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🧾 Sales training for business owners is broken — and in this episode, Jorge Chavez reveals why most sales teams struggle with trust, poor hiring, and inconsistent performance… and how to fix it.

If you're a business owner, leader, or entrepreneur trying to improve revenue, close more deals, or build a high-performing sales team, this conversation will challenge everything you think you know about selling.

Jorge Chavez, founder of Topaz Sales Consulting, shares a powerful shift: sales isn’t about closing — it’s about building trust and uncovering the truth.

Inside this episode, you’ll learn how to rethink your entire approach to sales — from hiring and leadership to conversations and culture.

🚀 What You’ll Learn

Why traditional sales techniques fail (and destroy trust)
How sales leadership training impacts team performance
The right sales hiring process to identify top performers
How to build a high performing sales team that actually converts
Why most teams struggle with sales team performance
How to improve your sales conversion rate without “selling harder”
The role of sales coaching for leaders in driving results
A better approach to how to hire salespeople who can actually sell

🎯 Who This Is For:

Business owners frustrated with inconsistent revenue
Leaders struggling to manage or motivate sales teams
Entrepreneurs tired of chasing leads that don’t convert
Anyone looking to improve sales performance without being pushy

💡 The Big Insight

Most salespeople are trained to sell…
But buyers are trying to solve problems.

That disconnect is costing you deals, time, and trust.

This episode shows you how to fix it — by shifting from persuasion to understanding.

⏱️ TIMESTAMPS (19:21)

00:00 – The real reason your sales team isn’t performing
01:00 – Meet Jorge Chavez & Topaz Sales Consulting
02:10 – Why traditional sales techniques fail
04:30 – Sales as a byproduct of trust
06:00 – How to retrain sales teams (mindset shift)
08:30 – Midroll: leverage vs complexity
09:00 – Case study: scaling from $14M to $200M
11:30 – How to hire salespeople who actually perform
15:30 – Biggest mistake sales leaders make
17:00 – “You get what you tolerate” (culture insight)
18:00 – How to connect + final thoughts
18:30 – Outro: leverage & business structure

🔥 Why This Matters

If your sales team:

Struggles to close deals
Wastes time on bad prospects
Lacks consistency

You don’t have a sales problem…

You have a trust, hiring, and leadership problem.

And this episode shows you exactly how to fix it.

🔥 Hashtags

#SalesTraining #SalesLeadership #SalesTeam #BusinessGrowth #Entrepreneurship #SalesCoaching #LeadershipDevelopment #RevenueGrowth