Ever wondered what a career in sportscasting, public relations, and media communications looks like?

This isn’t just about what you see on TV or online, but what happens behind the scenes.

In this episode, Jon Schuetz and Brent Connelly interview Jeff Grayson, an award-winning sportscaster and the owner of Keller Grayson Communications. Jeff and Jon start with a trip down memory lane, reminiscing about their time as sportscasters at WBAY in Green Bay, Wisconsin. They end the episode with fun TV trivia!

Jeff discusses:

What it was like covering the Green Bay Packers and hosting live TV skits with Jon (They were known for their rapport and comedic timing!)
Memorable encounters with sports legends like Don Sutton and Rollie Fingers
His new business venture around public relations and media communications
The experience of funding his children’s college education
And more

Connect With Jon Schuetz and Brent Connelly:

Connect With Jeff Grayson:

About Our Guest:

Grayson is a sports reporter who covers the Milwaukee Bucks and Milwaukee Brewers for Bally Sports Wisconsin as the pre-game and post-game host.

Grayson was born and raised in Milwaukee, Wisconsin, as the fourth of five children. In high school, Grayson served as a sports announcer for local high school events. After graduating high school, Grayson attended the University of Wisconsin–Milwaukee where he majored in mass communications. At age 21, Grayson’s father died; before his death, he had told Grayson that if he wanted to do sports on television, he needed to get his foot in the door. Grayson contacted WBAY, and they offered him a position. His position wasn’t dramatic. He received $4 an hour and 20 hours a week for getting coffee for the other employees. However his diligence led WBAY to promote him. Eventually Grayson became the producer for WBAY interviews with the Packers, Bucks, and Brewers before moving on to KSMP.

Grayson grew up a Green Bay Packers fan and is still, from time to time, a Packers fan. Grayson won the Associated Press 1992 “Best Sports Story” Award and the Milwaukee Press Club’s 1993 “Best Sports Program” Award for co-hosting Monday Night Kickoff. He lives in the Twin Cities with his wife and three children, and they often visit with his family. In addition to his work for Bally Sports Wisconsin, Grayson does public relations work for McDonald’s.

Behind the Scenes of Sportscasting and Multimedia with Jeff Grayson (Ep. 24)