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What to post on Instagram as a real estate agent or lender to get more clients on this video, I'm going to be covering five tips on exactly what you should post on Instagram. Here's the truth. People follow people, not just listings. So, number one, the day in the life of, like, what does your day look like as a real estate agent? You're going to talk about everything that you do from the time you get up in the morning all the way until the time you go to bed at night. What does it look like to be in real estate? Also a talking head video. What does this mean? This is just you talking to the camera about what's happening within the real estate community, what are things to do in the community, what's happening in the market locally and nationally. You're just talking to the camera. And then lastly is behind the scenes, right? Inspections, closings, that kind of thing. When you walk into a house, you want to just talk to the people on the camera, like, hey, right now I'm getting the home ready for an open house today. I'm making shot opening up all the windows. Show yourself doing it. Tell why is it important to open the windows, why they should remove the screenshot, how you're putting cookies in the oven to make the home smell right? Talk to the camera as you're actually doing what you're doing to prepare a home for sale, to get a home listed on the market, to do an open house and that type of thing. Show as you go. Don't just tell show. Why does this work? Because your brand people are buying you when you do this. People are getting to know you. They're. They're developing a relationship with you. It's actually called a parasocial relationship with you. And who do people want to work with? People that they feel like they know and they like and they trust. And research shows that the more financial uncertainty or the more there is a more invested decision that needs to be made, like selling a house or buying a house, the more trust that is needed. Also, I can guarantee you people are forgetting about you. Has it ever happened where all of a sudden you saw somebody at Costco or at the store, a client that absolutely loved working with you, you did a great job with, and they're like, krista, I bought a house. We're so excited. And you're like, what? Like you loved me, like, how come you didn't use me? They didn't use you because they forgot about you. How many times you've been driving down the street and you saw your neighbor sign in somebody else's yard, somebody else's sign in their yard because they forgot about you. When you produce content consistently about the community, reminding people that you're in real estate, they are reminded and you are not forgotten. Okay, the second type of video, educational type videos, seller tips and buyer tips. These are quick, punchy, short, does not need to be complicated. Here are the top three videos right now that are working the very best on Instagram. Number one is the three reasons why this home sold for top dollar. The second video is everything about the closing process. What's title, what's escrow deposits, contingencies, down payments, why do you need them, what are inspections, how many, what, what type, what, who pays for what. Everything about the entire escrow closing process. The last one is three to five of the biggest mistakes that a seller makes or three to five mistakes that a buyer makes and how to avoid them. People are more motivated by negativity than they are positive. Positive things. So tell them what people are doing wrong. Make sure that use captions they want to be able to read. 80% of people are reading while they are watching. Make sure you have fast cuts going in and out. You're not just sitting here like this the entire time, but you're seeing yourself close, you're seeing yourself far away. Different directions of the camera. And also make sure you have audio trends that are trending on your videos. People like to listen to sound and they like what's trending. Number three, a listing video. But don't just be like, here's my listing. Come and take a look. Make it engaging. Think about like the day in the life, living in the. In the home. What can you do in that home, right? The parties they can have. What's it going to be like on Sunday mornings? Eating breakfast with the family, talk about Christmas show, having parties there. Make it like a lifestyle type of listing video. Make somebody really feel like they're actually living in the home and make them want to live in there based upon the video, not just you showing. This is the living room. This is the kitchen. No show like what you can do in the kitchen, how you can make beautiful memories in there and have great dinner parties and breakfast with the family. Does that make sense? Here are three things that I do have by listings. Number one is this home is a secret feature you're never going to believe is even here. And I showed them something really different and unique about the property. Another great one is this is everything you can get under $1 million or under a certain price point. So if you've got a very highly desirable price point in your area, show what you could actually get under that price point. Those things go like crazy. They also are great to create video ads with those on Facebook. Another one for listing is like the point of view from a baby, the point of view from a dog. Like why would a dog want to live in this house, right? It's all he's got. Great things to sniff where there's a great walking parks and trails. Do the point of view from not somebody other than just a human and make it more interesting. And remember, when you're recording your videos, make sure they're vertical. Give them a hook first. Hook them in, Give them a reason to want to watch more. Then give them the information and also a call to action at the end. What do you want them to do next? And number four, client testimonials. Nobody can tell your story about how great you are than a happy seller or a happy buyer. So you're going to want to show you giving them their gift, them getting the keys to their home, them like hugging as a family, them drop, you know, walking with their family in their neighborhood. Show the story of the seller selling the home, where they were and where they're going. Show the story of a buyer getting into the home, their experience, the feelings that it creates. Get more creative. Have them also give you testimonials. Show screenshots of testimonials. Show people not just tell, hey, I'm so great. You want to have other people say that you're so great. And here's the thing, everybody so social proof is trust. The more people are saying how great you are, the more you are going to sell. And number five, probably the most powerful is local expert community content. You want to be talking about what there is to do in the area, why somebody would want to live there, what makes one neighborhood different from the other? What's the price points in a specific neighborhood? What's going on on the weekends? What are fun things that people can do. Anytime somebody thinks about your community or real estate, they should be thinking about you because you are educating them about what is going on. Think about this, when you want to go out and you want to eat pizza, where do you go? You go online, you look online. People are going online to do research when they are thinking about buying and selling. And your objection, your goal as a real estate agent or as a lender is to be showing up before people are even ready to take action. They're even thinking about buying and selling because you are the go to trusted community resource anything and everything about specific neighborhoods and about that city. So create hyper specific local content on anything and everything about the community. I can literally go on ChatGPT and say hey ChatGPT, tell me 15 things about XYZ neighborhood and it will give you 500 things. The topics are endless. And pro tip. Make sure you're collaborating with other local professionals and local businesses. And here's why. When you do video content from other people, then they're going to expose you to their audience and you're also going to expose them to your audience. You're getting Double Whammo, double double views, Double exposure, organic. And also did you know that when somebody does a collaboration video with you, it's almost like them saying I trust this person, this person's good. So it's almost like they're referring you and vouching for you and validating that you are a good real estate agent or lender. All right, so those are the five things that you need to be doing every single time you think about creating videos on Instagram. I'm Krista Mesher. Why should you listen to me? Life sold over 2,300 films and in fact you've liked one of my books, Top Rooster Secrets or Solid Her Homes. You can get them in the show notes. We also have a three day event. We go over all of this very, very in great, great detail every single month. So feel free to sign up for that. And hey, be sure to watch the next video because we're going to be going over more great content of what you can do as a real estate agent or lender to stand out, take over more market share, get more listings and win before you arrive. I'm Krista Mesher. I'll see you next time. Thanks for watching. Be sure to subscribe like hey there. If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the go to obvious choice. Sign up for my virtual event. Just go to kristamayshore.com forward/lessless listings. Do me a favor. This is a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to Kristen mayshore.com forward/lesslesslistings and I will see you there.