I'm not the "guru" type who will boldly proclaim that a certain marketing strategy is dead. But I have a sneaking suspicion that advisors are keeping cold prospecting on life support by themselves because they don't know there's a better way.

But there is a better way that's far less time consuming, far more effective and profitable, and far less soul-sucking too.

In fact, there are 3 specific methods you can use to make prospective clients chase you instead of acting like a stage 5 clinger.

In today's show, I reveal these 3 proven methods to warm up prospects, skyrocket your appointments and conversion rates, and free yourself from the shackles of cold prospecting forever.

Listen now.

Show highlights include:

The enormous (and mostly hidden) opportunity cost involved with cold prospecting that makes it the single worst way to drum up business (2:31)
How "Reactance Theory," a psychological concept originally discovered by Jack Brehm in the 1960s, explains why watching paint dry could lead to a client faster than cold prospecting (4:08)
3 proven methods to warm up prospects so thoroughly that they feel like you're their good friend before your first meeting (4:44)
The "LED" strategy that's the single most effective way to warm up cold prospects and skyrocket your meeting-to-client conversion rate (5:05)
The only social media platform that exists in a trusted environment (This allows every post to potentially leverage the "halo effect" to ramp up engagement, appointments, and closed clients) (6:25)
Don't know what to post on LinkedIn? Use the "3 Buckets" method and you'll never stare at a blank post again (7:14)
The #1 LinkedIn mistake advisors make that's like running advertisements for a brick-and-mortar store and then locking the front door (11:07)
How to get a 36x return on investment every time you push this specific button (14:13)
4 examples of lead magnets that actually work to turn strangers into clients (15:47)
Why physical marketing creates deeper emotional responses than digital ads and, when done correctly, are far more likely to be remembered and acted upon (20:13)

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