In this episode, I revisit my conversation with Josh Freeman, VP of Business Development of "must watch" company ProRata.ai, which sits at the center of the generative AI/content divide. The company recently raised an additional $40 million (bringing its total haul to over $70 million). Its vision is to solve one of the most challenging issues at the center of generative AI — i.e., the use of IP/content without consent, compensation and attribution.

Josh tells me that the company's proprietary tech can do three critical things: (1) identify “proportionate attribution” to content sources used for generative AI training purposes, based on each source’s relative contribution to the ultimate GenAI output/display; (2) enable reporting of that attribution/contribution; and (3) enable ongoing payments to the relevant rights-holders.

Since this episode first posted one year ago, ProRata also launched its own AI search chatbot, Gist Answers, to compete directly with Perplexity, Gemini, ChatGPT and others in AI search. But unlike those AI chatbots, ProRata.ai says it does it “ethically” — training its AI models on — and then outputting/displaying — only licensed content sources.

The company counts 1,500+ media partners, including The Atlantic, The Guardian, Sky News and Vox. And here’s the fascinating part. The company gives its partners an ongoing 50/50 revenue split on any revenues generated by Gist Answers (not just a single up-front licensing payment).

Reach out to host Peter Csathy at peter@creativemedia.biz, and check out Peter's entertainment, media, AI and tech-focused business advisory and legal services firm Creative Media. You can also sign up for his free generative AI-focused newsletter "the brAIn" on Substack (via this link) -- all about how generative AI is transforming the media and entertainment industry.