Do It Now: The Mindset That Built My Empire, Ep. (955) - F.I.R.E.D UP with Krista Mashore

Summary

F.I.R.E.D UP with Krista Mashore

Episode: Do It Now: The Mindset That Built My Empire (Ep. 955)
Release Date: June 12, 2025

Introduction

In Episode 955 of F.I.R.E.D UP with Krista Mashore, titled "Do It Now: The Mindset That Built My Empire," Krista delves deep into the pivotal mindset shifts that have propelled her entrepreneurial journey and how listeners can adopt similar strategies to achieve Financial Independence and Retire Early (F.I.R.E.D). This episode serves as a motivational blueprint for entrepreneurs and small business professionals striving to distinguish themselves in competitive markets.

The Power of Immediate Action

Krista kicks off the episode by emphasizing the transformative impact of taking immediate action. She states, "The number one mindset that changed absolutely everything for me, and it can for you, too. What that is, is doing it. Now let's get you fired up." [00:00] This sets the tone for a discussion centered around eschewing procrastination and embracing prompt execution of ideas.

Overcoming Delay: The Greatest Barrier to Wealth

Drawing inspiration from W. Clement Stone, Krista identifies delay as the primary obstacle to wealth and abundance. "The number one enemy of wealth and abundance, according to W. Clement Stone, is delay. You've got to take action. Action takers are money makers." [00:49] She underscores that excessive planning and overthinking often lead to paralysis, preventing entrepreneurs from seizing opportunities and fostering growth.

The Trap of Overthinking and Fear of Failure

Krista explores how overanalyzing potential outcomes, especially focusing on negative scenarios, hampers business progress. "They worry about all the what ifs and what if this happens, and they never really think about what if the good thing." [00:49] By fixating on potential failures, entrepreneurs delay initiating projects, thereby stifling innovation and profitability.

Success Through Persistent Action: The Howard Schultz Example

To illustrate the power of perseverance, Krista recounts the story of Howard Schultz and his journey with Starbucks. "Howard Schultz... saw all this potential in Starbucks. So what happened in 1982? He actually started working there... opened up his own company called Granola... Starbucks bought out his company and then made him the CEO of Starbucks." [02:15] This narrative highlights how Schultz's relentless pursuit and willingness to experiment led to substantial success, even in the face of initial rejection.

Rejecting the Fear of Rejection

Krista emphasizes the importance of resilience against rejection. "Successful people... just took action. They didn't wait for everything to be just right, perfectly in place. They just did it." [03:05] She encourages listeners to view rejection not as a verdict on their ideas but as a stepping stone towards refinement and eventual success.

Navigating Advice: Trusting Your Vision

Acknowledging that well-meaning advice can sometimes be limiting, Krista advises entrepreneurs to seek counsel only from those who understand their journey. "Don't take advice from somebody who, number one, doesn't understand where you're at in life and number two, has never done the thing you're trying to do." [05:30] This reinforces the notion that personal vision and informed guidance are crucial for entrepreneurial success.

The Essence of Decision-Making

Krista concludes by highlighting that all significant life changes stem from decisions made in the present. "Everything in your life starts from us making a decision. It's from us making a choice, whether it's a good choice or a bad choice." [06:45] She encourages listeners to embrace the authority of their choices, acknowledging that proactive decision-making is foundational to personal and professional growth.

Key Takeaways

Act Immediately: Delay is the antagonist of success. Prioritize action over perfection.
Embrace Failure: View setbacks as learning opportunities rather than deterrents.
Persevere Despite Rejection: Persistence can turn initial rejections into monumental successes.
Seek Relevant Advice: Rely on guidance from those who have walked a similar path and understand your unique challenges.
Empower Your Decisions: Recognize that every significant change begins with a conscious choice to act.

Conclusion

In "Do It Now: The Mindset That Built My Empire," Krista Mashore delivers a compelling message on the critical role of proactive action in building a successful enterprise. By sharing personal anecdotes and insightful strategies, she provides listeners with actionable advice to overcome procrastination, navigate challenges, and ultimately achieve financial independence. This episode serves as both a motivational speech and a practical guide for entrepreneurs aiming to elevate their businesses to new heights.

For more insights and resources, visit KristaMashore.com/Podcast.

Transcript

A (0:00)

The number one mindset that changed absolutely everything for me, and it can for you, too. What that is, is doing it. Now let's get you fired up.

B (0:10)

Financially independent, retire early. If you're a small business professional or entrepreneur, and you're looking for a way to stand out amongst your competition, then this is the podcast for you. We focus on relevant digital marketing strategies and tools to help you stand out in your industry and become the market leader in your profession. Hey, we don't hold back on this PODC podcast. We say it like it is. And sometimes you may not like what you're hearing, but I guarantee you, you'll know the information given is truly what you need to do to take your business to the next level. So hang tight, because you're about to be fired up with me. Krista Mer.

A (0:49)

The number one enemy of wealth and abundance, according to W. Clement Stone, is delay. You've got to take action. Action takers are money makers. So many people wait, they're getting ready, they're aiming, but they're never firing. And you can literally talk yourself right out of something. And that is something that I see people do all the time, is they overthink things. They. They worry about all the what ifs and what if this happens? And they never really think about what if the good thing. They always think about what if the bad things. And they want everything to be perfect. Like, think about it. If you look at successful people, they're successful not because they have some superpower or they're different than you or they're better than you. It's because they actually just took action. They actually did the thing. They didn't wait for everything to be just right, perfectly in place. They just did it. Successful people typically will make more decisions and do things in their business, in their life, to progress forward at a much quicker rate than people who aren't. And so why this works is because even though the things that they aren't doing is actually always working, but because they've done so many more things, they have a higher likelihood of being successful. Let me give you an example. Howard Schultz, who probably don't know who he was, but back in 1981, he actually walked into a Starbucks. Now, back then, all they had was coffee beans and the machines, that's all that they sold. So he saw all this potential in Starbucks. So what happened in 1982? He actually started working there, and then he would go to Starbucks with his ideas and his inventions, and they basically told him, no, not going to happen. We're not Doing it. So what he did was he said, okay, no problem. He went and left Starbucks, opened up his own company called Granola, and he started implementing and testing all of his different ideas that he had. And guess what? It was an absolute hit. So much so that Starbucks bought out his company and then made him the CEO of Starbucks. Why did this happen? Because he kept on trying and testing. He didn't take no for an answer. He didn't just stop because they said no, no, no. And he didn't just stop with one thing. He kept on trying new things over and over and over again. Whereas most people, when somebody tells them no when or they shoot them down or they have rejection, they just say, ah, guess my idea wasn't very good, maybe I should stop. He didn't do that. I mean, think about Starbucks, people like a billion dollar company, all from being rejected, Starting, not stopping, doing it now, keep on going. So here's the deal. When you know that you've got this idea or this something that can change your life for others, it doesn't matter what other people think. It doesn't matter if they don't understand your vision or believe in your vision. It matters what you do. It matters that you start and you keep going and you never give up and you never stop. And here's something that we need to understand as people is a lot of times the people that love us, right? Our biggest supporters are the people that might tell us not to do something. It's not a good idea and probably not in the cards. And we listen to them because we think and they do, they have our best interest at heart. But obviously it's not always the case that they are right. Don't take advice from somebody who, number one, doesn't understand where you're at in life and number two, has never done the thing you're trying to do. Don't ask advice from somebody who hasn't done what you're trying to do because they will not be able to see where you're at. So bottom line, you've got to start and you've got to start often. And yes, you're going to make mistakes and you're going to fail and things are going to be difficult, but you just have to keep on going. Do it now, do it now, do it now. And so we have to understand that, you know, all the things in our life started from us starting everything starts from us starting all the good things. It starts from us making a decision. It's from us making a choice, whether it's a good choice or a bad choice. Everything in your life where you're at right now. Of course I don't mean things that are horrible that have happened to you that wasn't at the that was at the hand of somebody else. But it starts from a choice or a decision that you made that you moved forward and that is how you ended up, or didn't end up where you're at today from taking action, doing something. I hope this is helpful for you and let me know in the comments what else I can do to support you. Thanks for watching. If you like it, please subscribe and share and I'll see you next time.