Podcast Summary: Episode 952 – "5 Real Estate Scripts That Work in 2025 to Win More Listings & Buyers"

F.I.R.E.D UP with Krista Mashore
Release Date: May 29, 2025
Host: Krista Mashore

Introduction: Elevating Your Real Estate Game

In the latest episode of F.I.R.E.D UP with Krista Mashore, titled "5 Real Estate Scripts That Work in 2025 to Win More Listings & Buyers," Krista delves into effective communication strategies tailored for modern real estate professionals. Aimed at helping entrepreneurs and small business professionals distinguish themselves in a competitive market, this episode offers actionable scripts and insights to enhance client interactions and secure more listings and buyers.

Krista Mashore: Your Guide to Real Estate Success

Krista Mashore establishes her credibility early in the episode, sharing her impressive track record and expertise in digital marketing:

• Experience & Authority: "I'm Kristen Masher. I sold over 2,300 homes. That's why I wrote the book Sell 100 Homes a Year." (00:52)
• Digital Dominance: Emphasizing the importance of leveraging digital marketing, social media, and video, Krista positions herself as a top 1% agent committed to empowering listeners through her video trainings.

Krista's approach is candid and straightforward, promising listeners that the strategies shared will propel their businesses to the next level, even if the advice is challenging to hear.

The Five Essential Real Estate Scripts

Krista outlines five specific scripts designed to enhance communication with buyers and sellers, each supported by practical examples and strategic reasoning.

1. Initiating Contact with Potential Clients

"Hey, [Name], I saw that you were checking out [Property/Area]. Do you have any specific questions about [Property/Area]?"
(00:13)

Purpose:

• Personalizes the message by using the client's name and referencing their specific interest.
• Avoids a pushy tone by offering assistance rather than pushing for a sale.

Key Points:

• Demonstrates knowledge of the client's interaction with a property.
• Encourages engagement without being overly aggressive.

2. Following Up with Buyers After Property Submissions

"Hey, [Name], that one might not be a good fit. Here are a few off-market properties."

Purpose:

• Maintains engagement by providing additional options when a particular property isn't suitable.
• Introduces off-market or "coming soon" properties to keep clients interested.

Key Points:

• Shows proactive effort in finding the right property for the buyer.
• Keeps communication lines open by continuously offering valuable options.

3. Post-Listing Appointment Follow-Up

Scenario A: If the Contract Isn’t Signed
"Hey [Name], do you feel confident moving forward or is there anything you'd like me to clear up so that we can move forward?"

Scenario B: If the Contract Is Signed
"Hey [Name], can't wait to work with you. So excited. Here's our next steps."
(Pro Tip before car ride: Personalized video text messaging mentioning something specific about the property.)
(00:52)

Purpose:

• Reinforces commitment and clarity regardless of the appointment outcome.
• Utilizes personalized video messages to add a personal touch and build rapport.

Key Points:

• Addresses clients' concerns directly, fostering trust.
• Celebrates successful engagements and outlines clear next steps.

4. Sharing Local Neighborhood Updates

"Hey [Name], here is exactly what's happening right now in your local neighborhood. Active listings sold, etc."

Purpose:

• Positions the agent as a trusted local expert.
• Provides valuable, relevant information that clients care about.

Key Points:

• Keeps clients informed about their community, reinforcing the agent's role as a resource.
• Encourages clients to stay engaged and think of the agent first when considering buying or selling.

5. Requesting Referrals

"Hey [Name], if you feel comfortable with my services, if you knew of anybody who's thinking about buying or selling, would you mind making me an introduction?"

Purpose:

• Leverages satisfied clients to generate new leads.
• Maintains a respectful and non-intrusive approach by asking if they feel comfortable providing referrals.

Key Points:

• Simplifies the referral process by making a straightforward and polite request.
• Builds a network of potential clients through existing satisfied relationships.

Strategic Communication Tips

Beyond the scripts, Krista shares key strategies to enhance client interactions:

• Personalization: Using clients' names and specific details about their interactions to create a personalized experience.
• Non-Pushy Approach: Offering assistance and value without coming across as aggressive or salesy.
• Leveraging Technology: Utilizing direct messages, video texts, and other digital tools to stay connected and responsive.
• Consistency: Staying top-of-mind by regularly communicating relevant information and updates.
• Value Addition: Focusing on what clients need and how the agent can assist, thereby positioning themselves as valuable partners.

Conclusion: Take Action and Transform Your Business

Krista wraps up the episode by encouraging listeners to implement the discussed scripts and strategies:

"These direct message strategies are going to help you get more sellers, get more buyers. Stay top of mind, not be forgotten. Make it simple. Not too salesy, not too pushy. Give them value. Help as much as you can without being that pushy guy and I guarantee you it will help."
(00:52)

She emphasizes the importance of being responsive and connecting through preferred communication channels, typically via phone and text:

"Think about you, what you do. Dance your phone. Not a lot, but you look at every single text message and if a buyer is serious or a seller is serious, they are looking at their phone. So reach out to them and connect with them the way that they like to be connected with."
(00:52)

Krista concludes with a call to action, inviting listeners to engage further:

"Hope you like this video. Watch the next one, let me know in the comments. Which DM strategy are you going to start using and which one works for you the best?"
(Conclusion)

Key Takeaways

• Personalization and Value: Tailor your communication to each client's specific needs and interactions to build stronger relationships.
• Utilize Modern Tools: Embrace digital marketing strategies, including social media and video messaging, to enhance client engagement.
• Consistent Follow-Up: Regularly check in with clients through well-crafted scripts to stay top-of-mind and responsive to their needs.
• Non-Intrusive Referrals: Ask for referrals in a respectful manner to organically grow your client base.
• Continuous Learning: Implement the provided scripts and strategies to elevate your real estate business and achieve greater success.

For more insights and resources, visit KristaMashore.com/Podcast and subscribe to F.I.R.E.D UP with Krista Mashore for new episodes every Monday, Wednesday, and Friday.