Feeling frustrated with the results of quick fixes and short-term thinking? Ready to create a bold, lasting positive impact but feel trapped in outdated approaches and systems? This is the episode for you! Today, we’re joined by the visionary Seth Godin, a globally renowned entrepreneur, bestselling author, sought-after speaker, and marketing expert known for his game-changing ideas in business and leadership.

With 23 bestselling books translated into more than 30 languages, including breakthrough books like Unleashing the Ideavirus and This is Marketing and his latest release, This is Strategy, Seth pushes the boundaries of conventional wisdom, offering insights for thinking bigger, anticipating change, and creating real impact in an unpredictable world.

In his new book, Seth challenges readers to shift from reactive tactics to proactive strategy and provides a roadmap for navigating complexity and achieving long-term success. Join us as we unpack key concepts like the importance of empathy in business, the need to adapt to technological shifts, and how understanding invisible systems can unlock new opportunities.

With over a million subscribers to his daily blog, Seth continues to inspire change on a global scale. Be sure to tune in for a dynamic conversation packed with actionable advice on how to thrive in an ever-evolving landscape. You’ll leave ready to think strategically, act boldly, and make your mark!

Key Highlights From This Episode:

The critical difference between strategy and tactics in a world that pushes compliance. [05:51]
Empathy as one of the four components of strategy and why it’s so important. [09:10]
Why adaptability is key to success, particularly in industries disrupted by technology. [11:17]
Your origin story and how transformation happens when you challenge old narratives. [16:18]
How marketing has shifted from hype to building real connections and driving change. [19:11]
The power of meeting with like-minded individuals to discuss strategy, not tactics. [21:10]
Recognizing and navigating the systems that drive industries and consumer behavior. [25:42]
Four threads of strategy: Systems, Games, Time, and Empathy. [28:55]
Creating the necessary conditions today for a resilient system to be born tomorrow. [31:19]

For More Information:

Seth Godin

Seth’s Blog

Seth Godin Books

This Is Strategy: Make Better Plans

Seth Godin on LinkedIn

Seth Godin on Facebook

Seth Godin on X

Links Mentioned in Today’s Episode:

Read Kathy’s Forbes.com interview with Seth, ‘Seth Godin: What Is Strategy And Why We So Often Get It Wrong’

Find additional links, videos, and other bonus content related to Seth’s #1 bestselling book, This is Strategy, here!

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Quotes:

“We need to pause in this moment of change – and say, ‘Yeah, but what’s worth doing tomorrow?’ Not just repeating what we did yesterday and holding on for d...