Podcast
Filmmakers In Advertising
Hosted by Codey Wilson · EN
Demystifying the world of Filmmakers in Advertising. Interviewing directors, copywriters, producers, and more in the world of advertising and commercial filmmaking. | sponsored by Cry | http://filmcry.com
49episodes
Episodes
Newest firstAll episodes
#047 Making Wild Things With Wild People | Adam Milano and Christina Connerton of SuperBloom
2w ago00:57:39Tap to summarizeJustin welcomes Head of Branded Entertainment Adam Milano and Creative Director Christina Connerton from SuperBloom, an independent creative company built around the concept of unearthing the unexpected. Together this dynamic duo has collaborated with major brands including Uber, Colgate, and Corona, bringing their distinctive off-beat approach to commercial storytelling.In this episode, Adam and Christina discuss the collaborative nature of building fresh concepts that are both odd and weird but at the same time relatable and true. They remind us that art and commercials are not exclusive of each other, noting that the two are interconnected and often pull from and inspire each other. They both share practical advice on breaking into the industry, along with stories from how they got started in advertising. We also examine:Adam and Christina’s creative influences, which include re-visiting old classics and keeping up with the latest Academy nominated worksThe notion that every idea is worthy of being on the table - and the weirder it is, the betterWhy a tactile approach is gaining more clout with successful brandsPassion projects, including Christina’s History Dolls, a series highlighting women innovators whose contributions were historically taken or overlookedJoin us in exploring the weird, eclectic, and unexpected on this edition of Filmmakers in Advertising.Links:Superbloom’s SiteChristina’s SiteColgate - Adventures in the Molar SystemShoutouts:Coinbase | Your Way Out (live action commercial imitating retro graphics)If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#046 Light In the Midst of Confusion with Ben Steinbauer | The Bear
Apr 2800:59:49Tap to summarizeThis week, Justin chats with Ben Steinbauer, Emmy award-winning film, television, and commercial director, and cofounder of The Bear, a production company and creative studio based in Austin, Texas.Ben shares his journey on becoming a documentary filmmaker with the breakout hit, Winnebago Man, starting a successful production company, and navigating the industry from Austin to LA, and back. He shares about his deeply collaborative philosophy on filmmaking and his commitment to giving to back to the next generation of filmmakers.We dig into:How a mixture of ambition, timing, and the early days of YouTube helped shape his creative pathHis own podcast, Doc Walks, which he co-hosts with Keith Maitland. (We highly recommend it.)Why building a core team and growing together over time is essential to a sustainable creative careerHumility as a key ingredient in the creative processWhat it really means to create stories that resonate beyond trendsBen also reflects on how the most impactful work doesn’t come from chasing what’s popular, but from exploring what is personal, specific, and deeply interesting to you.If you’re looking to make richer, more layered work and build a creative life that lasts, this episode is for you.Links:Ben’s WorkThe Bear | Production CompanyDoc Walks Podcast Winnebago Man | Feature DocumentaryDocumentary Subjects Wanted - James WagnerShoutouts from Ben & Justin:Brooklyn CoffeeshopSubway TakesIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#045 Flow State is Everything with Ryan Vera | Cry
Mar 1700:58:24Tap to summarizeJoin us for the third in our series of director interviews from the roster of Cry, the creative and post studio behind this podcast. This week Justin chats with director & editor, Ryan Vera about his creative process, finding the flow state, and maintaining authenticity in a noisy world.In this discussion, Ryan touches on his early days at Cry (formerly Abandon Films), and how he found his voice as a creative force, both directing and editing. He discusses the musicality of editing in a flow state, doing his own sound design, and creating a space that’s conducive to deep work. Ryan touches on project case studies, executing a creative vision, and bringing a genuine, human perspective.Ryan even explores the philosophical and existential challenges faced in the cluttered world of digital content creation and the impact of AI on the industry. He gives valuable insight about finding joy in real relationships and the value that brings in a media-filled world. Overall, Ryan’s thoughts & reflections offer grounded wisdom & practical tools you won’t want to miss.Links:Ryan’s WorkLimbitless | Bionic KidsAtlanta Hawks | We Are AtlantaIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#044 The Humanity of it All with Darren Foldes | Sibling Rivalry
Feb 2601:05:12Tap to summarizeThis week, Justin chats with Darren Foldes, Partner and Head of Films at Sibling Rivalry, an integrated creative company based in New York and Los Angeles.Darren discusses his path to Sibling Rivalry, all the way from growing up around New York City with a father who worked as a cameraman for ABC Channel 7 News, to taking a paid internship in Los Angeles, co-writing and producing kids films for MGM, and then leaving the feature/TV world to make the switch to advertising and working as an Executive Producer. A major theme that Darren shares is how great work emerges from collective spontaneity, happy accidents, and creating an egalitarian, psychologically safe environment where the best idea wins. Some of our favorite topics include:Advertising’s broader value through brands’ positive impact, economic contribution, and “edutainment”The case for increased California advertising tax credits to support local crews and the wider economy. Leading with clarity, patience, and appreciation rather than fearDarren’s DJ background, including being asked to play a late-night event for a famous musician. (listen in to find out who)Darren’s interview provides seasoned insight, fun stories, & a reminder of the power of kindness in our creative field. He speaks to so much of what resonates with us at Cry, and we think it will speak to you too.Links:Sibling Rivalry’s SiteDarren’s LinkedInDarren’s DJ PlaylistProjects Darren is especially proud of:Apple "Bounce" spotNike “You Can’t Stop Us” spotIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#043 "No" Is the Worst Word with Dan Blaney | FIG
Jan 2001:15:36Tap to summarizeJoin us for our first video episode, now available to watch on Youtube! This week, Justin chats with Dan Blaney, an accomplished head of production, now working as Executive Director of Production at Fig. Dan has an impressive resume that includes roles at Wieden+Kennedy, BBDO, Apple, and more. The discussion explores various subjects including what it really means to be a great producer in advertising, not just as a manager of budgets and schedules, but as a creative partner, mentor, and problem-solver.Dan shares personal stories from his career working on major campaigns for brands like Bud Light, AT&T, Apple, and the Jordan Brand, including behind-the-scenes insights from large-scale productions, Super Bowl activations, and high-pressure shoots where there’s only one chance to get it right. He emphasizes the significance of viewing roles beyond transactions, encouraging creative voices, and maintaining passion and dedication in the advertising field.Dan also discusses what makes creative collaboration succeed: from choosing the right directors and production partners, to creating space for ideas to come from anywhere, and knowing when to speak up to make the work better. Throughout the episode, Dan emphasizes a simple but powerful philosophy: there’s always a way to make it happen, regardless of budget or scale.This episode offers practical insight, hard-earned perspective, and a refreshing reminder that great work comes from curiosity, empathy, and collaboration. You don’t want to miss Dan’s insights here.Links:Dan’s Site - https://www.danblaneyproducer.com/Bud Light: Up For Whatever - https://www.danblaneyproducer.com/#/bud-light-up-for-whatever/The Talk: P&G - https://www.danblaneyproducer.com/#/new-page/If you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#042 Crafting Authentic Documentaries with Mwita Chacha | Cry
Dec 400:46:26Tap to summarizeJoin us for the second in a series of director interviews from the roster of Cry, the creative and post studio behind this podcast. Next up on the list is none other than Mwita Chacha, an expert at documentary storytelling.Mwita’s work has been featured on HBO Max, Discovery+, CNN, Vox, PBS, and yes, even a Vimeo staff pick. He’s even had the opportunity to do a project for CNN with Wolf Blitzer on the Holocaust Museum. His latest feature documentary, To The Ends, explores real-time storytelling in one of the world’s most challenging mission fields. Needless to say, his work has touched the hearts of many, and we think you should check it out if you're not already familiar. Mwita’s conversation with Justin explores Mwita’s journey into filmmaking, inspired by his father’s nonprofit work in Tanzania, organically developing into a career. They discuss Mwita’s approach to creating authentic interviews, which is a game-changing system. They also discuss ethical considerations in documentary storytelling and how Mwita’s diverse experiences shape his perspective on filmmaking. If you are curious on how you can level-up your documentary storytelling techniques, you’ll want to make sure you listen to this one.Links:Mwita’s WorkMwita’s SiteMwita’s InstagramTo The Ends FilmResources:Uncover Your Story Guide & HandbookThe Dignified Storytelling Handbook - Free Resource for StorytellersIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#041 Persistence Beats All with Kat Urban | R&R Partners
Nov 400:42:54Tap to summarizeIn this episode, Monica chats with Kat Urban, SVP & Head of Production at R&R Partners, about her journey from starting as an aspiring copywriter to becoming an award-winning producer with over 15 years global production experience.Kat discusses her transitions within the industry, including her work on notable campaigns for brands like Adidas, Airbnb, and QuickBooks, and shares her insights into the importance of collaboration, understanding audience engagement, & the role of non-traditional advertising. She also discusses valuable strategies for working with incredible celebrity talent, (names like Ryan Reynolds, Danny Devito, & Serene Williams, to name just a few).Kat stresses the value of persistence, collaboration, and not being afraid to voice one's insights and opinions, making this episode a treasure trove of wisdom for both new and experienced professionals in the advertising and film industries. Links:Kat's SiteLVCVA Campaign - Welcome to Fabulous Las VegasAdidas World Cup 2022Quickbooks: Get Yours with Danny DeVitoIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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#040 "A Slice of Cake" Director with Michela Maria | Cry
Sep 3001:10:35Tap to summarizeJoin us for the first in a series of director interviews from the roster of Cry, the creative and post studio behind this podcast. First on the list is none other than Michela Maria, a self-described “Slice of Cake” filmmaker.Michela’s work spans comedy shorts for Adult Swim, Above Average, and Funny or Die, along with commercials for brands like Netflix, HBO, Amazon, Google, and more. She’s also collaborated with Isabella Rossellini on a project exploring her Italian-American family. Needless to say, her work speaks for itself, and we think you should check it out if you're not already familiar.In this conversation, Michela shares behind-the-scenes insights on her path into directing, the struggles and joys of production, and the importance of trusting your gut. She also gives us a glimpse into her upcoming feature film, The Eel, which follows a mysterious New Year’s Eve death rooted in Italian-American superstition.If you value the craft of directing and hearing creative insights, you don’t want to miss this one.Links:Michela’s WorkMichela’s SiteMichela’s InstagramIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#039 Putting the Pieces Together: Creative Production Strategy with Tessa Banks | GALE
Sep 301:00:17Tap to summarizeTune in for an insightful discussion with Tessa Banks, Group Executive Producer at GALE, about her journey producing within the highly evolving advertising industry.Tessa shares her journey from Los Angeles to becoming a key figure in various major advertising campaigns including her work with brands like Buzzfeed, Beats by Dre, and the hilarious 'Wood Milk' campaign featuring Aubrey Plaza. Tessa also discusses the unique aspects of GALE, and their integrated approach to production and creative development as a business agency. She also shares about the challenges and joys of being a creative producer, the importance of in-person collaboration in the creative industry, and offers valuable advice for up-and-comers looking to break into the field. Whether you're a seasoned professional or new to the industry, Tessa’s insights on creative production & advertising trends will provide you with practical knowledge and inspiration. Trust us, you’ll want to take notes on this one.Links:Wood Milk“Mom’s Show Must Go On"“Hey Mama"Episode Edited by Jake Petschjakepetsch.com | petsch.jake@gmail.comIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
Transcribe →#038 Multiply the Good with Luke Atencio | Composer
Aug 501:24:38Tap to summarizeJoin us for a captivating episode as we welcome Luke Atencio, a seasoned composer with two decades of experience in film, TV, and advertising music. This deep dive into the world of music composition explores Luke's creative process, the challenges of temp music, and the critical importance of early composer involvement in film projects.Luke shares compelling stories behind his celebrated works, including his collaborations with director Dan DiFelice on the impactful short film 'Carved in Mayhem,' Ubisoft Starlink, and more. For filmmakers, Luke offers invaluable advice on effective communication and collaboration with composers with practical examples. Tune in to explore the intricate world of composing and enjoy some cinematic tracks from the brilliant Luke Atencio!For more on Luke Atencio's work, check out these links:Luke Atencio Official WebsiteMusicbedApple MusicInstagram - @lukeatenciomusicNotes to a Young Composer featuring Luke AtencioIf you want a shoutout in a future episode please leave us a written review on Apple podcasts. From CRY, a Creative, Production, and Post house based in New York City.Brought to you by CRY www.filmcry.com Intro mixed by Micheal Hartman - michaelhrtmn4@gmail.com
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