It used to be so simple to answer the question “who” made this music, image, video, advertising, or piece of art. Not anymore. Not in the world of generative AI. So it should be no surprise that the “AI labeling” moment has arrived.

In this episode -- AI LABEL ALERT -- Google NotebookLM's synthetic co-hosts discuss Peter's upcoming article about the increasing expectation of consumers for AI transparency - and the cost to those creators and brands that choose to stay silent and opaque about their use of generative AI in their content and ads.

It's a timely discussion since just today, The Wall Street Journal reported that a coalition of major music industry trade groups led by the RIAA — and backed by major Hollywood players SAG-AFTRA and the Human Artistry Campaign — are pushing Spotify and Apple Music to adopt a dual-tag AI labeling system. They’re demanding a black “AI” tile for music tracks generated entirely by AI — and a lowercase “ai” tile for tracks that merely lean into AI.

Two AI labeling tags. One goal. Let the listener decide!

PETER's NOTE: I've listened to the episode and approve its contents.

Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.