Podcast
Filmosity Podcast
Hosted by Andrew Lee · EN
This podcast brings you entrepreneurs and operators who’ve grown their brands past seven figures, experts who’ve made an impact in their industries, and creators who’ve built communities people care about. We talk about business, marketing, brand building, and all the lessons learned along the journey.
3episodes
Episodes
Newest firstAll episodes
The $30M Framework To Building a Magnetic Brand
Nov 2901:06:59Tap to summarizeJake Karls has built Midday Squares into a powerhouse brand making over 135,000 bars per day, selling 65+ million bars, and landing in over 10,000 stores across North America including Costco, Whole Foods, and Walmart. But the secret to their success isn't just great chocolate—it's storytelling, authenticity, and building out loud.In this episode, we dive deep into Jake's $30 million framework for building a magnetic brand that people can't ignore. From overcoming deep insecurities about communication to becoming one of the most captivating storytellers in the consumer brand space, Jake shares the exact strategies that turned Midday Squares from a condo kitchen startup into a business on track to hit $100 million.We explore the power of building in public, why attention is the most valuable currency in today's economy, how to find product-market fit through data, and why therapy became one of the top three most important investments in their business. Jake also opens up about his burnout, the importance of serendipity, and how he balances the relentless grind of entrepreneurship with protecting his mental health and relationships.If you're building a brand, creating content, or trying to stand out in a crowded market—this conversation is packed with actionable insights you can't afford to miss.Thank you so much for tuning in. It means more than you can imagine.Chapters00:00:00 INTRO - The Rainmaker Behind 65 Million Bars Sold00:04:02 From Class Clown to Entrepreneur - Jake's Origin Story00:09:26 The Power of Storytelling - How to Connect with Your Audience00:19:05 Building in Public - Why Every Brand Needs to Tell Their Story00:27:26 Finding Product Market Fit - The Data-Driven Approach00:30:17 The Rainmaker Role - Making Friends and Making Noise00:38:31 Serendipity in Business - The Equinox Sauna Story00:42:26 The Burnout Breaking Point - Learning to Slow Down00:48:52 Therapy as a Business Strategy - The Secret to Partnership Success01:00:32 The Road to 100 Million - What's Next for Midday SquaresGuest: Jake Karls, Rainmaker & Co-Founder, Midday SquaresInstagram: https://www.instagram.com/jakekarls/Midday Squares: https://www.instagram.com/middaysquares/Website: https://middaysquares.com/Connect with us:Instagram: https://www.instagram.com/filmositymedia/Website: https://filmosity.ca/Contact: info@filmosity.ca
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This YouTuber Posted Every Week for 9 years. Here’s what she learned.
Nov 1501:23:43Tap to summarizeKeltie O'Connor has been posting YouTube videos every single week for 9 straight years. With over 700,000 subscribers and 240 million views, she's mastered the art of sustainable content creation.In this episode we dive deep into the secret behind her consistency, and all the learnings she had as a creator posting on YouTube for nearly a decade.Thank you so much for tuning in. It means more than you can imagine. Chapters00:00:00 INTRO00:01:53 What's the secret to her consistency?00:04:49 How Keltie gets so many ideas.00:10:03 The Art of YouTube Thumbnails. Making Boring Topics Sexy00:19:51 Delegation as a creator. The struggles she faced.00:27:44 Fear virality. Why going viral isn't as good as people think.00:32:38 Brand partnerships and making money on YouTube00:38:07 Keep your full-time job while you are creating00:51:46 What Keltie's weekly creative system looks like for her to produce consistent videos00:59:32 How to build a positive and loyal community01:04:09 What's her short-form strategy?01:15:03 Podcast Show Tradition Question - Question from the previous guestGuest: Keltie O'Connor, YouTube Creator @KeltieOConnor Instagram: https://www.instagram.com/keltieoconnor/ Connect with us: Instagram: https://www.instagram.com/filmositymedia/ Website: https://filmosity.ca/ Contact: info@filmosity.ca
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The Marketing Strategy That’s Printing MILLIONS for Brands
Nov 101:34:15Tap to summarizeDrew Urquhart went from D1 basketball player to building a marketing empire that's generating millions for brands. In this episode, we dive deep into the exact strategies that helped him scale his agency Banch Marketing to over $350,000/month while managing 100+ clients. Thank you so much for tuning in.Chapters00:00:00 Introduction - From Basketball Court to Marketing Beast00:01:16 The Secret Sauce - Product Quality Over Everything00:05:46 Building God the Father - From Basement to Million Dollar Brand00:08:49 The $85K Month Secret - Brand Ambassador Program Hack00:17:17 The 7-Touch Point Marketing System00:39:19 Bad Ads Work Better than "Good" Ads00:45:36 Black Friday Strategy & Seasonal Marketing00:48:17 AI in Marketing - The Future of SEO & Content00:57:12 Building a 100+ Client Agency - The Pod System01:21:40 From NBA Dreams to Business RealityGuest: Drew Urquhart, CEO & Founder, Banch MarketingInstagram: https://www.instagram.com/banchmarketing/Website: https://banchmarketing.com/Connect with us:Instagram: https://www.instagram.com/filmositymedia/Website: https://filmosity.ca/Contact: info@filmosity.ca
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