Podcast Summary: How This Realtor Sold 41 Listings in the Toughest Year! (Ep. 934)

Podcast Information

• Title: F.I.R.E.D UP with Krista Mashore
• Host/Author: Krista Mashore
• Episode Title: How This Realtor Sold 41 Listings in the Toughest Year!
• Release Date: March 20, 2025

In Episode 934 of F.I.R.E.D Up with Krista Mashore, host Krista Mashore sits down with Haley Jones from Knoxville Dynasty. Haley shares her remarkable journey from being a high school math teacher to becoming a top-performing realtor who sold 41 listings in one of the most challenging real estate markets of 2024. This detailed discussion offers invaluable insights into effective digital marketing strategies, community engagement, and personal growth within the real estate industry.

Guest Introduction: Haley Jones

Haley's Transition to Real Estate Haley Jones began her real estate career in March 2020 while working as a high school math teacher. Initially hesitant due to fears of being perceived negatively, she was encouraged by her husband to pursue her real estate license. Despite the abrupt end to her teaching career due to the COVID-19 pandemic, Haley embraced her new path with determination.

[00:00] A: "I obviously changed the trajectory of my real estate career as I know it, because I didn't know what I was doing."

Overcoming Early Challenges

Initial Struggles and Learning Curve Haley candidly discusses her early days in real estate, highlighting ineffective strategies like sending massive quantities of flyers without a targeted approach. Her breakthrough came after attending a real estate conference in Washington D.C., where Krista Mashore was a speaker, inspiring her to refine her methods.

[00:25] B: "Haley, how are you?"

[03:44] A: "My first year, I had eight transactions, and then I had 33, and it jumped to 44."

Strategic Marketing: Leveraging Digital Tools

Effective Use of Facebook and Instagram Ads Haley attributes much of her success to her aggressive and strategic use of Reach ads on platforms like Facebook and Instagram. By consistently running targeted ads and retargeting potential clients, she ensured her visibility remained high within her market.

[04:59] A: "Step one is like a crap ton of Reach ads. My ads are everywhere."

Content Replication and Personalization Initially, Haley used Krista’s marketing plans verbatim, including seller tips, buyer tips, and market updates. Over time, she personalized her content, creating professionally edited reels and incorporating her unique personality to engage her audience more effectively.

[06:28] B: "What type of video were you running?"
[07:46] A: "I do more professional, professionally edited reel that's like my front facing. And then target them with personality-driven content."

Community Engagement and Networking

Building Local Partnerships Haley emphasizes the importance of community involvement. She hosts local business interviews on her YouTube channel and podcast, fostering relationships with other professionals and increasing her network's reach. This strategy not only provides value to her audience but also positions her as a community leader.

[15:47] A: "I started interviewing local businesses, which has been great for networking and partnerships."

Supporting Local Initiatives Haley supports local businesses and teachers by sending gifts, sponsoring events, and maintaining strong connections within her community. This approach has cultivated a loyal client base and enhanced her reputation as a trusted realtor.

[13:04] A: "At least once a year I do some sort of like gift that I do for teachers."

Content Creation: Consistency and Relevance

Diverse and Engaging Content Haley highlights the significance of producing consistent and varied content tailored to her audience’s interests. She leverages tools like Google Trends to address the most relevant topics in her area, ensuring her content remains fresh and engaging.

[19:12] A: "The bottom line is that like, you just have to be consistent... it might suck. It doesn't matter because you're going to put out so much content."

Educational and Entertaining Mix Combining educational content with personal anecdotes and entertaining segments, Haley keeps her audience engaged. She shares insights from her personal experiences, such as wrestling training, to add a unique dimension to her real estate content.

[20:38] B: "Google Trends and what are people talking about in Knoxville? That's a great one."

Client Retention and Sphere of Influence

Personalized Communication Haley maintains strong relationships with past clients through personalized newsletters, monthly calendars featuring client quotes, and other thoughtful gestures. These efforts ensure continuous engagement and foster a sense of community and appreciation among her clients.

[25:32] A: "I sent out three newsletters a month... it's very personal and fun mail."

Leveraging Personal Networks By tapping into her extensive network of former students and colleagues, Haley secures referrals and repeat business. She highlights success stories, like her first student becoming a client, to illustrate the power of maintaining strong personal connections.

[14:36] A: "My first ever student is now working with me... somebody I taught like 10 years ago."

Advice for Real Estate Professionals

Consistency is Key Haley underscores the importance of consistent content creation and marketing efforts. She advises new agents to prioritize regular engagement over perfection, emphasizing that frequent, genuine interactions build lasting relationships with clients.

[19:12] A: "You just have to be consistent... put it out."

Stay Calm Under Pressure In the high-stress world of real estate, Haley recommends taking a moment to respond thoughtfully rather than reacting impulsively. This approach helps in managing client relationships and ensures more effective problem-solving.

[29:01] A: "No matter whatever fire is happening, just take a minute... take it one step at a time."

Embrace Community and Authenticity Haley encourages agents to immerse themselves in their local communities and present an authentic, relatable persona. Building a strong local presence through genuine interactions and community support can differentiate agents in a crowded market.

[22:34] B: "People are obsessed with real estate because it's local, it's close in proximity to them... being different are huge."

Conclusion: Key Takeaways

Haley Jones's success story is a testament to the power of strategic digital marketing, consistent content creation, and deep community engagement. Her journey from a novice realtor to a top performer in a challenging market highlights essential strategies for real estate professionals aiming to excel in their careers.

Notable Quotes:

• Haley Jones: "You just need to be consistent and put it out." [19:12]
• Krista Mashore: "That's the secret sauce. So now to your wrestling." [07:46]
• Haley Jones: "Take it one step at a time." [29:01]

For more insights and strategies to elevate your real estate business, visit KristaMashore.com/Podcast for free downloads and resources.