F.I.R.E.D Up with Krista Mashore – Episode 927 Summary
Title: How This Agent Had Her BEST Year Ever in 2024 (Despite a Tough Market!)
Host: Krista Mashore
Guest: Jessica Holz
Release Date: February 23, 2025
Introduction to the Episode and Guest
In Episode 927 of F.I.R.E.D Up with Krista Mashore, host Krista Mashore welcomes Jessica Holz, a top-performing real estate agent who achieved her best year ever in 2024 despite navigating one of the most challenging markets in recent history. Jessica shares her journey, strategies, and insights that propelled her success, offering invaluable lessons for entrepreneurs and real estate professionals alike.
Jessica's Journey in Real Estate
Jessica Holz, at 31 years old, has been immersed in the real estate industry for nine years. Starting her career as a transaction coordinator, she spent her initial two years gaining foundational knowledge by guiding clients from contract to close. This experience provided her with a deep understanding of the real estate process, which later became instrumental in her transition to a commissioned agent.
Quote:
“I've been in the industry for nine years. This, actually, this January, I hit my nine-year mark.” (01:01)
Overcoming Challenges in a Tough Market
Transitioning from a transaction coordinator to a solo agent was a leap of faith for Jessica. She faced skepticism due to her young age, with some clients doubting her experience based solely on her appearance.
Quote:
"People still say I look young, but once I really got my experience being a transaction coordinator, I knew how the process worked. So it really came down to confidence." (02:19)
Jessica overcame these challenges by building confidence and demonstrating her expertise, proving that age was not a barrier to providing exceptional service.
Key Strategies for Success
1. Mindset and Anchors
Jessica emphasizes the importance of a strong mindset and the use of "anchors" to maintain focus and consistency. Anchors include daily routines and practices that keep her grounded and productive.
Quote:
"A lot of it is mindset. First and foremost, mindset consistency is key." (03:20)
2. Time Blocking and Daily Planning
A significant portion of Jessica's success is attributed to meticulous time blocking and planning. She utilizes both pen-and-paper and digital planners to organize her day, ensuring that she remains focused on high-priority tasks.
Quote:
"I time block on pen to paper and digital to keep me focused." (04:03)
3. "Skin in the Game" Coaching Program
Jessica has been part of Krista Mashore's "Skin in the Game" coaching program for four years. This program has been a transformative experience, offering daily accountability and support through morning calls where members share their professional and personal commitments.
Quote:
"Skin in the game is where we show up Monday through Friday for 15 minutes and we state what our two commitments are." (05:22)
4. Time Management: Pomodoro Technique
To combat distractions and enhance productivity, Jessica employs the Pomodoro Technique—working in focused 25-minute intervals followed by short breaks. This method has allowed her to manage interruptions effectively without derailing her workflow.
Quote:
"Using my Pomodoro helped me significantly because Pomodoro is being very intentional with your time and time blocking." (08:47)
5. Lead Generation through Content Creation
Jessica generates leads by consistently creating and sharing valuable content on social media. Her approach includes storytelling and behind-the-scenes insights, making her content relatable and engaging for her target audience.
Quote:
"I am generating my leads by doing videos consistently. I do storytelling, and there's always a Beginning, middle, and end." (12:42)
6. Digital Marketing and Ads
Beyond organic content, Jessica invests in running ads and retargeting to ensure her visibility within the community. She highlights the importance of attraction-based marketing, serving rather than selling, to build trust and authority in her market.
Quote:
"Running ads and being a digital marketing specialist than sitting in an open house for two hours." (16:35)
The Importance of Consistency and Reiteration
Jessica discusses the necessity of reiterating her message and services to different segments of her audience. By consistently addressing various pain points and reframing her content, she ensures that her message resonates with a diverse clientele.
Quote:
"You reframe it, you put a different spin on it and you talk to different pain points." (15:28)
The Impact of Coaching and Continuous Learning
Being part of Krista's coaching program for four years has been pivotal for Jessica. She credits the program for offering ongoing support, resources, and a blueprint for both her personal and professional growth.
Quote:
"It's a blueprint for life and it has not only changed my business, but it's changed my life both personally and professionally." (18:01)
Jessica's Advice to the Listeners
Jessica imparts two key pieces of advice to her listeners:
-
Give Yourself Grace: Acknowledge and appreciate the overwhelm that comes with growth, both in life and business.
Quote:
"Give yourself grace because the overwhelm is real. But you need to appreciate the overwhelm both in life and in business because it means you're growing." (20:10) -
Be a Producer, Not a Consumer: Focus on creating valuable content and being intentional with your time rather than getting lost in the endless consumption of social media.
Quote:
"Focus on being a producer and not a consumer. Be intentional with your time and focus on the first step in front of you, not the entire staircase." (20:41)
Conclusion
Jessica Holz's remarkable achievement of making $90,000 in a challenging market underscores the effectiveness of her disciplined approach and strategic planning. Her commitment to mindset, consistent content creation, and leveraging digital marketing tools serves as a powerful blueprint for other entrepreneurs aiming to elevate their businesses. Krista Mashore and Jessica wrap up the episode by encouraging listeners to take actionable steps towards their own success, emphasizing the importance of continuous learning and intentional effort.
For those interested in learning more about Jessica’s strategies or joining Krista Mashore’s transformative coaching programs, visit KristaMashore.com/Podcast for additional resources and upcoming events.
Notable Quotes with Timestamps:
- “I've been in the industry for nine years. This, actually, this January, I hit my nine-year mark.” (01:01)
- “People still say I look young, but once I really got my experience being a transaction coordinator, I knew how the process worked. So it really came down to confidence." (02:19)
- “A lot of it is mindset. First and foremost, mindset consistency is key.” (03:20)
- “Skin in the game is where we show up Monday through Friday for 15 minutes and we state what our two commitments are.” (05:22)
- “Using my Pomodoro helped me significantly because Pomodoro is being very intentional with your time and time blocking.” (08:47)
- “I am generating my leads by doing videos consistently. I do storytelling, and there's always a Beginning, middle, and end.” (12:42)
- “Running ads and being a digital marketing specialist than sitting in an open house for two hours.” (16:35)
- "You reframe it, you put a different spin on it and you talk to different pain points." (15:28)
- "It's a blueprint for life and it has not only changed my business, but it's changed my life both personally and professionally." (18:01)
- "Give yourself grace because the overwhelm is real. But you need to appreciate the overwhelm both in life and in business because it means you're growing." (20:10)
- "Focus on being a producer and not a consumer. Be intentional with your time and focus on the first step in front of you, not the entire staircase." (20:41)
This comprehensive summary encapsulates the essence of Episode 927 of F.I.R.E.D Up with Krista Mashore, highlighting Jessica Holz's strategies for achieving exceptional success in a competitive and challenging real estate market.