What’s the Core Purpose of Your Feedback Engine?

S1E3 features Bobbi Steward, CEO at Revyse.

Bobbi’s Bio:

Maybe it is the constant motion. Or the always-evolving tech. But Bobbi says that her favorite thing about her work is that it’s the perfect mashup of science and heart. With a few well-chosen words and a couple lines of code, you can change things.

One part tech-nerd, one part storyteller, Bobbi has worked in real estate technology for the last decade, partnering with start-ups, software vendors, marketplaces, and property management owners and operators, to help renters and home buyers find a place to call home. As the CEO of Revyse, she's on a mission to bridge the gap between vendors and operators, making it easier to discover, buy, and manage the top-rated tech and tools for your teams.

In this episode of Feedback Fatigue, we cover:

Handling Feedback as a CEO

Bobbi emphasizes that feedback is integral to refining product pitches and internal operations. She shares that every interaction with potential customers or employees provides valuable feedback, which she incorporates into future presentations.

Leadership Philosophy

Steward follows the principle of "over-communicate always," stressing the need for transparency between leaders and their teams. She learned early on that providing full context helps align employees with company goals, making it easier to execute strategy.

Public Speaking and Feedback

Steward recounts her experience with public speaking, where she faced anxiety but used repetition to improve. She highlights how her presentation strategy involves telling a relatable story, admitting her mistakes, and connecting with the audience before discussing solutions.

Feedback Culture

We discuss creating a culture where feedback is normalized, transparent, and non-personal. This culture makes it easier for teams to act on positive and negative feedback.

Challenges with Vendor Relationships

Bobbi shares a personal story about her challenges with the RFP process while VP of Marketing at BH Management. This lack of communication and feedback inspired her to start Revyse, which aims to provide transparency and better communication between companies and their technology vendors.

Actioning Feedback

Steward advises that acting on feedback requires clear space for conversations, especially around difficult feedback. By doing so, the next steps often become clearer. She also stresses that organizations should not just gather feedback but act on it to avoid disillusionment among team members.

Bobbi Steward on Linkedin: https://www.linkedin.com/in/bobbisteward/

Revyse: https://revyse.com/

Apple Podcasts: https://podcasts.apple.com/us/podcast/feedback-fatigue/id1770584511

Spotify: https://open.spotify.com/show/5E1KUHoxNjTDCIVBtnwwUw

Website: https://www.widewail.com/feedback-fatigue

Revyse: https://community.revyse.com/c/multifamily-podcast-directory/feedback-fatigue

About Feedback Fatigue:

We're getting all this amazing resident feedback. What do we do with it? Learn the playbooks multifamily operators and industry experts are using to find success today. Hosted by Widewail’s Katie Ritter, National Accounts, Multifamily and Jake Hughes, Director of Marketing.

Learn more about Widewail: https://www.widewail.com/property-manager-reputation-management

Season 1 lineup:

S1E1: October 1st

Faith Barker

Marketing Manager, Trilogy

S1E2: October 8th

Josh Becerra

CMO, Pink Taco

S1E3: October 15th

Bobbi Steward

CEO, Revyse

S1E4: October 22nd

Rebecca Smith and Ashley Stran

Marketing & Business Development Director, Social Media Coordinator, WPM Real Estate Management

S1E5: October 29th

Janet Rosseth

Founder & CMO, Cadence Marketing Solutions

S1E6: November 5th

Kevin Wilson

Director of Marketing, Strategy & Planning, Southern Land Company

S1E7: November 12th

Dana Hill

Director of Customer Experience, RangeWater Real Estate

S1E8: November 19th

Michael DiMella

Managing Partner, CHARLESGATE