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5 Video Topics Every Agent Needs to Attract More Sellers in 2025, Ep. (941)

Sun Apr 13 2025

Are you ready to start attracting sellers instead of chasing them? In this episode, I’m giving you 5 high-converting video topics that you can start using right now in 2025 to bring in more listings and position yourself as the go-to expert in your...

Summary

Podcast Summary: F.I.R.E.D Up with Krista Mashore – Episode 941

Title: 5 Video Topics Every Agent Needs to Attract More Sellers in 2025
Release Date: April 13, 2025

In episode 941 of F.I.R.E.D Up with Krista Mashore, host Krista Mashore delves into the strategic use of video content to help real estate agents attract more home sellers in 2025. This comprehensive episode outlines five essential video topics that agents can leverage to stand out in a competitive market, along with advanced digital marketing techniques to maximize their reach and effectiveness.

Introduction

Krista Mashore sets the stage by emphasizing the importance of video content in modern real estate marketing. She highlights that understanding and implementing the right video strategies can significantly enhance an agent's ability to attract and convert potential sellers.

1. Top Five Mistakes Home Sellers Make

Krista begins by addressing the first video topic: "What Mistakes Do Sellers Make?" She explains that content focusing on potential pain points or losses tends to engage audiences more effectively than purely positive advice.

Krista Mashore [00:15]: "Research shows that the more you bring up pain or loss that somebody will experience, it's actually going to do better than saying three things you can do to improve your home's value."

She advises agents to use tools like ChatGPT to identify common mistakes specific to their local market. By tailoring content to the unique challenges of their area—such as septic testing in rural regions—agents can create highly relevant and engaging videos.

Krista Mashore [02:10]: "Make sure that the mistakes that they make are relevant to the area and to the home for the seller."

2. How to Increase Home Value

The second video topic focuses on "How to Increase Home Value." Krista discusses the universal desire among sellers to maximize their home's sale price. She suggests showcasing before-and-after scenarios of home renovations to illustrate tangible value improvements.

Krista Mashore [03:45]: "Show before and after, explain how this house was on the market, how long it was on the market..."

By highlighting specific upgrades and their impact on market performance, agents can provide actionable insights that empower sellers to make informed decisions about their property enhancements.

3. Local Current Market Updates

Krista identifies "Local Current Market Updates" as her third recommended video topic, noting its exceptional performance potential.

Krista Mashore [04:50]: "These perform almost better than any other video that we can do."

She breaks down the effectiveness using key marketing principles:

Proximity: Content is tailored to the listener’s geographical area.
Relevancy: Information is directly applicable to the viewer’s current situation.
Recency: Updates are timely and reflect the latest market conditions.
Difference: Unique insights that set the agent apart from competitors.

Krista emphasizes the power of neighborhood-specific updates to establish authority and trust within smaller communities.

Krista Mashore [05:30]: "Neighborhood market updates... your elevated authority is going to skyrocket."

4. Strategies for Sellers to Get More Money

The fourth topic, "Strategies for Sellers to Get More Money," revolves around helping sellers achieve top dollar for their homes swiftly. Krista highlights the critical role of digital marketing, particularly video and social media, in reaching a broad audience.

Krista Mashore [06:20]: "Everyone goes online to do their searches and how important it is for a home seller to hire an agent that is an expert in digital marketing."

She underscores the importance of geo-targeting to attract both local and out-of-area buyers, ensuring maximum exposure for listings.

5. Showcasing Testimonials

Finally, Krista discusses the significance of "Testimonials" in building trust and credibility. She draws parallels to consumer behavior when choosing service providers, emphasizing that positive reviews and stories from satisfied clients significantly influence potential sellers.

Krista Mashore [06:50]: "The more testimonials that you can get, put them on your website, put them on your landing pages, run ads with them..."

By integrating testimonials into various marketing channels, agents can effectively demonstrate their track record and reliability, encouraging more sellers to choose their services.

Advanced Digital Marketing Strategies

At [07:59], Krista transitions to more advanced digital marketing strategies, detailing how her team leverages comprehensive tactics to outperform other agents. She highlights the underutilization of social media among agents and explains her approach to using these platforms effectively.

Krista Mashore [08:10]: "Only 16% of agents are using social media. But from my extensive research, we found that less than 1% across the nation are actually using it correctly."

Key strategies include:

Running Targeted Ad Campaigns: Ensuring broad and precise exposure through platforms like Facebook.
Creating Engaging Landing Pages with Video: Enhancing conversion rates significantly.

Krista Mashore [09:00]: "Landing pages with video have up to 800% more conversions than the same landing page without a video."

Krista also shares impressive statistics to illustrate the effectiveness of her methods:

Krista Mashore [09:30]: "According to the National Association of Realtors, 67% of buyers are going to walk through a home that they see online."

These insights reinforce the necessity of a robust, well-executed digital marketing strategy to ensure homes receive maximum visibility and attract serious buyers.

Conclusion

Krista wraps up the episode by encouraging agents to implement these video topics to enhance their marketing efforts and attract more sellers. She reiterates her commitment to teaching agents how to dominate their markets through innovative digital strategies.

Krista Mashore [10:10]: "Your home deserves maximum exposure. We need to expose your home to the thousands, not just the few."

Krista also invites listeners to join her virtual event for deeper insights and continued learning.

Krista Mashore [10:34]: "If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the go-to obvious choice, sign up for my virtual event..."

Key Takeaways

Utilize Pain Points: Creating content around common seller mistakes can increase engagement.
Showcase Value Improvements: Before-and-after scenarios effectively demonstrate how strategic upgrades can enhance home value.
Provide Timely Market Updates: Local and neighborhood-specific updates establish authority and keep sellers informed.
Leverage Digital Marketing: Effective use of social media and targeted ads significantly broadens a property's exposure.
Highlight Testimonials: Positive client stories build trust and attract more sellers by showcasing proven success.

Notable Quotes

Krista Mashore [00:15]: "Research shows that the more you bring up pain or loss that somebody will experience, it's actually going to do better than saying three things you can do to improve your home's value."
Krista Mashore [04:50]: "These perform almost better than any other video that we can do."
Krista Mashore [06:50]: "The more testimonials that you can get, put them on your website, put them on your landing pages, run ads with them..."
Krista Mashore [07:59]: "Only 16% of agents are using social media. But from my extensive research, we found that less than 1% across the nation are actually using it correctly."
Krista Mashore [09:30]: "According to the National Association of Realtors, 67% of buyers are going to walk through a home that they see online."

Final Thoughts

This episode of F.I.R.E.D Up with Krista Mashore offers invaluable insights into utilizing video content strategically to attract more home sellers. By focusing on relatable pain points, showcasing value enhancements, providing relevant market updates, leveraging advanced digital marketing, and highlighting client testimonials, real estate agents can significantly boost their market presence and effectiveness in 2025.

For more resources and detailed strategies, listeners are encouraged to visit KristaMashore.com/Podcast and join her upcoming virtual event at kristamayshore.com/limitlesslistings.

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Transcript

A (0:00)

Do you want more seller leads? Here are five video topics that you can do in 2025 to attract more sellers. So the first one is, what mistakes do sellers make? Now here's the thing. Research shows that the more you bring up pain or loss that somebody will experience, it's actually going to do better than saying three things you can do to improve your home's value. But when you say five deadly mistakes that home sellers make listing their home sellers are more more are more apt to listen and to lean into your content. So go to Chat GPT and type in what are some of the biggest mistakes that home sellers make in XYZ City. Make sure that you state the city and make sure that the topics and things that you're discussing actually are relevant to your area. Don't just be generic. For example, if you live in a rural area and one of the mistakes that sellers make is, let's just say they don't have the septic tested or they don't know how many animals are allowed to live in the area, that could cost them a lot of money. So make sure that the mistake mistakes that they make are relevant to the area and to the home for the seller. So number one, top five mistakes that any seller can make, it's costing them thousands of dollars. The second video how to increase home value. Now here's the thing. Everybody always wants their home to sell for more. It's kind of like the person that has the Barney colored walls and they've got grandma's, you know, green carpet from 1922. They think that their home is worth the same amount as the house next door that has all of the upgrades. You've got to be able to convey that in a man. Not going to turn people off. So what can you talk about that's going to help them increase their value before you even get there? Hint Pro tip. Think about before and after. Go to the MLS and look at homes that were listed a long time ago. Or look at homes that have expired that before maybe didn't do some renovations and then after did renovations and look to see did the home that expired make any improvements, make any updates. Maybe they painted, they got a new kitchen, they got a new bathroom, they did something to increase the value. Show before and after, explain how this house was on the market, how long it was on the on the market. Show old pictures. Then show more recent pictures of the update. That's one really good way. So also go to Chat GPT again and say in the area of XYZ in this State in this city. Tell me who three to five things that homeowners can do to improve their home's value. The idea is you want to give help, you want to educate, you want to give them advice that's going to absolutely help them and make it about them and not about you. So video number three to attract more sellers is local current market updates. Here's the thing, these perform almost better than any other video that we can do. And here's why. Well, first of all, let me talk to you about some marketing principles. Proximity, relevancy, recency and different proximity means how close is it to them. Relevancy means how relevant is it to the person? Right. Recent is how recent is that? We know what recent means. And different is how different is it. Here's the thing. When you give a market update and it's about their city, it's very relevant to them. It's recent because it's happening right now. It's different because no other agents are actually doing it right. And it's close in proximity, it is there city. So they're very interested in it. So give local current market updates and make sure you say the name of the city. News pro tip. If you can do it in a specific neighborhood, your elevated authority is going to skyrocket. And the reason being is because it's going to look like you were an expert in that particular neighborhood. So doing local market updates, but even put some fire on that. And what I want you to do is neighborhood market updates. Let me just show you something really, really quickly here. Let me pull this out. Guess what this is. This right here is a coaster. I delivered 6,000 of these coasters and guess what it says on the coaster. Scan this QR code on the 15th of every month to get a local current market update for Deer Ridge and Shadow Lakes. I had 6,000 of these delivered in this cute little package. When they scan this, it tells that it brings them to a 5 funnel. The funnel is all about their specific neighborhood. And on the 15th of every single month, there is a new current local market update for this specific neighborhood. Now, people are excited about this. Think about you. When you see a sign, go in the neighborhood of the city that you live in or on your street. I'm sorry. The first thing that you do is you go, why didn't they list with me? First of all, it's your fault because they forgot. The second thing is, as you go pull the flyer or you go on the MLS because you want to know what the price is because you live in that neighborhood. So do all your neighbors. When a house is listed, they want to know what the price is. When a house sells, they want to know what it's sold for. So give local current market updates. Video number four to attract more sellers. Strategies for sellers to get more money. The first one was how do I improve the value, right? Do things before it actually sells. Well, how can they get more money? Get top dollar and sell their home faster. That's what everybody wants. They want to get more money and they want to sell fast. So what can they do to sell faster for more money? Number one, talk to them about the importance of digital marketing utilizing video and social media. Let them know that that everyone goes online to do their searches and how important it is for a home seller to hire an agent that is an expert in digital marketing and marketing. Remind them, why do people spend $7 million like Google to advertise on the during the big bowl? They do it because they know there's a lot of eyes and attention. So if Google's willing to spend $7 million for 30 seconds, imagine how important it is for a home to get their home in front of as many eyes as possible. You'll be able to get them more money if you can expose their home to the masses, not just the few, both locally and out of the area. So talk about geo targeting, targeting in the area, targeting with outside of the area. Let them know all the different websites that you're able to expose their home to. Kind of give yourself a little short, little mini listing presentation when you're telling them how important marketing is in effect. I'm going to put right now in this video a three minute marketing video. It's actually 15 minutes. I send this video to sellers before I go to their home to list their home, to kind of give them an idea of what it is that I do for them to expose their home. So I'm just going to show you three minutes of it, okay. At the end of this video. At the end of this video. So wait till the end and then you'll have an idea of how I show them how I can expose their home. Now video number five, to get more sellers, our testimonials let them know that you have happy clients and don't just make it all about you. Try to tell a story. Listen, people are scared. I want you to think about what you do when you want to go out to dinner and you're in a different city, you want to go to pizza, let's say you go online and what do you look at, you look to see who has the most amount of stars, who has the most five star reviews. And if there's a pizza joint that has 10 reviews or one that has 50, you go to the one that has 50 reviews and you go to the one that has more five star reviews. So the more testimonials that you can get, put them on your website, put them on your landing pages, run ads with them, put them on your marketing plans, showcase them, put them on social media, do a video with them, have them tell a story with you, showcase testimonials. Those five videos are absolutely going to help you attract more sellers that have to chase them down and beg them for business. And it will work quickly in 2025. So now do me a favor in the comments, tell me what video are you going to do right now? What videos do you want me to make more of? Be sure to like and subscribe, please. It really helps me out. I'm Krista Masher. I've sold over 2,300 homes in my career. Top 1% agent for 19 years. And I'm here to teach you all about digital marketing, social media and video. How to dominate your markets, stand out, stop chasing and start attracting. Be sure to like subscribe and I'll see you next time. Your home deserves it. And your home deserves maximum exposure. We need to expose your home to the thousands, not, not just the few.