What if the secret to standing out and achieving unmatched success was about doing less, not more? Today, we’re joined by former corporate CEO turned professional pot-stirrer, Erin Hatzikostas, to explore how her 50% Rule can help you throw out half the playbook and start competing in a league of your own by embracing authenticity in bold and unexpected ways!

Erin is a global keynote speaker, author, co-host of the podcast, b Cause Work Doesn’t Have to Suck, and coach-consultant. With two books under her belt, including the recently released The 50% Rule, Erin shares what it truly means to be authentic and how it can become your strategic edge.

In this episode, she reveals the data-driven benefits of authenticity in the workplace, how something as simple as your out-of-office notification can spark authenticity, and why the 50% Rule is both an authenticity hack and the formula for transforming from underdog to unmatched success without working harder, doing more, or being better.

You’ll walk away with actionable insights on how to embrace your authentic self, strategically stand out in competitive environments, and apply The 50% Rule to foster innovation, build trust, and achieve success. This episode is packed with stories, tips, and a powerful framework for anyone looking to elevate their career or business. You won’t want to miss it!

Key Highlights From This Episode:

Erin’s unique definition of authenticity (and why it isn’t all about you!) [04:04]
What it takes to be an authentic leader and how it can be a strategic advantage. [06:35]
Data-driven benefits of authenticity in the workplace, from employees to the C-suite. [11:03]
The crucial distinction between being authentic and doing authentic. [20:45]
A simple, actionable tip to help you expose who you are in the service of others. [27:12]
Where the 50% Rule came from and why it’s so impactful in all areas of life. [29:26]
How to toss out half the rulebook and begin competing in a league of your own. [33:41]
The power of storytelling: the most underutilized authentic leadership strategy. [36:52]
Ways that you can connect with Erin, read her books, and soak up her wisdom. [38:21]

For More Information:

b Authentic Inc.

Erin Hatzikostas on LinkedIn

Erin Hatzikostas on Instagram

Erin Hatzikostas on Facebook

Erin Hatzikostas on YouTube

Links Mentioned in Today’s Episode:

Watch Erin’s TEDx Talk, 'Why You Don't Have to Compromise For Your Career'

Get your copies of Erin’s books, The 50% Rule: Throw Out Half the Playbook to Start Competing in a League of Your Own and You Do You(ish): Unleash Your Authentic Superpowers to Get the Career You Deserve

Listen to her podcast, b Cause Work Doesn’t Have to Suck.

Kathy’s interview “How To Be the Most Power-Full You” on Erin’s podcast b Cause Work Doesn’t Have To Suck

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Order Kathy’s book The Most Powerful You today!

In Australia and New Zealand, click here to order, elsewhere outside North America, click here, and in the UK, click here.

If you enjoy the book, we’d so appreciate your giving the book a positive rating and review on Amazon! And check out Kathy’s digital companion course The Most Powerful You, to help you close the 7 most damaging power gaps in the most effective way possible.

Kathy’s Power Gaps Survey, Support To Build Your LinkedIn Profile To Great Success & Other Free Resources

Kathy’s TEDx Talk, Time To Brave Up & Free Career Path Self-Assessment

Kathy’s Amazing Career Project video training course & 6 Dominant Action Styles Quiz

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Quotes:

“Authenticity is exposing who you are when people least expect it in the service of others.” — Erin Hatzikostas [0:05:40]

“I’m not saying that you walk in and completely reinvent yourself, but I can guarantee if you start to do little [authenticity experiments], not only will your boss – tolerate it, but they’ll actually be inspired by it.” — Erin Hatzikostas [0:19:54]

“If you had 10 hours to spend on either figuring out who you are or who you want to be, – spend nine of those on the latter.” — Erin Hatzikostas [0:23:42]

“What was just a self-help, get-over-your-crap tool turned into – the formula for going from underdog to unmatched without having to work harder, do more, and be better.” — Erin Hatzikostas [0:33:05]

“I want [people] not only to have success but to do it in a way where you’re – in [your] own league.” — Erin Hatzikostas [0:35:54]

“Storytelling is the most underutilized authenticity/authentic leadership strategy ever because people remember stories 22 times more than facts and figures.” — Erin Hatzikostas [0:37:50]

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Don’t forget – you can experience each Finding Brave episode in both audio and video formats! Check out new and recent episodes on my YouTube channel at YouTube.com/kathycaprino. And please leave us a comment and a thumbs up if you like the show!

292: Use the 50% Rule to Compete In a League of Your Own