F.I.R.E.D UP with Krista Mashore – Episode: "5 Things You Need To Do To Stand Out As A Listing Agent" (Ep. 956)
Release Date: June 23, 2025

In this enlightening episode of F.I.R.E.D UP with Krista Mashore, Krista delves deep into the strategies that can elevate real estate listing agents above their competition. Drawing from her extensive experience as a top-performing agent who sold over 2,300 homes, Krista outlines five essential actions agents must take to become standout listing professionals. Here's a comprehensive breakdown of the key points, discussions, insights, and conclusions from the episode.

1. Develop a Distinct Personal Brand

Timestamp: [01:05]

Krista emphasizes the critical importance of crafting a personal brand that clearly communicates your specialization as a listing agent. She argues that vague branding like "I do anything for anyone at any time" dilutes your appeal and fails to attract targeted listings. Instead, your brand should "scream, I'm a listing agent that serves [specific community]" or "I list homes for move-up sellers that want to move up."

Key Insights:

• Niche Focus: By honing in on a specific subset within real estate listings, such as rural land or move-up sellers, agents can position themselves as specialists. For example, Krista mentions an agent specializing in rural land listings who dominates her niche by showcasing expertise in areas like sewer systems, lot lines, and farm animal regulations.

• Specialization Equals Dominance: "When you are a specialist, you dominate your niche because you know the ins and outs better than anyone else." (Krista Mashore, [01:20])

Conclusion: Building a strong, specialized personal brand attracts the right clients and distinguishes you from generalist agents.

2. Dominate Local Content

Timestamp: [04:10]

To establish a robust presence in your community, Krista advises agents to dominate local content through consistent and strategic dissemination of information related to their market.

Key Strategies:

• Mass Exposure with Targeted Marketing: Utilize one-to-many marketing techniques to reach a broad audience within your community.

• Showcase Listings and Community Features: Highlight current listings, unique neighborhood attributes, and reasons why people want to live there. Discussing pricing strategies and market trends also positions you as an informed expert.

• Leverage Digital Tools: Incorporate drone photography, behind-the-scenes content, and examples of your advertising efforts to demonstrate your comprehensive marketing approach.

Notable Quote:
"Perception is reality. You need to be out there talking about certain communities, talking about different homes that are being listed, what makes them unique." (Krista Mashore, [04:45])

Conclusion: A strong local content strategy ensures that you remain top-of-mind within your community, making you the go-to listing agent when opportunities arise.

3. Implement a Repeatable Listing System

Timestamp: [07:30]

Krista underscores the necessity of having a repeatable and systematic approach to securing and managing listings. Consistency in your process builds trust and reliability with clients.

Components of an Effective Listing System:

• Comprehensive Marketing Strategy: Clearly outline your marketing tactics, timelines, and responsibilities both before and after listing a property.

• Process Standardization: For instance, Krista introduces her trademarked "Certified Turnkey Home" system, which includes pre-listing inspections, addressing termite and safety issues, obtaining appraisals, and conducting home inspections. This approach often results in homes selling faster and for higher prices.

• Pre-Appointment Preparation:

  • Pre-Marketing Materials: Drop off a pre-marketing video, neighborhood-specific booklets, and a polished marketing plan package before meeting with potential clients. This tactic, which Krista calls "winning before you arrive," educates sellers and showcases your authority.

Notable Quote:
"Just doing that alone, I can assure you, you will triple the amount of listings that you actually take." (Krista Mashore, [10:15])

Conclusion: A structured, repeatable system not only enhances your efficiency but also significantly increases your listing acquisition rates.

4. Utilize Premium Marketing for Properties

Timestamp: [12:50]

Krista highlights the importance of premium marketing to effectively showcase properties and attract potential buyers. It's not enough to merely claim you use high-quality marketing; you must "show, not tell."

Premium Marketing Techniques:

• Advanced Visual Tools: Utilize Matterport Dollhouse videography, professional photography, drone footage, and glossy flyers to create compelling property presentations.

• Innovative Event Hosting: Replace traditional open houses with "grand openings" that generate excitement and engage the community, making events memorable and shareable.

• Advertising Investment: Run paid ad campaigns across platforms like Facebook to maximize property visibility. Krista advises budgeting for "pay to play, pay for exposure," ensuring your listings reach a wide audience.

Notable Quote:
"Anything and everything that you do is a representation of what people can expect from you." (Krista Mashore, [18:30])

Conclusion: Investing in premium marketing not only enhances property appeal but also reinforces your professional image, leading to faster sales and higher selling prices.

5. Build a Reputation Before You Need It

Timestamp: [21:40]

Finally, Krista advises agents to proactively build their reputation within the community, establishing trust and authority even before actively seeking listings.

Reputation-Building Strategies:

• Content Creation: Share testimonials, success stories, and educational content that provides value without overt self-promotion. This positions you as a knowledgeable and trustworthy expert.

• Community Engagement: Actively participate in community events and maintain a visible presence both online and offline. Consistent interaction helps solidify your status as the "community market leader."

• Educational Outreach: Offer tips and insights for both sellers and buyers, demonstrating your comprehensive understanding of the real estate market and your commitment to helping others.

Notable Quote:
"You want to develop a relationship with your community, get them to know who you are through the content that you are putting out there." (Krista Mashore, [23:10])

Conclusion: Building a solid reputation ensures that when potential clients think of real estate, your name is the first that comes to mind, naturally leading to more listing opportunities.

Episode Recap

Timestamp: [25:00]

Krista succinctly reiterates the five critical steps to stand out as a listing agent:

1. Create a Personal Brand: Define and communicate your specialization clearly.
2. Dominate Local Content: Maintain a strong, consistent presence within your community.
3. Develop a Repeatable Listing System: Standardize your processes to enhance reliability and efficiency.
4. Utilize Premium Marketing: Invest in high-quality marketing tools and strategies to showcase properties effectively.
5. Build Your Reputation Early: Establish trust and authority in your community before actively seeking listings.

Final Thought:
"I believe that by implementing these strategies, agents can significantly increase their listing numbers and dominate their local real estate markets." (Krista Mashore, [25:45])

Conclusion
In this episode of F.I.R.E.D UP, Krista Mashore provides actionable strategies backed by her substantial real estate experience. From branding and marketing to systematizing processes and building a reputation, each tip is designed to empower listing agents to elevate their business and achieve financial independence. Whether you're a seasoned agent or new to the industry, Krista's insights offer valuable guidance to help you stand out and succeed in a competitive market.

For more tips and resources, visit KristaMashore.com/Podcast.