JOSHUA BECERRA

Chief Marketing Officer, Pink Taco

As the Chief Marketing Officer of Pink Taco, Joshua Becerra brings more than 17 years of expertise in strategic marketing, branding, and hospitality operations, offering a well-rounded experience across operations, PR, and marketing to create a seamless and dynamic guest experience. Becerra has long been a fan of Pink Taco, frequenting the brand for almost 17 years before taking on his current leadership role. Now, during Pink Taco’s 25th anniversary, he is honored to be a part of the brand’s next chapter, guiding its growth and ensuring its continued success in the ever-evolving restaurant landscape.

Becerra’s journey in hospitality began early, growing up in the industry and working with his mother in restaurants. His passion for food and beverage was ignited in high school when he led his DECA (Distributive Education Clubs of America) chapter and competed internationally in hospitality management. With experience in nearly every role in a restaurant — from dishwasher to bartender to manager — Becerra possesses a deep operational understanding that informs his strategic marketing decisions.

Before joining Pink Taco, Becerra served as the Vice President of Marketing and Public Relations for The ONE Group, where he played a pivotal role in expanding STK Steakhouse and Kona Grill globally. He successfully led the company’s marketing pivot during the pandemic, introducing takeout and delivery services that kept the business thriving. Becerra has managed marketing for high-profile events such as the Oscars, Grammys and Coachella while also cultivating successful partnerships with brands like BMW, AME and FujiFilm.

Becerra holds a B.A. in Communications from Emmanuel College, certificates from Cornell University in 360 Marketing and from Harvard University in Disruptive Strategy. His leadership style emphasizes collaboration and innovation, often drawing inspiration from within his teams and loyal customers. A true believer in leaving things better than he found them, Becerra is dedicated to mentoring his staff and ensuring they grow personally and professionally.

Outside of his career, Becerra enjoys spending time with his husband and son. He is a music enthusiast and finds joy in musical theater and concerts, with a special fondness for Kelly Clarkson. Becerra also proudly celebrates nine years of sobriety and is a long-time supporter of the Concern Foundation, contributing to charitable causes for more than a decade.

In this episode of Feedback Fatigue, we cover:

Feedback as a Tool:

Josh stresses the importance of individual and thematic feedback for improving guest experiences. Today’s digital platforms like Yelp and Google give real-time insights that help identify areas for improvement.

Consistency in Operations:

Josh believes consistency in operations is the best marketing strategy. Delivering the same high-quality experience across all locations is key to building customer loyalty.

Marketing and Operations Alignment:

He emphasizes breaking down silos between marketing and operations. Collaboration ensures marketing supports operational goals and creates a seamless guest experience.

Generational Shifts in Feedback:

Josh notes younger generations are more focused on sharing authentic experiences and advocating for businesses that go above and beyond, unlike older generations who value loyalty programs.

Supportive Leadership:

As a leader, Josh works for his team rather than vice versa. He builds trust through open communication and actively helps solve problems alongside his staff.

Josh Becerra on Linkedin: https://www.linkedin.com/in/joshuamichaelbecerra/

Pink Taco: https://www.pinktaco.com/

Apple Podcasts: https://podcasts.apple.com/us/podcast/feedback-fatigue/id1770584511

Spotify: https://open.spotify.com/show/5E1KUHoxNjTDCIVBtnwwUw

Website: https://www.widewail.com/feedback-fatigue

Revyse: https://community.revyse.com/c/multifamily-podcast-directory/feedback-fatigue

About Feedback Fatigue:

We're getting all this amazing resident feedback. What do we do with it? Learn the playbooks multifamily operators and industry experts are using to find success today. Hosted by Widewail’s Katie Ritter, National Accounts, Multifamily and Jake Hughes, Director of Marketing.

Learn more about Widewail: https://www.widewail.com/property-manager-reputation-management

Season 1 lineup:

S1E1: October 1st

Faith Barker

Marketing Manager, Trilogy

S1E2: October 8th

Josh Becerra

CMO, Pink Taco

S1E3: October 15th

Bobbi Steward

CEO, Revyse

S1E4: October 22nd

Rebecca Smith and Ashley Stran

Marketing & Business Development Director, Social Media Coordinator, WPM Real Estate Management

S1E5: October 29th

Janet Rosseth

Founder & CMO, Cadence Marketing Solutions

S1E6: November 5th

Kevin Wilson

Director of Marketing, Strategy & Planning, Southern Land Company

S1E7: November 12th

Dana Hill

Director of Customer Experience, RangeWater Real Estate

S1E8: November 19th

Michael DiMella

Managing Partner, CHARLESGATE