Podcast Summary: Engaging Instagram Content Ideas for Real Estate Agents (Ep. 948)

Podcast Information

• Title: F.I.R.E.D UP with Krista Mashore
• Host/Author: Krista Mashore
• Episode: Engaging Instagram Content Ideas for Real Estate Agents, Ep. 948
• Release Date: May 12, 2025

In Episode 948 of F.I.R.E.D UP with Krista Mashore, titled "Engaging Instagram Content Ideas for Real Estate Agents", Krista Mashore delves deep into strategic Instagram content creation tailored specifically for real estate professionals. Aiming to help agents stand out in a competitive market, Krista provides actionable tips and insights to enhance their digital presence and attract more clients.

1. Showcase the Human Side: People Follow People, Not Just Listings

Krista emphasizes the importance of humanizing your Instagram presence. Instead of merely posting property listings, agents should focus on building personal connections with their audience.

• Day in the Life:

  • Overview: Share a comprehensive look into your daily routine as a real estate agent, from morning to night.
  • Quote: “People follow people, not just listings. So, number one, the day in the life of, like, what does your day look like as a real estate agent?” [00:00]

• Talking Head Videos:

  • Overview: Create videos where you speak directly to the camera about current happenings in the real estate market, both locally and nationally.
  • Quote: “You’re just talking to the camera about what's happening within the real estate community, what are things to do in the community, what's happening in the market...” [00:30]

• Behind the Scenes:

  • Overview: Offer glimpses into activities like home inspections and closings. Demonstrate real-time actions, such as preparing a house for an open house.
  • Quote: “Tell why is it important to open the windows, why they should remove the screenshot... you're putting cookies in the oven to make the home smell right.” [01:15]

Why It Works: Building a parasocial relationship with your audience fosters trust. Krista explains, “It’s actually called a parasocial relationship with you. And who do people want to work with? People that they feel like they know and they like and they trust.” [03:00]

2. Educational Content: Seller and Buyer Tips

Providing value through educational content establishes you as an authority in the real estate field.

• Top Reasons Why a Home Sold for Top Dollar:

  • Content Idea: Highlight the key factors that contribute to a property's high selling price.

• Understanding the Closing Process:

  • Content Idea: Break down components like escrow, deposits, contingencies, and inspections.
  • Quote: “Everything about the entire escrow closing process.” [04:45]

• Common Mistakes to Avoid:

  • Content Idea: Outline the biggest errors sellers or buyers make and how to prevent them.
  • Quote: “People are more motivated by negativity than they are positive. Positive things. So tell them what people are doing wrong.” [05:30]

Best Practices:

• Utilize captions since “80% of people are reading while they are watching.” [06:00]
• Incorporate fast cuts and varied camera angles to keep the content engaging.
• Leverage trending audio to increase video reach and relatability.

3. Engaging Listing Videos: Beyond the Basics

Transform standard listing videos into captivating stories that resonate with potential buyers.

• Lifestyle-Oriented Showcases:

  • Content Idea: Instead of just highlighting rooms, depict the lifestyle the home offers—like hosting dinner parties or enjoying Sunday mornings.
  • Quote: “Make it a lifestyle type of listing video. Make somebody really feel like they're actually living in the home.” [07:20]

• Unique Home Features:

  • Content Idea: Showcase secret or unique features that make the property stand out.
  • Quote: “This home has a secret feature you're never going to believe is even here.” [08:00]

• Comparative Value:

  • Content Idea: Highlight what buyers can get within a specific price range in the area.
  • Quote: “Show what you could actually get under that price point.” [09:15]

• Creative Perspectives:

  • Content Idea: Use unconventional viewpoints, such as a pet’s perspective, to add a unique twist.
  • Quote: “Point of view from a baby, the point of view from a dog.” [10:00]

Production Tips:

• Record videos vertically to cater to Instagram’s preferred format.
• Start with a compelling hook to grab attention.
• End with a clear call to action, guiding viewers on the next steps.

4. Client Testimonials: Building Social Proof

Testimonials from satisfied clients serve as powerful endorsements of your services.

• Showcase Client Stories:

  • Content Idea: Highlight moments like handing over keys, family celebrations, or clients moving into their new homes.
  • Quote: “Show the story of a buyer getting into the home, their experience, the feelings that it creates.” [11:45]

• Authentic Testimonials:

  • Content Idea: Feature clients verbally praising your services.
  • Quote: “Everybody say how great you are, the more you are going to sell.” [12:30]

Impact: Social proof significantly boosts trust and credibility. Krista notes, “Everyone’s saying how great you are, the more you are going to sell.” [13:00]

5. Local Expertise: Becoming the Go-To Community Resource

Position yourself as the local expert by sharing comprehensive content about your community.

• Community Highlights:

  • Content Idea: Discuss local attractions, neighborhood differences, price points, and weekend activities.
  • Quote: “Anything and everything about the community. I can literally go on ChatGPT and say hey ChatGPT, tell me 15 things about XYZ neighborhood...” [14:20]

• Collaborations with Local Businesses:

  • Content Idea: Partner with local professionals to create mutually beneficial content.
  • Quote: “When you do video content from other people, then they're going to expose you to their audience and you're also going to expose them to your audience.” [15:00]

Benefits:

• Enhances your visibility and credibility within the community.
• Collaborations act as indirect endorsements, as Krista explains, “It's almost like them saying I trust this person, this person's good.” [16:10]

Conclusion

Krista Mashore wraps up the episode by reinforcing the importance of consistent and strategic content creation on Instagram. She encourages listeners to implement these five content types to establish a strong online presence, build trust, and ultimately attract more clients.

Key Takeaways:

• Humanize Your Brand: Share personal and behind-the-scenes content.
• Educate Your Audience: Provide valuable tips and insights.
• Engage Creatively: Make listing videos immersive and captivating.
• Leverage Testimonials: Use client stories to build trust.
• Show Local Expertise: Become the authoritative voice on community matters.

Final Quote: “Create hyper-specific local content on anything and everything about the community. This is crucial for being the go-to trusted community resource.” [17:00]

For more insights and resources, listeners are encouraged to visit KristaMashore.com/Podcast and consider signing up for her three-day virtual event focusing on market domination strategies.