F.I.R.E.D Up with Krista Mashore – Episode 919: How These Agents Became Top Producers in 2025
In Episode 919 of F.I.R.E.D Up with Krista Mashore, host Krista Mashore delves into the strategies and mindsets that propelled a group of real estate agents to unprecedented success in 2024, turning challenges such as low inventory, legal hurdles, and fluctuating interest rates into opportunities for growth. This comprehensive discussion features insights from top producers across various markets, highlighting their unique approaches to dominate their respective industries. Below is a detailed summary capturing the essence of their conversations.
Introduction
Krista Mashore sets the stage by expressing her enthusiasm for the episode, emphasizing the focus on actionable strategies that helped agents thrive in a tumultuous real estate landscape. She introduces the featured agents, all of whom have personally been coached by her, and highlights their impressive accomplishments.
Krista Mashore [00:11]: "This podcast is all about what to do in 2025 and how these agents from different markets across the country were able to make 2024 one of their greatest years."
Agent Success Stories
Haley Jones – Knoxville, Tennessee
Haley Jones transitioned from a high school math teacher to a successful real estate agent in 2020. Under Krista's mentorship, her transaction volume surged from 8 to 33 in the first year, continuing to grow annually. Haley attributes her success to leveraging social media platforms like YouTube and maintaining unwavering consistency.
Haley Jones [02:20]: "A huge part of what I do is my social media, YouTube etc., so that's my little spiel."
Hope George – Richmond, Virginia
Licensed since 2017 and now a broker running her own firm, Hope George saw her transaction volume double from 23 in 2023 to 42 in 2024. Her methodical implementation of Krista's strategies, particularly the Measure Method, and her dedication to systems and processes have been pivotal.
Hope George [03:52]: "I am an insane implementer. If it's in Krista's program, I figure out a way to make it happen."
Alicia Collins – Casper, Wyoming
With over 20 years in the business and seven years in Krista's program, Alicia Collins has expanded her team and significantly increased her transaction volume, reaching close to 300 homes annually. Her prowess in video content has even landed her brand deals as an influencer.
Alicia Collins [05:29]: "I've blown up. Right around 100 homes a year when I first met her and now closer to 300."
Joe Seaman – Augusta, Georgia & Aiken, South Carolina
Joe Seaman, licensed since 2018, transformed from managing his family’s businesses to real estate, where he closed over 100 transactions in 2024. His emphasis on system implementation and personal touch, such as the CMA drop-off, has resulted in an impeccable listing record.
Joe Seaman [09:49]: "If I can do it, anyone in the real estate industry can do it."
Sabrina Shaw – Tulsa, Oklahoma
Former high school principal Sabrina Shaw made a successful leap into real estate six years ago. By focusing on video marketing and social media, she achieved top rankings in her market, consistently increasing her income and helping others grow their businesses.
Sabrina Shaw [12:18]: "I make more than I ever thought I would. You've given us the tools."
Shanara Carter – Chicago, Illinois & Indiana
Shanara Carter, licensed since 2018, left a nursing career to pursue real estate full-time. Utilizing comprehensive assets and consistent video content, she significantly scaled her business, culminating in her best year with a record-breaking deal of $1.675 million.
Shanara Carter [14:35]: "Video, video, video brings your sphere. Then take it and use those resources to really scale."
Listing Strategies
The agents discuss their multifaceted approaches to securing listings, emphasizing preparation and proactive engagement.
Preparation and Assets
Shanara Carter highlights the importance of preparing all marketing assets early, including listing presentations, buyer’s and seller’s guides, and consistent video content.
Shanara Carter [14:35]: "I got all of my assets ready... Then I focused on video, consistent video, community video..."
Video Marketing and Social Media
Alicia Collins and Haley Jones underscore the critical role of video content in building trust and authority with potential clients. Alicia emphasizes explaining every aspect of the listing agreement through videos, ensuring clients are well-informed and confident in her expertise.
Alicia Collins [17:22]: "I talk about negotiation... I talk about what we are going to do if the price that I tell you is not the price it sells at."
Confidence and Authority
Haley Jones attributes her success in obtaining listings to the confidence gained through Krista's program, allowing her to assert authority during appointments.
Haley Jones [24:06]: "It was just a lack of confidence, but just studying my market... I walk through and it's like, okay, this is where we need to list."
Investment in Marketing
The discussion shifts to the investment necessary for effective marketing, particularly in digital advertising.
Starting Small and Scaling Up
Agents like Joe Seaman and Sabrina Shaw advocate for starting with minimal ad budgets and incrementally increasing based on results. Joe began with as low as $5 a day on Facebook ads, which scaled up as his business grew.
Joe Seaman [42:19]: "I started off low with $5 a day running ads on social media... You have to run your real estate business as a business."
Return on Investment
Sabrina Shaw shares impressive ROI figures, turning $50 investments into substantial daily earnings and highlighting the long-term benefits of consistent ad spending.
Sabrina Shaw [46:01]: "I would spend $50 to make $6,000 any day. Of course, you're going to be spending more than that when you do ads."
Referrals and Community Building
Referrals play a significant role in the agents' success, stemming from their robust marketing and consistent engagement with clients.
Building Trust Through Video
Alicia Collins recounts how her video content led to referrals from past connections who recall her expertise and trust her judgment.
Alicia Collins [33:09]: "She referred me, probably, eight or ten clients in seven years."
Personal Touch and Client Events
Joe Seaman discusses unique strategies like pie giveaways and large client events that foster strong relationships and continuous referrals.
Joe Seaman [37:08]: "We passed out over 270 pies... We're big on reach out and sending nice gifts."
Support and Camaraderie in the Coaching Program
The agents highlight the invaluable support system within Krista's coaching program, emphasizing shared knowledge and mutual assistance.
Sabrina Shaw [48:29]: "When you're in your local market, not everyone you know is like that is that ambitious. So getting to be around like minded people is amazing."
Joe Seaman [49:48]: "We are not in the same brokerage or in the same areas, but they are so willing to just share everything."
Rapid-Fire Advice for Listeners
In a rapid-fire segment, agents share their top tips for immediate success:
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Alicia Collins [52:41]: "Make the video once a day. Think about something that's happened in your real estate business and tell a story."
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Haley Jones [53:33]: "Get out of your own way, schedule your day. Do the things you least like at the highest level possible."
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Shanara Carter [54:10]: "Make a commitment to completing your marketing assets. Use office hours and staff support to overcome obstacles."
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Sabrina Shaw [55:33]: "Start making video. Be consistent. Treat it like a business."
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Joe Seaman [55:51]: "Fall in love with the boring. Create a morning routine and stick with it consistently."
Favorite Funnels
The agents discuss their preferred sales funnels, demonstrating diverse yet effective pathways to client engagement and conversion.
CMA Funnel
Alicia Collins loves the CMA funnel for its effectiveness in capturing leads and nurturing them through retargeted video ads.
Alicia Collins [57:15]: "I’m retargeting from seller videos that I'm making. We change them every month."
Neighborhood and Community Funnels
Shanara Carter emphasizes neighborhood-specific funnels that showcase local expertise, utilizing drone shots and market updates to position herself as a community authority.
Shanara Carter [59:52]: "My favorite is the neighborhood funnel. I run ads to it on Facebook, then use it as a pre-listing piece."
Home Valuation Funnel
Joe Seaman highlights the home valuation funnel, which integrates QR codes and comprehensive CMA boxes to ensure clients see him as the superior choice.
Joe Seaman [62:21]: "The home valuation funnel is by far my favorite. I have not lost not one listing since I joined your program."
Conclusion
Krista Mashore wraps up the episode by reaffirming the power of actionable strategies, consistent marketing, and a supportive community in achieving real estate success. She encourages listeners to implement the shared strategies and take advantage of the resources available through her coaching programs.
Krista Mashore [65:30]: "This is telling you exactly what you need to do right now in real estate. What is working, what has helped them and it can help you too. Thank you so much. I'll see you next time."
Key Takeaways
- Consistent Video Marketing: Leveraging platforms like YouTube and Facebook to build trust and authority.
- Comprehensive Preparation: Developing robust marketing assets before meeting clients.
- Start Small with Ads: Begin with minimal ad spending and scale based on ROI.
- Leverage Referrals: Build strong client relationships to generate continuous referrals.
- Utilize Support Systems: Engage with coaching communities for shared knowledge and mutual growth.
- Implement Effective Funnels: Use tailored sales funnels to capture and nurture leads efficiently.
- Maintain a Strong Routine: Establish and adhere to consistent daily routines for sustained success.
By adopting these strategies, real estate agents can navigate market challenges, enhance their visibility, and achieve remarkable growth in their careers.