [44:33]: "These are actually her refillable. She's got like her glass jars of her body butter. You can buy those and then buy one of these packets to like refill your glass jar."

---

Conclusion

Episode 562 of Fat Mascara offers a deep dive into the evolving landscape of beauty culture, from innovative store designs and consumer identity expressions to sustainable practices and community-driven initiatives. Jennifer Sullivan and Jessica Matlin provide insightful commentary, enriched by personal anecdotes and industry expertise, making this episode a valuable listen for beauty enthusiasts seeking to stay informed and inspired.

Transcript

[Ryan Reynolds]

Will full coverage make me look cakey? Is my undertone neutral? Or is it cool? We get it. Finding the right foundation is hard. But with IL Maquillage, it's easy to find your perfect match online. Customized for your unique skin tone and coverage needs. Plus with Try before youe Buy, you can try your full size at home for 14 days. With over 600,000 five star reviews, this best selling foundation is going viral for a reason. Take the Power Match quiz [e-mail] Quiz I L M A K I A G E.com Quiz Hey, I'm Ryan Reynolds.

At Mint Mobile, we like to do the opposite of what big wireless does. They charge you a lot, we charge you a little. So naturally, when they announced they'd be raising their prices due to inflation, we decided to deflate our prices due to not hating you. That's right. We're cutting the price of mint unlimited from $30 a month to just $15 a month. Give it a [e-mail] switch.

[Jen Sullivan]

$45 upfront payment equivalent to $15 per month. New customers on first three month plan only. Taxes and fees. Extra Speed slower above 40 gigabytes. Details.

[Julie Wilson]

Getting engaged can be stressful. Getting the right ring won't [e-mail] the [e-mail] have sparkled down to a science with beautiful lab grown diamonds worthy of your most brilliant moments. Their lab grown diamonds are independently graded and guaranteed identical to natural diamonds and ready to ship to your door. Get $50 off your purchase of $500 or more with code [e-mail] that's blue nile.com code listen for $50 off.

[Jen Sullivan]

Hello everyone. Welcome to Fat Mascara Podcast about beauty culture, which is our new tagline. I'm Jen Sullivan.

[Julie Wilson]

And I'm Julie Wilson.

[Jen Sullivan]

Hi, Julie Wilson.

[Julie Wilson]

Hi, Jen Sullivan. What's going on, girly?

[Jen Sullivan]

I know your voice has not been on the pod in too long.

[Julie Wilson]

I mean, I was depriving the people.

[Jen Sullivan]

The people need you.

[Julie Wilson]

They need me. I'm back, y'all. I'm back.

[Jen Sullivan]

I'm so glad. How's your January going?

[Julie Wilson]

It's going. You know, this is my birthday month.

[Jen Sullivan]

Are you one of those month people? Like, we can't just have the day. We need to make the whole month about you.

[Julie Wilson]

I feel like that because My birthday is the 25th of January in which it's all the way at the end.

[Jen Sullivan]

So.

[Julie Wilson]

So if like we gotta extend it, I gotta celebrate all the way leading up to it and then after it.

[Jen Sullivan]

Of what is arguably the longest feeling month of the year.

[Julie Wilson]

Yeah, I feel like January really drags, but I love it because we can just celebrate me more, which is what.

[Jen Sullivan]

We'Ll do this entire episode. Then, of course, it culminates with a celebration of. Julie. What are your little celebrations? Have you been out and about in the beauty world? What have you been up to?

[Julie Wilson]

I've been busy. I feel like it's fast and furious. 2025 came in, like, strong and a little bit wrong, but strong. Strong and wrong. But I've been going to all the events, blah, blah, blah, blah. Last night I was at Caviar Caspia at the Mark Hotel. Are you jealous?

[Jen Sullivan]

Yeah. Yes. I actually really like caviar.

[Julie Wilson]

It is so good. I mean, the 2,200/dollar baked potatoes with like mounds of caviar.

[Jen Sullivan]

Do you sometimes like, sit back and look at your life and be like, what? I imagine this was for beauty. Or maybe, maybe you just went like. Maybe on a whim, you just went and had a big potato. I don't know.

[Julie Wilson]

No, this was for a beauty event. Augustina's Botter. Hello. Fancy. Fancy meets fancy. You can't have a Botter event without having a fancy venue. And so, of course it was gonna.

[Jen Sullivan]

Be a shake shack. Yeah, Right.

[Julie Wilson]

So they are launching a new product, which I cannot tell you about because embargoed. We sign NDAs for a living, you and I, so I can't say anything, but it's Botter, so it's gonna be good. It's gonna be relevant, all of those things. You'll be excited when you hear about it. So they had it in a suite. We went up to a suite at the Mark Hotel, looked at the new product, and then came downstairs to Caviar Caspia to have a dinner with him and like, some other fancy editors and friends.

[Jen Sullivan]

So Augustinus was there.

[Julie Wilson]

He was there and he's.

[Jen Sullivan]

Did you call him, Augie? What did you call him?

[Julie Wilson]

I was just like, Mr. Botter. Like Dr. Badder. Hi.

[Jen Sullivan]

Bow down.

[Julie Wilson]

Bow down. But it's so funny because I think we were in the same. When he first launched, remember, it was like downtown. What hotel was that when it first came out? And he was just so nerdy and in his science coat and all of that. And it was like, so exciting to hear all the awards he'd won for all of the technology that he'd created. And now he's putting it into skincare. But it was so funny to see him last night and he's like. It looked like, like, An Armani tailored suit. His hair's, like, back. He was like, I've made it. And I was like, you have my. My friend.

[Jen Sullivan]

You have a botter glow up.

[Julie Wilson]

A botter glow up. He looked fabulous and, like, rested and great. I'm like, you're clearly using your products. You're clearly making money off of them because we're not in our lab coat anymore.

[Jen Sullivan]

Yeah, that's funny. I just replayed an interview he had done with Anastasia Soare from Anastasia Beverly Hills, and I pulled a new photo of her from. It had been an older interview. And she's another beauty founder that I was like, she looks younger and fancier now than she did before. I feel like there is a thing that happens to beauty founders once. Like, the investment comes or.

[Julie Wilson]

Yeah, as it should. You work hard, the masses love it, the people are at your feet. You might as well look good while we're celebrating you and buying all the things.

[Jen Sullivan]

Wait, is he fun? Like, I don't know if I've ever met him.

[Julie Wilson]

We didn't really. We were too far away at the table to, like, chat it up. But he was very nice. At the end of the night, he came around and said hello to everyone and thanked everyone for coming. He was, you know, very personable. He's not like a. I don't think he's like a chatty type person, but you could tell he liked to be there amongst the people.

[Jen Sullivan]

Okay, I like that.

[Julie Wilson]

Yeah, I'll take some.

[Jen Sullivan]

Did you have a baked potato with caviar?

[Julie Wilson]

Of course. Like, that's what you do. We had options. It was like a fish, a beef, and then, like, the. The potato with, like, 30 grams of caviar on top. And, like, I'm pretty sure most of the room had the potato. Like, you don't go to caviar, Caspia, without putting that potato in your mouth.

[Jen Sullivan]

If some of the 30 grams means nothing to me right now. If you said 30 milliliters, I could do it because of the beauty conversions, right? 30 grams, 2 tablespoons.

[Julie Wilson]

It's a big. It looks like about 2 tablespoons. Yeah.

[Jen Sullivan]

You know, from caviar. Use the metric system that much.

[Julie Wilson]

It's about. I mean, this is a $200 potato. I mean, I don't know what to tell you, America.

[Jen Sullivan]

Any given night in New York City, you never know.

[Julie Wilson]

It's fabulous. And, like, I am grateful on high that I am able to experience these things without dipping into my own wallet.

[Jen Sullivan]

I feel like I took a different beauty route. Last night. I went to A variety show. A BA about ba. I know. Here I am. I told you last time we talked. I'm, like, never going to Broadway again. Right? Because I just can't handle it. This was not Broadway. This was at the New School. And it was a variety show about baby bathing culture. I had no idea what I was getting into, but I was like, okay, we're a podcast about beauty culture. I feel like bathing culture is a subset of that.

[Julie Wilson]

Whatever that was called.

[Jen Sullivan]

It was literally called the Bathing Culture variety show. So that's why I had. No. I said to my friends, I was like, I might be walking into, like, a bunch of people naked, like a bathhouse. There was no. Like, even when they described the show, it was just like, you'll experience a multisensorial. And I was like, what am I getting myself into? And you get there. And it turns out it was put on the guy who was the mc. One of the emcees was the one from. Wait, Wait, Don't Tell me. On npr. And the other was the man who started the High Line. His name's Robbie Hammonds, and he's, like, really into, no joke, bathing culture. Like bath houses.

[Julie Wilson]

Like spas.

[Jen Sullivan]

Like, not spas. The. Like, hammam of it all. Or the sauna.

[Julie Wilson]

Yes.

[Jen Sullivan]

Or in. I can never say the word starts with a J in South Korea. Like the proper public bath houses that all over the world. So many cultures have this, like, Sojo.

[Julie Wilson]

The ones the Sojo or spa castle, love.

[Jen Sullivan]

Yes, yes. Or if you were in Japan, you went to the onsen. That would be like the outdoor bathing culture. But of course, the Finns and the Swedes, they love it. And I know you love a Scandinavian moment.

[Julie Wilson]

I love. I also went to the launch of. There was a. Have you heard of Nera N E R R A.

[Jen Sullivan]

Yes. The foaming shower oils with the scrubbing mitt.

[Julie Wilson]

They had an event this week to celebrate their launch in Nordstrom.

[Jen Sullivan]

Yeah, that's bathing culture.

[Julie Wilson]

Yes, It's a whole bathing culture thing. So, yes, I have the box set of their products. I haven't broken them out yet, but they have, like, the whole exfoliating mitt and all of the things that you need to do, like the whole ritual.

[Jen Sullivan]

Like, if you were to go to the hammam and get a proper scrub down, which I've done at a hammam, and it's fabulous. But this variety show was to showcase how in different cultures around the world, everybody has their bathing culture. And then. So Robert Hammond, the guy who started the High Line, is now part of this thermae group that is like, trying to bring bathing spaces to America in the same way they are in other places. You know, community. There's this place other ship in New York City that's like a new bathhouse that people are going to. I mean, they've been down. The schvitzes have been down in, like, lower Manhattan, for years, but.

[Julie Wilson]

Right, but isn't there a place called Bath House that just opened, too?

[Jen Sullivan]

Yeah, they're starting to. I've been seeing more of them, and there's a very famous one downtown that, like, there's two different owners. And if you paid for a package of one owner, you can only go on, like, two Thursday, not Monday. That's like the old school, I don't know, like Russian kind of Jewish with they beat you with the tree bough kind of vibes. But you're getting this.

[Julie Wilson]

Everybody's getting, like, hookup spots, too. Oh, yes. Like, I'm always like, am I going to, like, the Bath house with the happy ending type situation, or am I going to a bath house where I'm just can, like, steam my toxins out of my body?

[Jen Sullivan]

I want to have this guy on the podcast to talk about that, because I think Americans have a different connotation of bathhouses than other countries. When I go in other countries, a, the nakedness is not a big deal. Or you're wearing a bathing suit, and it's like you'll be hanging out in your bathing suit, sipping tea and having business meetings in the sweat room, and it's no big deal. Which is so un American. Right?

[Julie Wilson]

Yeah, it's just like, I don't know. I like it. I'm here for it, but I feel like I'll walk into one and make the wrong gesture and, like, and then.

[Jen Sullivan]

All of a sudden be brought to a side room for. I think that that probably is some bath houses. And if you know, you know. And maybe that is why it's had. You know what? I want to have this guy on the show and, like, ask him about that. The history of what it is in America. But the variety show was, like, all over the place. There were, like, synchronized swimmers, but not in a swimming pool, like, doing a dance. There was, like, a sound therapy. There was a guy who literally got up for three minutes, put on. Remember those old school projectors with the transparency paper and. And they would do, like, a math equation on the transparent paper, and you'd see it up on the board. He literally got up with one of those. I Don't even know where he found that machine or what it's called. Is it a transparency projector? That sounds wrong.

[Julie Wilson]

It sounds like just projector. I don't know which.

[Jen Sullivan]

Some boomers up in here to tell us and like drew a picture of his bathhouse in Norway and told us about it and then left the stage. And it was delightful. It was just so quirky.

[Julie Wilson]

Like you would recommend it. Like, I should go.

[Jen Sullivan]

I don't think it's like an ongoing thing. It was just this one time thing because there was. So I sat. I got. Yeah, I got a VIP ticket. It was almost starting, so I had to rush to the front. They're like, sit anywhere in the first five rows. It was dark, the lights come on and all of a sudden I look around me and I'm like, what's going on here? Everybody in the first four rows was like 6ft 4 plus, and they all looked like, ruddy healthy. I was like, what is going? There's a bunch of models around me. It was very white. It was like all a bunch of white blonde people. It was the most UN New York thing I've ever seen. Come to find out, 10 minutes I was in the industry seats. And these were all the owners of the bath houses around the world that were in town for this. Like, I know I'm so out of place, but it was really fun. Do you feel like, should I have someone on to talk about bathhouse culture?

[Julie Wilson]

Absolutely. I think it's like you said, there's more and more coming about. They're opening. So I feel like it is a thing that is gonna be a part of people's life or at least an option for people to go to. And so they should have an explainer and they should come to Fat Mascara for that.

[Jen Sullivan]

Yeah. I think if we were all living in Oslo, this would not be a big deal, but Americans, I think, need an introduction to it or a reintroduction.

[Julie Wilson]

Absolutely.

[Jen Sullivan]

Because if I, like, maybe not with a variety show, but maybe with a podcast episode from Fat Mascara, because I.

[Julie Wilson]

Don'T want to like accidentally tug my left ear and then you really hung up on it.

[Jen Sullivan]

I'm going to find out for you.

[Julie Wilson]

I feel like, like the remedy houses of it all and stuff. I feel like we're fine there. Those are very. Just like mainstream. But, like, I am fascinated by those old school ones. You know, there's ones that are like strictly men and so I wouldn't go there. But like some of the old school ones, it's like, is there history there as such that people go there knowing that they can go there to like sweat out the toxins, but they can also go there to like find some lovin. And I just want to make sure that if I go there, I don't do the thing to signal that I need the leaven.

[Jen Sullivan]

Okay. If I have this guy on to talk about this, I'm going to have you as the call in.

[Julie Wilson]

Yes.

[Jen Sullivan]

And I'm just like. We just have a question from our contributor Julie Wilson and we will address.

[Julie Wilson]

Look, we're journalists. We have all the questions.

[Jen Sullivan]

Yeah.

[Julie Wilson]

All respectfully.

[Jen Sullivan]

I think they're very different experiences we have, but both in the beauty world. Should we talk some news? Do you want to hear? We want to talk about what's going on. All right, let's, let's do that. Okay. You know, we love a good fragrance here at Fat Mascara. We pamper ourselves with perfume, luxury candles, body care. Why would we settle for regular old laundry detergent? Enter laundry sauce. Jess and I are obsessed. These are the game changing laundry pods with sophisticated perfume quality scents. Things like Australian sandalwood, Egyptian rose crafted with natural, responsibly sourced ingredients. They're the world's, I can say this, the world's best smelling laundry detergent.

[Jess]

Laundry sauce turns folding clothes into a complete self care moment. You know, laundry day is like totally different now. Ever since I discovered laundry sauce that fresh out of the dryer smell is now pure bliss. Make laundry day something that you're going to really look forward to. My favorite is Italian bergamot. Laundry sauce's jumbo sized laundry pods are four times concentrated with more cleaning power per ounce than your typical watered down laundry detergent. They don't just smell incredible, they are also tackle the toughest stains without harsh chemicals that can degrade your fabrics.

[Jen Sullivan]

I know it smells great and it works. Love it. For a limited time only, our listeners get 20% off your entire order when you use the code mascara@laundry sauce.com. that's 20% off your order@laundry sauce.com with the promo code mascara. It's time to get saucy. Jess, you ever notice how your skin sort of changes in the winter?

[Jess]

Sure.

[Jen Sullivan]

Mine does. So much. It's so dry. If that happens to you guys, we have the answer. And you don't even have to add a new skincare product to your routine. This is something that works from the inside out. We're talking about ritual hyacra, a skin supplement that's clinically proven to support skin hydration with science backed benefits. Like reducing wrinkles and improving skin smoothness. And let me just say right now the reason I love it is because it sits by my desk. I take the little supplement every morning. I don't have to think about it. And I notice that my skin is hydrated. It doesn't get that usual tight dry feeling I get in the winter.

[Jess]

In a clinical study, Hyacinth led to a 2.9 times increase in skin smoothness within 90 days as compared to a placebo. And subjects reported an improvement in skin elasticity, glow and radiance in 90 days. Now ritual supplements are rigorously tested and validated by a third party for allergens, microbes and heavy metals. And Ritual works with world class certification bodies to validate their products. Ritual is also certified B corp with supplements that are vegan, gluten free and made traceable.

[Jen Sullivan]

Start hair to support your glow without compromising on clean science. Haicera from Ritual is a clinically proven skin supplement you can actually trust. Get 25% off your first month for a limited time [e-mail] mascara that's ritual.com mascara for 25% off your first month.

[Ryan Reynolds]

Hey, I'm Ryan Reynolds. Recently I asked Mint Mobile's legal team if big wireless companies are allowed to raise prices due to inflation. They said yes. And then when I asked if raising prices technically violates those onerous two year contracts, they said what the are you talking about? You insane Hollywood. So to recap, we're cutting the price of mint unlimited from $30 a month to just 15amonth. Give it a [e-mail] switch.

[Jen Sullivan]

$45 upfront payment equivalent to $15 per month. New customers on first three month plan only. Taxes and fees, extra Speed slower above 40 GB. Details. Okay, it is time for the news. Big news out of Sephora. Actually, lots of news from Sephora. But the one I wanted to talk to you about was the redesigning their stores. I'm not sure if you saw this. Actually some stores, if you're in the United States, you will already start noticing these changes in the stores. But I was thinking about this because they got so much noise this whole past 2024 about how there's so many teens in the stores now and it's crowded sometimes and this and that. So I was thinking like huh, what a fun job. A B. What will they change? So I got some notes on what they're changing, but I'm curious to hear what you think. Do you go in there regularly?

[Julie Wilson]

I do not. I think it's cause I Live in a Sephora warehouse. My apartment is a Sephora warehouse. My office is a Sephora warehouse. So I know there's really no reason for me to go into Sephora. I love a Sephora. But there's no reason for me to go.

[Jen Sullivan]

Well, for me, I feel like I go in there because I want to see how I feel. Like sometimes I get presented a product with a press release, sometimes in a nice box, and it's not the way they're educating the consumer about it or I like to see what the people. What the people see. Julie.

[Julie Wilson]

Sometimes if I'm like, with a friend who's like, I have to go in there. But then I feel like, I don't know, I get on my little high horse. The people come up to you, like, have you tried that? I'm like, yes. Six months before it came out. Like, I know part of me is like, girl, save your breath for the girl over there. I've got every single color of that lipstick at my house. I don't know what to tell you.

[Jen Sullivan]

I'm not like lipstick lesbians levels of fame. But every time I go to Sephora, I'm like, is someone gonna come up to me and know who I am?

[Julie Wilson]

Of course they don't so famous. They should. They should be, right? But, like, it almost feels weird. And then it feels funny. It feels funny because also sometimes they're not as educated on a product. And I'm like, you should really lead with the niacinamide, sis. I don't know, like, sometimes.

[Jen Sullivan]

Well, I started my career at Sephora and went through the retail associate training, even though I was in the corporate office. So we had to spend time in receipts. Yeah. So I have, like, a soft spot for it. So I was curious to see. But I have been going more, especially now that I'm independent journalist and don't have, like, a beauty closet at the Hearst Tower. Like some other contributors on this show, I go in there quite a bit, and I thought the flow of the stores could use something. So there's two big things that they're changing. And one was interesting. Apparently 25% of shoppers at Sephora use mobile checkout. And the first time I did this at a store, like a couple years ago, I was like, this is genius. Wait, I don't have to go wait in line. You just came to me with a little cash register in your hand a la apple, I guess was one of the first to do that.

[Julie Wilson]

So smart. Because I hate a line. I hate when you line.

[Jen Sullivan]

Everybody hates a Line.

[Julie Wilson]

I hate it.

[Jen Sullivan]

But lost retail opportunity, says Sephora CEO Artemis Patrick. Because when you're standing in that line, you know there's a little Minis.

[Julie Wilson]

Yes.

[Jen Sullivan]

And the Grab and Go. So what they're doing is they're making those more mobile so they can move those little Grab and Go touchpoint purchases around the store so you'll see them more often. So even if you're doing mobile checkout, you don't miss out on all that fun little stuff and they don't miss out on the sales.

[Julie Wilson]

I mean we've talked about this in the past, but like with the drugstores putting everything behind, like they've been starting to talk about now like the they're losing sales, like that sort of thing. Like you gotta let the people get to the stuff.

[Jen Sullivan]

Well, if you go to a Target or Walmart, there's always those like cute things that are nowhere else than right up at the cash register.

[Julie Wilson]

Yes.

[Jen Sullivan]

So they don't wanna miss out on that even though people are using mobile. So that's one thing. And they're also. This one I thought you'd think was really interesting. You know how a lot of Sephora's have where you can get your makeup done or they used to have. I'm not sure if they do like get your eyebrows down with an Anastasia rep. So apparently people, this is the quote from Artemis, the CEO quote. The reality is shoppers didn't want their makeup being done in the windows. Not shocking, but they wanted more lighting. So they used to be at the windows because you'd get that natural light. But then you feel like you're on display for the other shoppers.

[Julie Wilson]

Absolutely. First of all, shout out to Artemis because she's a queen of the highest order. But like you said, it just makes sense. And it feels like a VIP if there's area away from it all that you feel like you're a tutorial for the world.

[Jen Sullivan]

Yeah. I thought maybe that was just me who didn't like to be on display getting makeup done or whatever. You feel a little self conscious. I feel a little self conscious for sure.

[Julie Wilson]

For sure.

[Jen Sullivan]

Like I don't want to be a demo model and I like want to.

[Julie Wilson]

Ask questions that maybe I don't want the world hearing people walking around hearing me ask.

[Jen Sullivan]

Yeah, it's an intimate moment.

[Julie Wilson]

Yeah. And I like that. I think that that's a cool kind of feature. Now to present. It's kind of like, I mean Ulta has their whole salons and like it's kind of taking a Little page out.

[Jen Sullivan]

Of that book right when you go to an Ulta. Like I've gotten a facial at an Ulta. It's in a separate space. It feels like more like a beauty studio kind of space. So I think that they recognize that and are gonna shift some things around.

[Julie Wilson]

I know it's gang wars old to Sephora, but we can take pages out of each other's books and like remix them and do it your own way. So I'm excited to see how Sephora brings that to life.

[Jen Sullivan]

Me too. Also coming to life from Sephora. This literally right before we got on the mics, I was like, what? So we pre record, as you guys know. But today, January 22nd is when this premieres. Sephora has sponsored a three episode, like a Hulu program. It's Get Ready with Me videos but with music artists. So Chapel Roan, Victoria Monet and Becky G each apparently have an episode. Obviously I haven't watched it yet, cause it literally just dropped. But what was interesting to me is that it's on Hulu. Do you have a Hulu subscription? Are you gonna be able to watch this?

[Julie Wilson]

I do have a Hulu subscription. Cause guess what? I've been watching, which nobody told me how fabulous it was. What is Broad City?

[Jen Sullivan]

You're new to Broad City.

[Julie Wilson]

I am new to Broad City. Me and my husband are deep. Every night after we put the kids to bed, we are like Broad City. And he's like, yeah. And like we go in. I'm jealous. I think we keep trying to figure out why we didn't know the brilliance of this show. And I think it's because when it first came out, I was having Orion. We were first time parents and like we were just in the mom and dad of it all. And we were in that fog and didn't hear about people talking about Broad City. And then when that whole viral thing was like in the club, we all fam. Remember that?

[Jen Sullivan]

Is that from?

[Julie Wilson]

That's from Broad City. And so I was like, this is hilarious. Alana is hilarious. Abby is hilarious.

[Jen Sullivan]

Yeah.

[Julie Wilson]

And we were like, where did this come from? Oh, a show called Broad City. We watched a few episodes cooked. So that is why I have Hulu. Going back to Sephora's Hulu situation.

[Jen Sullivan]

Pause the whole, I want to go on Broad City some more. Because I feel like there's so many memes. Like if memes were a thing when Broad City first came out, Alana's like the most memeable person alive.

[Julie Wilson]

She is hilarious. She is so good. It is we are in stitches. We were like, this chick is crazy fire. But then again, I didn't know. I literally. We gotta get her on here. You gotta. I met her a few weeks ago or a few months ago at a thing when the whole. Yeah, at this thing at PAC nyc. They did this whole icon series. And I, like, interviewed Alli Love the Peloton Girly. And she was there interviewing or getting interviewed by someone else. But anyway, I met her, and it was at the height of the. In the club, we all fam. And so I, like, said it to her like a dork. And she was like, ha, ha. And I'm like, oh, Jesus.

[Jen Sullivan]

No, you didn't.

[Julie Wilson]

We did get a picture. It is on my Instagram. But I hadn't seen one episode of that show. All I knew was that meme. And I was like, you're hilarious off of that one meme. And now watching the show, I'm like, I am a true fan now. I would have been even more embarrassing when I, like, see her again, because I'm gonna be like, you don't get.

[Jen Sullivan]

Like that, do you?

[Julie Wilson]

Sweating. I do get a little nervous around people that I appreciate their art.

[Jen Sullivan]

There's celebrities all the time.

[Julie Wilson]

I know, but, like, there's people that you appreciate, and you can, like, talk to them and stuff. And then there are people like, you're my spirit. And, like, the BFF in my head, like, I got like that with, like, Tracee Ellis Ross. I want to be, like, your friend. I want you to like me in real life, not just as a journalist. So that's when I get nervous. Like, it's one thing just to be like, I'm interviewing you. Let's write this story. I really respect your art and your work. And it's another thing where it's, like, all of those things, but also. Can, like, we get a drink?

[Jen Sullivan]

Did you. Could you keep it together for Tracee now?

[Julie Wilson]

We're cool. I've met her a million times. She's so great. When I first met her, it was hard. I was like, oh, my God. Because, again, I respect her art and the work she puts out, but I, like, want wanted her to like me, not just, like, the fact that I'm reading an article about her. I wanted to be like, girl, you're cool. Like, we should hang.

[Jen Sullivan]

It's hard to do your job when that feeling arises. Like, if you have to do an interview and remain objective and you're, like, fangirling so hard inside.

[Julie Wilson]

Exactly. Now, I mean, I gave her the, like, in the Curb. We all fam. Because I was just like, oh, whatever. She's the girl from, like, this lady. But now I'm like, oh, my God, you're the ones. You'd be my friend.

[Jen Sullivan]

We gotta, like, have your paths crossed again. I mean, now it might be. You might be dorky about it, you might be even dorkier, but I don't know.

[Julie Wilson]

Yeah.

[Jen Sullivan]

Anyway, for the audio medium, Julie just did the robot dance.

[Julie Wilson]

I just did the robot dance. Like, oh, my God. Like, what do I do?

[Jen Sullivan]

Kids, you're nervous, so you're all, like, wheeled up and stiff. Okay, got it, got it. If.

[Julie Wilson]

And you're all like, oh, how do I say this? And where do I go with this conversation? So I don't know. I won't be as cool the next time I see her. But I'm sorry to get off topic, but that is why I have Hulu and I will be watching this Sephora show.

[Jen Sullivan]

Okay, moving on to the next thing. All right, so there was a new study that came out I wanted to talk to you about. Bread Financial in partnership with Ulta. Oh, good, we have the look. I did my Sephora item. Now I'm gonna do an Ulta item.

[Julie Wilson]

Come on. Ulta.

[Jen Sullivan]

Yeah. This was an online survey of almost 2,000 respondents, 18 and up, talking about beauty and beauty rituals. The. I thought there was a point that I thought was interesting. I wanted to ask you about. 46% of consumers indicate that beauty products bring joy to their lives. And I was like, okay. And then one in three respondents say beauty rituals and beauty routines are a way for them to express their true self. And I was like, wait, what does that mean? And dug into it. It's like, identity. Like, who the brands are that you use says something about you. And they broke that down by generation. And that was very much the case at Gen Z. Like, more than half of Gen Z thinks that the beauty products they use represent who they are. But when you go up to, like, the boomer level at boomer age, only 20% of people thought that.

[Julie Wilson]

So they're just there for function.

[Jen Sullivan]

There might be a connection to the brand, but it's not like you pull your lipstick out of your bag and you want people to see which brand it is because it says something. So my first question to you is, do you think of the brands that you've curated not in your beauty director world, but, like, just Julie as a person, that they reflect your look at her, nodding so hard?

[Julie Wilson]

Absolutely. No. No, it's absolutely. And I don't know if that's a function of us being storytellers and journalists. But, like, we get so deep, we, like, understand the marketing, the ethos, the founders. So, like, I find levels of pride, like, when I take out, like, a product, I'm, like, thinking about all that.

[Jen Sullivan]

Yeah.

[Julie Wilson]

Like, maybe. Cause we're. It's so insider baseball and we know so much. But I'm like, when I'm putting on my Ami Cole, I'm like, I know Giada. I know how passionate she is about this. I know the work that went. I like the marketing. I like the lifestyle aspect of this brand. And I hope someone asks me what I'm wearing on my lips, because I can tell them how fabulous this brand is.

[Jen Sullivan]

I don't think it's a function of your job because, like, I think even if you weren't a beauty director, you'd be an Ami Kole girl. Do you know what I mean?

[Julie Wilson]

Like, for sure. But I do think that maybe it pushes me to be more of that girly, because I know so much.

[Jen Sullivan]

Right. And I do think more. Now people know the stories behind their brand. That's why younger people feel that connection. But I was thinking about this. I very much. I'm like, oh, yeah, look at my granola y shit around my house. I got Flamingo. Flamingo Estate. Like, come on.

[Julie Wilson]

Flamingo Estate.

[Jen Sullivan]

I feel like there's a lot of outdoorsy stuff that I like. It represents who I am and my personality. But I was thinking about my mom and, like, her friends. So they. She's of the boomer generation, where only 20% feel this way. And I do remember, though, my mom was like a Mary Kay lady. Cause her friends sold Mary Kay. But she had this one friend that was a Lancome lady. And I know this because one time, and this sticks in my memory, she came from the mall to my mom's house and had a baguette with her. Like, the bread, which I had never seen before in my life. I was like, what is that skinny breadstick? And she was like, this is a. She was like, this is a baguette. And I was like, what does that word mean? Why is there makeup with it? I thought it was the coolest, Frenchiest. And forevermore, that woman, Susan, her name.

[Julie Wilson]

Was, was like, come on, Susan.

[Jen Sullivan]

A little bit chicer than my mom. I'm sorry. My mom's the best. My mom's just like the coolest. But, like, she was a different lady. Cause she was a long comb lady.

[Julie Wilson]

And do you feel like your mom didn't Feel the pressure to like, rise to that occasion because she didn't see the, like the fanciness of it and was like, okay, girl, you could have your long comb. But like, my Mary Kay works just as well.

[Jen Sullivan]

I don't think she even thought about it. I think it was more a service. Like, does this product work for me good? Or for my mom's case, she liked the social aspect of it. Is so and so going to stop over with my products and we'll have a nice chat.

[Julie Wilson]

Right.

[Jen Sullivan]

I think in generations before. And that's. This shows in the data, like you didn't think of it as an extension of your identity politics. Like the products you use, they were just like my lipstick and my face cleanser.

[Julie Wilson]

Yeah. I kind of like that for beauty and for us that like, I like that change. Yeah, like that change. Yeah. That we can be this extension of who we are.

[Jen Sullivan]

The one other stat I had to share with you because I don't know how I feel about this. So men are also turning to beauty as a source of joy and self care. Apparently from the survey respondents in this, men are spending more than women on beauty and grooming products with an average monthly spend of 90. About $90. Whereas the women in the survey had an average monthly spend of about 80.

[Julie Wilson]

Really?

[Jen Sullivan]

First of all, this, they led with this headline when they presented this data to journalists. And I was just like, I had to get nerdy on it. I was like, okay, think about the people who are gonna take an online survey for Ulta Bread Financial. There's gotta be something going on here because I just don't know that I see that playing out in like the larger world.

[Julie Wilson]

And do you think that men, the men that are taking the survey, really actually know how much they're spending on, Like, I don't think my husband, if I asked him how much was that deodorant or something, he would give me a correct answer.

[Jen Sullivan]

That's such a good point.

[Julie Wilson]

He'd be like, $10. I'm like, Babe, that deodorant's like $6.99. You know what I'm saying? Like, I think he'd just be like rounding up or like more dramatic about it and be like, ah, this lotion costs $25. I'm like, it's $7.99.

[Jen Sullivan]

Yeah. Or it's part of like the family trip to Walmart and it's on that check. So, like, how would I know? My Dove Men Care soap was. Yeah. I think that this is just a group of people who love shopping online. And so maybe it's like over. Representing the men who love shopping for beauty and grooming stuff online.

[Julie Wilson]

I'm gonna take that with a grain of salt. This survey. Sorry.

[Jen Sullivan]

Okay, last. I want to go to the science corner. Let's go to the science corner. Okay, so I think I have to set this up. This new research that came out first with asking you, do you know what a fatberg is?

[Julie Wilson]

No. Tell me.

[Jen Sullivan]

So in the sewer, you know how they say don't flush cooking oil or don't put it down the sink drain? We all know that. New yorkers know that. British people know that. I guess people still use cottonelle and flushable wipes. I remember seeing news about be careful about flushing them. There was a fatberg formed in england. Both baking grease, cooking grease, flushable wipes. The things in the toilet. It just became this mass. Okay, sorry. It's gross. But. But they cleaned it out. But these things still form in the sewer system. It's very natural. And they have to pull them out and do it. Well, this dude, his name is Steven Wallace, Decided that he's gonna turn and think about what else is in the sewer. I mean, these fatbergs are gross. He's gonna turn this poohberg into perfume. So here's what's going on.

[Julie Wilson]

I don't want it. No one asked for this.

[Jen Sullivan]

No, no, I don't want it. Now there's all this. Wait. It's upcycling. Hear me out. Hear me out. Okay. So he's designed. Designed a way to have bacteria come in and eat the fatberg and create a particular molecule. And it turns out, here's. I'll just tell you how it's done. They sterilize the mass, the fatberg mass. They infuse it with a special strain of genetically engineered bacteria that eats away at the fat and produces a molecule. This happens to be this type of bacteria, an aroma molecule that smells like pine and is very coveted in the cosmetics industry and used across the cosmetics industry to create a pine scented fake fragrance. So I think it's upcycling. There's. You're six steps removed from the fatberg and you're still freaked out.

[Julie Wilson]

I'm good. No, I just. I. The visual of them doing all of this just to make some pine scented. Now I'm gonna be like any fragrance with a pine note. I'm gonna be like. I. I don't know. Like, I just did. We did. We need. This is actually helping the environment.

[Jen Sullivan]

These big fat masses, they have to dispose of them somehow. And so he knows that bacteria feed on certain types of fat. So got this idea for that reason. And it happens to be, this is the byproduct. Why can't we upcycle it?

[Julie Wilson]

If it's truly helping, fine. But, you know, like, they're saying, like, AI is now using all this water, and it's taking up all this energy and blah, blah, blah, blah, blah. It's like, is it one of those things where we think that it's actually more efficient, but it's actually taking more energy to get this byproduct? I'm just kind of like, just break it down. Do we need to do all this other stuff to, like, extract the pine scent?

[Jen Sullivan]

Is this a novel? Just to show it can be done and it's not actually the greenest way to do it. I need to. You know what? You bring a very valid question, Julie Wilson.

[Julie Wilson]

I'm just. I'm just saying let's just, like, let's dig deeper.

[Jen Sullivan]

That's what Science Corner's all about. Digging deeper, finding out the why behind the what, if you will.

[Julie Wilson]

Yes.

[Jen Sullivan]

Man, you just ruined my poo de perfume headline.

[Julie Wilson]

I'm also just grossed out by it, but, okay. Tampons in there, I'm sure. And, like, no, it's.

[Jen Sullivan]

It's. It's purified and sterilized, but I'll let it go. You're right. I need to look more into why he's doing this. But I did think it was interesting. It's fascinating, the upcycling of it all. And the fat. Yeah, I don't know. And I just wanted to be able to say fatberg on the fat mascara podcast. So there you go.

[Julie Wilson]

You did the right thing.

[Jen Sullivan]

Okay, let's go raise wands where it's safer. We'll go over and that's a nice, safe space.

[Jess]

All right, listen, if you listen to this podcast or really are just a podcast listener in general, I know that you love to learn. You love to expand your world, and just get in there. I am the same way. And Masterclass has been heaven sent because it has exposed me to an entire universe of people who I would never get to meet in real life. For example, right now, I'm hanging out with a bunch of CIA officers. Do you think I know them in real life? I don't. I wish I did. The Art of Intelligence Masterclass has completely inspired me. They've taught me skills that have been kept secret until now that have been applicable in every area of my life. And like you Guys know I'm not a CIA agent.

[Jen Sullivan]

I think we know that. That class is really cool. And Masterclass has so many options. It's the only streaming platform where you can learn and grow with more than 200 plus of the world's best instructors. For just $10 a month, an annual membership with Masterclass gets you unlimited access to every every instructor. And you can access Masterclass on your phone, computer, smart tv, or even in audio mode. Make it like a podcast.

[Jess]

Right now, our listeners get an additional 15% off of any [e-mail] FatMascara that's 15% [e-mail] FatMASCara masterclass.com Fat Mascara.

[Julie Wilson]

I.

[Ryan Reynolds]

Used to think buying foundation online was impossible. How am I supposed to find my shade when I can't even get it right in stores? Then I discovered Il Maquillage. I took their AI powered quiz to find my custom match and wow. This foundation is literally my skin in a bottle. The undertone and coverage are spot on. It's so neutral and weightless, I can't even tell I'm wearing makeup. Plus, with Try before youe Buy, you can try your full size at home for 14 days. Take the Power Match Quiz now at ilmaquillage.com Quiz I L M A K I A G E.com Quiz there's one.

[Unknown]

Thing that will forever change the way you sleep, and it's the softest 100% organic cotton bedding from Boll and Branch. You'll fall asleep faster wrapped in the most luxurious comfort. You'll never sleep hot again. With airy blankets, cloud like duvets, and breathable sheets. You'll experience pure comfort on night one and feel your bedding get softer with every wash. Discover the difference with 15% off your first [e-mail] with code buttery exclusions apply. See site for details.

[Jen Sullivan]

Okay, no more Fatbergs. Fatbergs are.

[Julie Wilson]

Thank God.

[Jen Sullivan]

So with Julian's fat burst with Jess, I'm not allowed to talk about eye health ever because that weirds her out. Okay, Garrett's gonna be on soon. I'm gonna have to ask Garrett what his no gos are, but let's raise wands. It'll be better. We have a listener from Southern California. Take it away.

[Christina]

Hey, Jen and Jess. My name is Christina and I'm calling from Southern California, although I'm originally from Brooklyn, so you may hear that in my voice. I just finished listening to your latest podcast and the idea that Jess brought up the real life with my fresh Just blew me away. And the reason I say that is because that fragrance needs to come back. And so if you guys have any pull, let's try to get that done. But the other fragrance that is continuously brought up is Stella. And so I want to tie that all together because for this year, I really hope we get back into some light, fresh scents because I'm a personal trainer and those two in particular have always been really good for me to wear when I'm working because I just like to feel special. A little bit of je when I'm training. So if you guys have, like I said, any pull in the beauty industry, we need to do something to get those two back. Love the pod and keep doing what you're doing.

[Jen Sullivan]

Thanks, Christina. Thank you for calling in. Also, Southern California friends, we're thinking about you. I'm glad she's doing okay. So Lev is the co founder of, you know, Lev and Alina of Fresh fame. Should we put in a call? I don't know if they still have Sway over there.

[Julie Wilson]

I mean, they're over there making the maker fresh.

[Jen Sullivan]

They could redo this one under the Maker line. Maybe I just looked Fresh life out of parfum. $160 on eBay.

[Julie Wilson]

Like, I remember Freshest sugar. I would wear sugar.

[Jen Sullivan]

Yeah.

[Julie Wilson]

But I didn't know this one. But they're in the perfume making business. They can just create. Maybe they might have a maker fragrance that aligns with this one that we just don't know about.

[Jen Sullivan]

Yeah, I gotta look into this for Christina. I remember Sugar Lemon. Like there's certain scents within the fresh line that I knew had a bit of a following. But after Jess mentioned this one on the show, I realized more people than I know really like Fresh life. Eau de Parfum. Bring back the sparkle.

[Julie Wilson]

Fresh is iconic. So I'm sure, I'm sure this fragrance was amazing. And like, again, why don't they recreate it over at the maker?

[Jen Sullivan]

Well, we just put it into the ether. We'll manifest that for her. Thank you for raising a wand, Christina. Other listeners out there, call us 646-481-8182. You can leave a message responding to something we talked about in the show telling us about a random product you love. I have so many more to play of people trying to help me get my brushes clean, so I'll probably play those as well. You can keep those coming. Julie, do you need anything from the people? Do you need any suggestions right now?

[Julie Wilson]

What do I need suggestions of? I'm looking for a Good liquid eyeliner that does not like you don't have to wait to open your eye cause.

[Jen Sullivan]

It'S still wet and it hasn't dried. Is that what you're talking about? Yes.

[Julie Wilson]

Or am I like just doing something wrong? Maybe my eyes are just shaped not the right way. I don't know. But I just.

[Jen Sullivan]

I keep trying reframe that. You have wonderful eyes. Maybe the liners don't dry enough fast enough for you.

[Julie Wilson]

I know, but so maybe someone can tell me that they have found one that they really love.

[Jen Sullivan]

Do you put your liner on and then just like keep your eyes closed and fan for a little bit?

[Julie Wilson]

Yep. I have to because every time I'm like, no, this is going to dry quickly, I open my eyes is slightly hooded.

[Jen Sullivan]

Are you always wearing glasses?

[Julie Wilson]

Yeah, yeah.

[Jen Sullivan]

I mean that's slightly hooded lid.

[Julie Wilson]

So like it always does it and I'm just like cool. Like I don't mind keeping my eyes closed for a little bit, but I feel like it's extraordinary long for some.

[Jen Sullivan]

Of these liquid liners.

[Julie Wilson]

I need to find one that gives me the sharp line and then dries immediately. I'm sure someone out there. I have.

[Jen Sullivan]

My favorite right now is the Lisa Eldridge kitten flick. However, I don't know that I can say it's fast drying because I don't think that's been something that is like a attribute I look for. I've never thought about it, but now I'm really going to.

[Julie Wilson]

Okay, please let me know if you find one. Yeah.

[Jen Sullivan]

And you don't want it to be dry, but then not give you the sharp and the dark color that you want.

[Julie Wilson]

Yes.

[Jen Sullivan]

Ooh. I think the fam can help you. Call us. Call Julie. She won't pick up. It'll leave a voicemail. 646-4818182. Or you could go into Spotify in the dropdown on the comments. Just drop it in the comments after the episode. Fast drying liquid liner. Okay, your turn to raise a wand.

[Julie Wilson]

Okay. I'm raising a wand to a brand that most of us know. Cause it's been around for a while. But Josie Marin, queen of Argan Oil. Hello. If you know, you know. And she has rebranded this past year. And it is so cute. The rebranding is so cute. These are actually her refillable. She's got like her glass jars of her body butter. You can buy those and then buy one of these packets to like.

[Jen Sullivan]

Wait, what is that that you're holding? That looks a yogurt pouch.

[Julie Wilson]

Yeah, it's like a pouch.

[Jen Sullivan]

Is that the body?

[Julie Wilson]

This is the body butter. And so this is considered the refill pouch that you can get that you will refill your glass jar of body butter in. Yeah, I kind of just like use it out of this pouch because it's just so cute.

[Jen Sullivan]

Well, we know how you love to oil up and like, you know, I love to moisturize. Grease up a Julie.

[Julie Wilson]

You gotta moisturize, folks. We're not gonna be ashy out in these streets. Definitely not. So this, I just love it. I just love the rebranding. I love the ethos. It's still the formulations we know and love, but like new scents, new packaging, like, it's just great. I love what she's doing. Plus, shout out to her for galvanizing the beauty industry. Right now with the wildfires happening in California, she has created this kind of gathering group of 30 plus beauty brands called Beauty Together. And she's doing kind of like telethon type shopping things on like her Instagram where she has the founders come in and if you buy their products in this 24 hour, 48 hour, whatever period, all proceeds are going to relief efforts. The list here like Sol de Janeiro Merit, Summer Fridays, Tower 28 Youth to the People, House of Lashes, Goop Lawless Beauty Floor, St. Jane, Forever Mood, Huda Beauty 7 Virtues. It goes on and on. Of all of these companies that have come together to really give some money and some light to this devastation happening. Yeah.

[Jen Sullivan]

Because I've been getting lots of notices about beauty brands and what they want to do to support and some are donating products, which is obviously important if people have lost their home or they're en route or they can't get back to their home and just need toiletries and beauty products like that. But like even more so right now, Funds great to have a new face wash, but people need to rebuild their lives. So I love that they're recognizing that and they're not just putting like some extra product they had sitting around for marketing efforts, but they're doing that too, which is great.

[Julie Wilson]

Like people need that stuff. But the fact that they're saying the sales of our product in this whatever hour period.

[Jen Sullivan]

Yeah. Last week for two days, she put 100% of profits. I saw. Or it might have been 100% of sales towards the funds. And I like that the different brands are getting together. Instead of like a piecemeal effort, let's band together. So raise a wand to raise the community. Yeah, raise a wand to that. Let's go to Josie Maron as well.

[Julie Wilson]

Josie Marin and Beauty together.

[Jen Sullivan]

I love that. Well, now mine feels lame. Julie.

[Julie Wilson]

Oh my God. No, bring it. It's never lame. Tell me.

[Jen Sullivan]

So sometimes I like to pop into CEO Bigelow. It's like just the best place to hang out and see what's going on.

[Julie Wilson]

I go into C O Bigelow and.

[Jen Sullivan]

I want them never to redesign their store. Cause it just feels like such a New York moment. If you're ever in New York City, you have to go shopping there. There'll be like the little old lady that's like getting her orthotics. And then there'll be the Instagrammy TikTok girls trying to find Carolyn Bessant sets headband. And it's all happening, like in a. It is a drugstore. It looks like. It like still looks like a drugstore from the 1800s.

[Julie Wilson]

It's apothecary. It's great.

[Jen Sullivan]

It is. It's so great. So razo on to them. But new product that I found there that I was like, you know what? I think I could use this. It's called Vocal Zone Throat Pastilles. So wait, I don't know if you know this.

[Julie Wilson]

Hold on. Put that up again.

[Jen Sullivan]

Vocal Zone.

[Julie Wilson]

No, I haven't seen those.

[Jen Sullivan]

Throat Pastille.

[Julie Wilson]

Tell me more.

[Jen Sullivan]

I just noticed there's braille on this. I love when there's braille on packaging. Absolutely.

[Julie Wilson]

I love that. Come on. Inclusivity.

[Jen Sullivan]

Yes. Well, I don't know if, you know, I talk for a living. It's kind of my job. And I'm just a talker.

[Julie Wilson]

We run our mouths for a living. They pay us to run our mouths.

[Jen Sullivan]

That is. You host the panel at night, you're on the podcast in the day, and I don't get a cold, but sometimes my voice just does not sound the same. So I was like, maybe those will help. And it's not mouth wetting spray. Don't get. Whatever. That's the thing about that. I love these.

[Julie Wilson]

Do they taste good?

[Jen Sullivan]

There's a bit of an anise flavor to them, which I. I actually love black licorice. So but that. That goes away and then it's peppermint and menthol, but there's this myrrh tincture that apparently I don't. They're different than any. Doesn't feel like an Altoid. It's not just like, cool, you made me minty, but you didn't help. Help me feel better for a second when you put in the first time. It's a Little bit like weed. There's a little bit. There's a sativa to it all, if you will.

[Julie Wilson]

I'm here for that.

[Jen Sullivan]

And then that goes away. I think that's probably the myrrh. Could you see myrrh maybe giving a. Like.

[Julie Wilson]

But there's no THC in it.

[Jen Sullivan]

No. Nothing like that. I probably shouldn't even have said that. I was just talking to you, my friend. Forgetting it. Thousands of people.

[Julie Wilson]

I get it. But I'm just saying you might be giving them an idea to make a THC version.

[Jen Sullivan]

Oh, for. Inflammation in your throat, maybe. Yeah.

[Julie Wilson]

Get high. Hello.

[Jen Sullivan]

Well, I don't need that if I'm gonna be on the mic. That's the last thing I need. No, thank you. I just need a moist throat. That feels a little bit better. And I've been using these. There's probably people out there that are singers that know about this, that are like, Vocal Zone. We've been doing that for years. But it's new to me, so I wanted to raise a wand to it. So raise a wand.

[Julie Wilson]

And I will be going to CO Bigelow this weekend to get some.

[Jen Sullivan]

I think you would really enjoy it. Wait, and then you gotta tell me if you think it reminds you of weed for a second, too.

[Julie Wilson]

I will.

[Jen Sullivan]

Okay.

[Julie Wilson]

Your phone will be blowing up this weekend.

[Jen Sullivan]

There's a few guys. There's a fat mascara fam group text. I don't know if you saw this, Julie.

[Julie Wilson]

I felt that I was at lunch and I had to mute it because I was like, oh, my God, like, they're going in. And so I was like, let me just mute this. I'll get it back to y'all later.

[Jen Sullivan]

That's the thing about group texts. Like, I have other ones going. And if they go off when you're not paying attention, does that ever happen to you? Come back to your phone and it's like, 48 new messages. Is.

[Julie Wilson]

I thought it was my son's school. Like, I was at a lunch, and.

[Jen Sullivan]

It was like, my son's Garrett Julian.

[Julie Wilson]

I was like, what's going on? And even Melissa, who I was at lunch with, was like, is everything okay? I was like, it's the fat mascara thread. It's okay. Like, I'll. I'll get back to them later.

[Jen Sullivan]

Yeah, you didn't even need to. But I always feel bad for the person on the group text who hasn't. You can tell they're not paying attention because I'm like, they're going to just come back to this. And their phone's just blown up and. Yeah, just to fill you in. There you go. I think they were. Oh, it was about that guy Nicholas that Jess is obsessed with. I don't know, the new Armani person. Anyway, you can ignore those 48 messages and instead start a new thread. Once you try Vocal zone and let me know what you think.

[Julie Wilson]

Done and done.

[Jen Sullivan]

Done. All right, everybody, get your beauty sleep. Stay safe. Be grateful that you have a bed to sleep in.

[Julie Wilson]

Absolutely.

[Jen Sullivan]

I'm being extra, extra grateful this week. It's reminding me so much how lucky I am to have a home.

[Julie Wilson]

Absolutely.

[Jen Sullivan]

Sorry, I'm getting like a little. Oh, I just.

[Julie Wilson]

You're getting a little clamped.

[Jen Sullivan]

Not just for California, just like when it's cold in New York, too. I just feel so grateful to have a place to lay my head at night.

[Julie Wilson]

Super grateful. I walk around being like, thank you. I can walk. Thank you that I can do this. I think if we all move through life with that grateful heart, things will be better. People will be better, interactions with people will be better. And like, I just love that you even got emotional about that because it just shows that you care. We should all that surprised me.

[Jen Sullivan]

What's going on?

[Julie Wilson]

No, but like, the world is quite literally on fire and we should be so grateful that we have what we have and then do whatever we can do for people that are in need.

[Jen Sullivan]

Yeah. So get your beauty sleep. Be grateful. We'll see you on Friday. Yay. We hope you enjoyed the show. It's your reviews and feedback that help us make the podcast even better. Head over to itunes to rate and review us or email your thoughts to infoatmascara.com we also want to answer your.

[Jess]

Beauty questions and hear what products you love. To share a raise, a one product review, or to ask a beauty question, email us at infoatmascara.

[Jen Sullivan]

If you send it as a voice memo file, we can even share your voice on the podcast. You can also do that by leaving us a voice message. Our phone number in the United States is 646-4481-8182.

[Jess]

Thanks so much for listening.

[Ryan Reynolds]

Did you know one in two women wear the wrong foundation? Matching foundation is hard, but il maquillage makes it easy. Take the Power Match quiz to find a perfect match in seconds customized to your unique skin tone, undertone and coverage needs. With 600,000 5 star reviews woke up like this is our best selling foundation for a reason. Available in 50 shades of weightless natural coverage and with Try before youe Buy, you can try your full size at home for 14 days. Just pay shipping. Take the [e-mail] Quiz that's I L M A K I A G E.com.

[Unknown]

Quiz there's one thing that will forever change the way you sleep, and it's the softest 100% organic cotton bedding from Boll and Branch. You'll fall asleep faster wrapped in the most luxurious comfort. You'll never sleep hot again with airy blankets, cloudlight duvets, and breathable sheets. You'll experience pure comfort on night one and feel your bed gets softer with every wash. Discover the difference with 15% off your first [e-mail] with code buttery exclusions apply. See site for details.