Podcast Summary: F.I.R.E.D UP with Krista Mashore

Episode: Give me 24 MINUTES and I will turn you into a Top Producer! (Ep. 968)
Date: October 17, 2025
Host: Krista Mashore

Main Theme & Purpose

This high-energy episode sees Krista Mashore coaching real estate entrepreneurs and agents on how to leverage digital marketing strategies—particularly video content and targeted ads—to become the go-to authority in their markets. She shares her proven “winning before you arrive” system, focusing on practical steps to gain visibility, build trust, and dominate professionally, regardless of market conditions. Krista emphasizes that taking control of exposure is the key to financial independence and consistent income, and offers actionable tactics accessible to anyone, even on a tight budget.

Key Discussion Points & Insights

1. The Power of High Energy

• Krista opens by connecting high energy to high income, encouraging listeners to embrace positivity and ambition to drive results.

  “High energy equals high income.” (00:01)

2. Becoming the Notable Expert in Your Market

• Krista encourages agents to assess their own visibility in their community, challenging listeners to become the person who immediately comes to mind when someone mentions their industry.
• Key Point: Most agents are "invisible" even if they create content, because no one is seeing it.

3. $5/Day Exposure System

• Krista details an affordable, scalable strategy for agents to dominate their market:
  • Skip daily luxuries like coffee or wine and invest that $5 in Facebook ads to boost video content.
  • Aim for hundreds of hours of watch time so that prospects know your name before they need your services.
  • “For $5 a day, you’re going to skip the Starbucks … and you are going to put that money towards exposure. Because guess what? Attention is currency.” (05:19)

4. Winning Before You Arrive: Her Story & Motivation

• Krista candidly shares her personal story of overcoming a traumatic upbringing, time spent in juvenile hall and foster care, and adversity—including divorce and financial hardship.
• These experiences fueled her drive to succeed in real estate and help others.

  “When we see people that we think are successful, we just assume that they’ve always had it easy. … When I was growing up, my mother was very physically abusive … Severe enough that the courts took me away from my family.” (07:40) "My why was to keep my daughter safe in that house. And that is what drove me to sell 69 homes my first year in real estate. Yeah. And I just kept going up from there." (11:23)

5. Tactical Blueprint: Dominate with Digital Marketing

• Video is King:
  • “Number one step … is attract leads with video.” (15:09)
  • Overcome fears of appearance, age, or tech skills—everyone can do this.
• Paid Content Distribution:
  • “Less than 3% of organic traffic is ever even seen. So what do you do? You pay to play.” (14:28)
  • Start with $5/day ads to accumulate watch hours and name recognition.
• Retargeting:
  • Use retargeting ads to put content in front of prospects repeatedly—mirroring the way online shopping retargets consumers.
• Authority Funnel & Pre-Listing Boxes:
  • Sends prospects an information box and links to a personalized authority funnel with guides, books, and marketing materials—before appointments.
  • “None of your competitors are doing that. … They say Krista, you’re the only person that did that … imagine what’s going to happen after.” (16:49)
• Nurturing Before Opt-In:
  • Don’t ask for contact info up front; first, earn the right to ask by providing value and education.

6. Leveraging Technology & AI

• Krista notes the impact of AI on consumer behavior and the ability to create systems and funnels much faster, keeping agents ahead of the curve.

  “The consumer has changed because of artificial intelligence. … We have to change, too.” (19:52)

7. Step-by-Step Summary of Krista’s System

1. Record educational, community-focused videos.
2. Run Facebook ads with $5/day budget.
3. Retarget further relevant videos to those who engage.
4. Drive viewers to an “authority funnel” full of resources—no opt-in required initially.
5. Provide a tangible, personalized package before listing appointments.
6. Nurture contacts with testimonials, ongoing value, and digital follow-up.
7. Use data (view and engagement stats) to demonstrate value and authority on appointments.

8. Application to Targeted Strategies

• Adjust and personalize outreach, resources, and pre-listing boxes for expired listings, FSBOs, or luxury properties.

  “Research shows that the more something speaks directly to you, the more likely you will convert.” (23:02)

9. Ongoing Learning & Resources

• Krista gifts attendees a free copy of her latest book, featuring stories and tactics from top agents.
• Offers a virtual event for deeper learning and market domination strategies.

Notable Quotes & Memorable Moments

• On overcoming adversity:

  “You can take the girl out of the ghetto, but you can’t take the ghetto out of the girl.” (09:53)

• On what drives her:

  “My why was to keep my daughter safe in that house.” (11:27)

• On marketing investment:

  “Attention is currency.” (05:36)

• On winning before appointments:

  “You position yourself as the go to authority, and you make it impossible for anyone not to know you.” (21:52)

• On adapting to change:

  “The consumer has changed because of artificial intelligence. … We have to change, too.” (19:52)

Key Timestamps

• 00:01–02:00 | Introduction, the panel hypes Krista’s background and approach.
• 03:25–07:00 | The importance of visibility and becoming the go-to market authority.
• 07:00–12:00 | Krista’s personal story of adversity, resilience, and what fuels her ambition.
• 12:00–15:00 | The $5/day exposure plan; building reputation and trust before need arises.
• 15:00–19:00 | Replace fear with action: Video, paid content, retargeting, authority boxes/funnels.
• 19:00–22:20 | Funnel strategy, adapting to AI-driven changes, nurture before the ask.
• 22:23–24:00 | Tactical personalization (expireds, luxury listings), Krista’s latest book, offers for additional resources.

Takeaways for Entrepreneurs & Agents

• Be proactive, not reactive: Don’t wait for referrals or market upturns—create your own demand.
• Visibility matters most: Repetition + value = market authority.
• Leverage affordable digital tools: You don’t need a huge budget—start with small, consistent ad spend.
• Personalization converts: Tailor your outreach and resources for each segment you target.
• Continued learning: Accept technology shifts, invest in skill development, and keep refining your system.

Resources Mentioned

• Krista’s Free Book & Virtual Event: kristamashore.com/lesslesslistings
• Krista Mashore’s Authority Funnels & Courses: Find resources via her main site.

Krista Mashore delivers both inspiration and a highly actionable blueprint. For real estate agents or entrepreneurs struggling to break through their market’s noise, this episode is a practical, honest, and energetic guide to rapid professional elevation.