← F.I.R.E.D UP with Krista Mashore
F.I.R.E.D UP with Krista Mashore
How This Realtor Sold 41 Listings in the Toughest Year!, Ep. (934)
00:32:12
The ONE Marketing Strategy That Changed Her Life In this episode, I sat down with Haley Jones, a former high school math teacher who has completely transformed her life and real estate business. Haley went from zero experience to closing 54 homes in...
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- [00:00]
A
And I heard her speaking. I could not sleep that night. I was like, I have to work with this lady. Like, she can help me. I mean, I obviously changed the trajectory of my real estate career as. As I know it, because I didn't know what I was doing. You know what I'm saying? Because the whole method when I first started was like, just send 100 flyers every week. And, well, it was like, 100 flyers this week, and the next week do 200, and the next week do 300. Like, dumb, dumb.
- [00:26]
B
Hey, everyone, are you ready to be fired up? Because I have got Haley Jones, and she is from Knoxville Dynasty, and she is knocking it out of the park. She hasn't been in the business that long, but she has coming in like crazy, so you're gonna be learning exactly what she's doing. To have sold 41 transactions in 2024, one of our hardest markets. And not to mention, her price point went up around 70, 80,000. So, Haley, how are you?
- [00:52]
A
I'm doing great. I'm excited to talk to you.
- [00:56]
B
Okay, so tell everyone where you're from, because I always want tell people if you're looking for an agent in where Haley's at, she's who you want to bring them to, because she takes excellent.
- [01:05]
A
Care of her students, of her clients, of my people. I'm in Knoxville, Tennessee, which is in East Tennessee, so next to the Smoky Mountains, so cover Knoxville, Sevierville, if you're familiar with that, all the mountain areas. And we have, you know, many people relocating. So I deal with a ton of clients that are relocating, so send them my way. Would love to help them help your people.
- [01:29]
B
Oh, so good. So tell us a little bit about your backstory. So first of all, how long you been in the business? What did you do before? Tell us about your journey from beginning to end, and we're going to get into the details of exactly what you did to do so well in 2024, when, you know, the stat just came out From Inman that 77% of agents, I believe, did not sell even one home. So tell us. Tell us your journey and where you're at now.
- [01:51]
A
Yeah, so I got my real estate license in 2020. At the time, I was a high school math teacher. I had done a bunch of stuff in education and thought I wanted to be a superintendent, and then realized, like, that wasn't my path. And so I thought about real estate for a long time, and I was, like, afraid that if I did that, people would think I was a used car sales lady. So. So I was like, no. And my husband was like, just get your license and just try it. So I got my license. It was March. We went for spring break, and I told my principal, like, I'm not coming back next year. And this is before, like, I even. I didn't even think Covid was real. Like, I didn't. I was like, that's fake news.
- [02:30]
B
You. You got in right around co. Yeah, like we.
- [02:33]
A
Yeah, we went. We left for spring break. The day before spring break, I told my principal, like, I won't be back next year. You know, I appreciate the opportunity because I didn't want to be like a last minute, higher kind of person because I taught math and there's very few people that do that. So I felt like I needed to say this. Well, it never crossed my mind that I would never even step foot in that classroom with those kids again, which is kind of sad. But so I told him we had spring break and then we never came back to school. Everything went online. And so that was a very abrupt ending. Abrupt ending to my teaching career. But so, yeah, essentially Since March of 2020, I've been full time doing this. And then I didn't really know. Obviously. I had no idea what I was doing when I first started. I was so afraid that, like, I was going to mess people's, like, whole lives up because, like, I'm a competent person. But obviously, like, you've never written a contract before. Like, every. People are very peop. And everybody has a problem. So, like, I didn't know any of those. And then actually in October, I went to dc, which, like, the world was shut down, but I went to D.C. to this, like, real estate conference. A different coach person. And you, Krista was speaking there.
- [03:45]
B
So talk to us about. Because your first year kind of tells. So you've been in it for four years. So year one, how many did you do? Year two, where are you at now? Know you. You. You, like, made a huge. You came in blaze, you know.
- [03:59]
A
Yeah. So my first year, I had eight transactions, and then I had 33, and then it jumped to 44. And then like over the course of like a cat period, 55. But so part of that's like last year, I had 41 last year. So if I look at like my cap versus your year. But anyway, so great growth. And then of course last year, you know, it wasn't as high. But you know, when you told me that stat about 77 didn't sell anything, I was like, oh, my gosh. Like, so that.
- [04:28]
B
But I Mean, you know, to sell 41 homes and kind of talk about your journey as far as buyers to sellers.
- [04:34]
A
Yeah.
- [04:34]
B
Your price point is increased.
- [04:36]
A
Yeah.
- [04:37]
B
Which homes didn't really appreciate that much. That's. That's awesome. Never. I was telling you before the call, we appreciate. Be, be, be happy. Celebrate your success. That's amazing. Right? And what are you doing? Like, talk about how you feel. Like, what did you do to get there? There's people now listening, whether they're top producers or new agents that are struggling. How have. What was your journey? How did you get to where you're right now? What do you. What. What. What were you doing? What are you doing?
- [04:59]
A
Right, so step one is like a crap ton of Reach ads. Like, I mean, I have plastered myself all over Facebook, Instagram. Like, my ads are everywhere. And so whenever I first started, I was like, okay, I just have to just run ads. And I mean, I was like, four weeks into your program or not even. I wasn't even that far. And I was like, I'm running these Reach ads. And so, like, threw everything into it because I was like, people need to know. Like, I need them to call me. And so that's first of all, I mean, huge doing Reach ad.
- [05:35]
B
So in other words, she's utilizing the ads manager. On Facebook, we teach our students how to run local targeted ads. So you. And it's using the reach objective so people actually see you. So she invested in paying to market herself to get exposure. So what kind of ads were you running when you were doing that? Like, what, video content?
- [05:56]
A
Yeah, so when I first started, all I was doing. Not that all. I don't mean to say it that way, but, like, I was running Krista's, like, your marketing plans. So, like, those videos. And I just did verbatim, like, and I did that for six months, like.
- [06:11]
B
Verbatim, which means, like, she would. She would have a script. She would do a seller tip or a buyer tip or a market update or even a community video. And then she would create a video and then make sure it actually got seen by running an ad behind the video. Okay, so give them some examples, because I want to be able to help them know what they can do.
- [06:29]
A
Right.
- [06:29]
B
What type of video.
- [06:30]
A
So, you know, it depends on, like, whatever the. The, like every month would have a theme or whatever. So there would be like a market update nationally, a local market update, for example, and then there would be some sort of a theme, like if you're a veteran home buyer or like, if you're wanting to upgrade like, what does that look like? Or maybe you were going to downsize. So created content with the scripts I had that I got from your program and just basically put ads behind them. And then eventually through the month, you start retargeting people back so they start seeing you again. And so, like, I did that. I mean, that's pretty much I. That's what I still do now. Now I put ads behind, like my reels and retarget. So now I've started doing where I do like a more professional, like, professionally edited reel that's like my front facing. What? That's my reach ad. And then once people have watched, you know, 15 seconds, what I do is go back and target them with other stuff that's like less professional looking, but more like personality. So they see me like, oh, yeah, she does this. And also like, she runs or whatever. Because now people know, like, I've done triathlons, that I'm a marathon runner. And so like, I say something really funny.
- [07:46]
B
Haley was like a professional wrestler. Like, I'm talking. I've seen the video footage. She wasn't just like low time. I mean, she was like tucked. First of all, before you talk about that, because it's so great to know. But when she's saying that she would recharge it, retarget is like, I want you to think about when you click on. Let's just say you go to buy shoes, right? You click on shoes online and then you look at them up and all of a sudden you start seeing shoe ads follow you everywhere. What we teach, what we talk Haley to do, what we teach our students to do even now is to create content, put it in front of a local community, and then once people see it or watch a part of it, then you, they keep seeing you over and over again. So you actually show up in their feed. And why this is so important is because think about your own social media, right? If you go right now, you're driving or you're sitting down, you're watching and you're seeing how many views or that you're getting or how many engagements and like 20 people are engaging. Well, Haley targets people and she'll get, you know, literally hundreds of thousands of people see, seeing her ad and thousands of people engaging and thousands of people commenting. So that, that's the difference. And so she's showing up over and over and over again. And that's the secret sauce. So now to your wrestling. Like, tell me about, like, state what it was it.
- [08:58]
A
Okay, so I, I'm a huge Reality TV fan. And I had seen like these women wrestlers and I was like, they're athletes, they travel the world, they're entertainers. Like that is what I want to do. And so I had kind of like put this out there in the universe. And then randomly my town, Knoxville Kane, who was a wrestler, he started a wrestling school with a guy named Tom Pritchard. Dr. Tom. So if you're a wrestling person, like Dr. Tom is like a legend in the wrestling world. Like Todd, like he was the coach for the Rock, the Miz, like stone cold, blah, blah, blah. So anyways, Kane and Dr. Tom started a wrestling school and I heard about it like a week before it started and I emailed and I was like, hey, my Name's Haley, I'm 35, I'm a high school math teacher and I want to be a wrestler. And Dr. Tom was like, come on down. And so it was me, 16 year old girl. And then like two like a 22, 20 year old guys. And so for 16 weeks I was full time teaching. And then I was training four hours a day, like six days a week for wrestling. And then that led me into this.
- [10:10]
B
Later on in life. It wasn't like you were doing.
- [10:12]
A
I was 35.
- [10:13]
B
Oh my goodness. Okay. Okay.
- [10:15]
A
Yeah. So this was like, I mean, four years ago. Yeah. So anyways. Which is not like the avatar that people want to see. People don't want to see somebody in their mid. A mid-30s lady, which the men, their careers last forever. But anyways, whatever, I won't even get on that. So that led me to actually be like I was an extra several times the WWE and got to wrestle Lacey Evans, if you're familiar again with her. She's not with WWE anymore. I don't even think she wrestles. But then Covet happened and everything kind of shut down. So I also kind of got a little like discouraged because there was somebody that had a contract that I had been training with that had been training like less time and. But she had like a certain figure and she was like very. Had been on like American Ninja Warrior or something and she got a contract. And meanwhile I was like over here like this 35 year old lady.
- [11:11]
B
But let's, let's just do the math. So now, so just, you know, me and Haley were talking before I hit record and I was a teacher too. So like Haley wanted to be a superintendent, I wanted to be a principal, which would have led to superintendent.
- [11:23]
A
Yeah.
- [11:23]
B
And I was explaining her. I go. Because she was saying like real estate can be Hard. Right. She was explaining, and we can talk about that too, because, you know, if you're in the industry, you know, we were saying how real estate can be the hardest thing. You're dealing with people and they're so, they're so emotional, like if their money is on the line and they're upset, you know, when things don't go exactly their way. But I said, haley, I want you to think about this. Like, even so right now you have how many transactions going on?
- [11:45]
A
Right now I have six.
- [11:46]
B
Okay. So I said, you have six transactions going on, so I would bet you. But that six transactions is pretty close to what you were making as a teacher or. Right. So. And I was like, you have to understand there's so much potential. I know it's hard, but you're making as much money as you made in a whole year in a matter of a 30, 45 day time frame in real estate. So you. It's kind of like pros and cons, right? You're just doing so good. So I just want to put that in perspective for you because. And then she was like, okay, I guess it's not so bad, you know, not so bad. Done with these psycho people.
- [12:16]
A
I'm like, yeah, no, you're right. You're totally.
- [12:19]
B
Okay. So six transactions now.
- [12:21]
A
Yeah.
- [12:21]
B
Beginning at the beginning of the new. The year we're only in February. So tell me. So you. So Facebook ads still.
- [12:28]
A
You're take your creative Facebook ads.
- [12:29]
B
So, yeah, putting money behind it. Retargeting.
- [12:32]
A
Right. And I do that also with my listings. So like. Yeah, so I'm running ads behind my listings and then also retargeting. I've actually had several listing appointments where people have been like, I've seen your stuff. But also I've seen like, well, you keep showing up. And I was like, well, that's actually what I do with your listing too. Like, show them. Like, yeah, I actually am following you online.
- [12:54]
B
Yeah, exactly.
- [12:56]
A
Right, well. And I have substance to say, like, this is how you do it. Because I think a lot of people say like, I'm, I'm running ads or whatever, but you know, like what it is.
- [13:04]
B
Yeah.
- [13:05]
A
And I can say, like, this is how many views I can get, etc. So I also have been consistently doing three videos a week plus Alive on YouTube now for two and a half years. And I think that, that, you know, that lends itself to me because I'm a former teacher. Right. So I like to, I like to talk. And so we have a huge relocation, you know, Movement to East Tennessee. And so that's been another huge part of my business where as I said, I have a ton of clients that are relocating to the area. And some of it's work, some of it's people that are tired of certain politics or whatever, like they need a life change. And so you know, that's just been. Because I've consistently just, you know, shown up on video and yes, when, when people see me on YouTube and they go to what my website, then I can target them back. So I'm just staying in front of people consistently. And then I will also say, you know, I'm from this area. So. And having been a teacher, I have a huge, I have a lot of contacts and a huge influence. So at least once a year I do some sort of like gift that I do for teachers. So like last year we have a h. Really like popular chocolate store. So I sent like $10 gift cards to a bunch of teachers that I used to work with. And so just stuff like that where, or like if principals ask me to sponsor events then like I'll do those things. And so again just staying in front of the community and then you know, just, that's my sphere. Those are people that I know. Actually right now I have two teachers I used to work with under contract. So like, like so good. Yeah. And my first ever student is now working with me. Yeah, like somebody I taught like 10 years ago, he's, he's minus first house. And so anyway, but here's the, and.
- [14:54]
B
I've had several of those too, which I love. But here's the thing that because you're marketing yourself, I always talk about the sales cycle. Right. Like marketing is the, is the top of everything. That's why people spend so much money. Like big brands will market during the Super bowl, spend $7 million for 30 seconds. Brands that we know and love like Pringles and Google because they understand branding and Right. I know for a fact that if, if you had not been marketing yourself, people would not know to contact you. So your students, your, the old teachers, they wouldn't know. But you make sure that people actually see you and that they aren't forgetting about you. And you're doing community related content, you're doing educational based content, Facebook, YouTube for the community. And so it's like you're an icon, right? And you're, you've created this huge brand to make it impossible for people to forget about you. And that is the key is that is people see you everywhere and they're reminded about what you do?
- [15:44]
A
Yeah, no, totally.
- [15:45]
B
Yeah. So give them some. Go ahead. You're gonna say something.
- [15:48]
A
Well, I was just gonna say the other thread that I've added in, I actually started this two years ago, but took it seriously. In 2024 is one of my videos. A week is an interview with a local business. And so I was, like, highlighting a local business previously probably two years ago. And then what I've done now is it's an actual interview that goes on YouTube, but actually it's also its own podcast. So it's like a local podcast as well. And so that's just another way that's been really good from a network standpoint of, like, local businesses sending me people that they know or, you know, whatever. Just it's been a good way to partner with them. But also it's, you know, it's not. It's not. The constant conversation is not like, I'm a real estate agent. Call me. Yes. So I'm doing something to help provide, you know, exposure, etc. So. Yeah.
- [16:37]
B
That's so good. So, gosh, so it's awesome. So you're marketing like crazy. You're still involving yourself with the community, showing up. You're not hiding behind your desk supporting teachers. That was actually my avatar too, was teachers. And crazy enough, teachers always seem to marry fire, like policemen and firefighters. So I dealt with a lot of that group too. Isn't that weird?
- [16:52]
A
Right? Yeah. And then you're.
- [16:53]
B
So you're helping them there and then spotlighting local people on the podcast. So you're putting that on. Obviously, you're taking that podcast. You're putting it on Facebook, YouTube, and on the podcast, you repurposing it. Yes.
- [17:04]
A
Yes. Yeah.
- [17:05]
B
Okay. This is.
- [17:06]
A
So that's like another thread, is it? It really needs its own social media, but one step at a time here. We.
- [17:14]
B
We, like this podcast, goes on YouTube.
- [17:16]
A
Yeah.
- [17:17]
B
Like, we do everything with it. We read everywhere. Yeah. Which helps.
- [17:22]
A
Yeah, for sure. Well, I feel like it needs its own social media presence because, like, I'll post on mine, but I think it needs its own, like, handle. And so that's where I'm like, I just need to probably hire someone to do that. But I'm also, like, very controlling.
- [17:36]
B
So going next, you gotta let that go. Let me. So let me tell you something. I taught yesterday on yesterday's class. I don't know if you were on it. Yes. But yesterday's coaching call was what I'm teaching the students to do. Because you. What you know how to do is different. Than any other agent. Right. So teaching them to do once a month at minimum, a local, like networking. Not really a marketing class. Right. Where they go out to other local community businesses and professionals and say, hey, I'm teaching a marketing class. And then to teach them the power of video and why videos are so important and how, you know, kind of basically you're like doing a little mini listing presentation where you're showing them how much engagement, how much reach, how many hours that you get. And doing that once a month. It was a huge thing that I used to do. Now imagine now you're. You're bringing people to you, you're showing them how to market and then saying, look, this is really hard to learn. Like I spent, you know, years and tons of money learning it. But what I'll do, if you'd like is I'll. If you want to just like kind of do it together, I'll run your ad for you. You know, we'll do, we'll be in it together and I'll just do it for you. And you know, pay like 200 bucks for the video and for the ad. And now they're going to, they're having the business owner pay for the ad, pay for the video and then the agents in it. So now. And why are they, why do they want to do it? Because of all the exposure, right? Yeah, so they were like going crazy over that. So you should try that because people love it. Yeah. Show them how much money there is, you know, so that'll be helpful. I just love it. So you're. So give some ideas about what type of videos. Like, give some really concrete examples. Somebody's watching this right now. And at first, like, what if they're nervous about doing video? Were you, how did you feel when you first started? Were you afraid or. I know you're pretty. Like you wanted to be a damn reality TV star. It wasn't hard for you, but most people it is.
- [19:12]
A
Well, I, I mean, the other piece of this is like wrestling training. We had promo days, so we had to stand in front of the camera and like he would just give us a random topic and we had to like make it engaging. So I also have, like, that's also in my wheelhouse. Like, so I. The, the bottom line is that like, you just have to be consistent. And also probably if you are just starting, it might like, I'm putting air quotes here. If you're listening, it might suck. It doesn't matter because you're going to put out so much content that this one 20 second video. No one's ever probably gonna see it because I think we, we are like, oh, it has to be perfect, or this or that. It's like, no, you just need to be consistent and put it out. And the stuff that you think that is just the best, oh my God, this video is so good. It might not do very well, but then the stuff that's so dumb gets all these views. So you don't know. Okay. And like, it doesn't. It's not the algorithm. It doesn't. Doesn't matter. Your thing is just to be consistent. So when you're thinking about, like, I mean, a lot of. A lot of my content comes from people's questions like that they ask or stuff like I wasn't aware of. Or, you know, you can go to Google Trends and like, ask Google Trends, like, what are people talking about in Knoxville? And then just make a video about that. I mean, there's so much abundance of options for content and.
- [20:39]
B
Or like that going to Google Trends and saying, what are people talking about? Knoxville, that's a great one.
- [20:44]
A
It's easy. And then if it's like long form, then you can make long form content on it. So I mean, there's so many ways to find content. And then of course you can rip off and duplicate somebody else's idea. Like, that's fine. But I think the thing is that, like, we assume especially the further down the line is like, people know certain things.
- [21:03]
B
Well, yes, we think that. Yes.
- [21:05]
A
And they don't know well. And like, they are not doing real estate every day. So even if somebody has bought and sold multiple properties, maybe it was a different state, maybe it was five, 10 years ago. So they forget because they're not in it. So it's like anything question you have that's content. But yesterday I had somebody ask about scorpions in the crawl space. Okay, we're in East Tennessee. Like, there are no scorpions here. Like, that is not a thing. So, like, that's a video. Like, yeah, you know, I was in a basement that was unfinished and there was plumbing. So I made a video about what plumbed in means. And within, like, I think within like 10 hours, it had 1600 views. And I'm talking about plummeting. Okay.
- [21:48]
B
Yes. So that's the thing, people, when you're out and about, like, so even if you're a new agent, okay, what I would do is a new agent or even, you know, you go see if you can follow somebody along. Questions people ask, like, go and Google top, top or chat to be the top 20 questions that a home seller wanting to sell would buy. Top questions a new buyer would buy. First time home buyer. And just great content on it. Because people do not know. And there's a reason why there are so many darn reality TV shows on selling, selling Sunset, like all these different ones. Because people are obsessed with real estate. And even more so they are locally. Like, they want to know what's going on. I always use the analogy, like as a real estate agent, if you're driving up your street and you see somebody sign, first thing you're like, dang it, why didn't they hire me? And the second thing you're doing is you're going online to look at the price.
- [22:34]
A
Right.
- [22:35]
B
You want to know what they listed it for. And that's exactly what every single homeowner is doing. They want to know what's happening in their neighborhood. So talk to them, tell them. Right, but talk to them about what's going on in neighborhoods, what's going on in the community, what's going on locally. People are obsessed with real estate because it's, it's local, it's close in proximity to them. It, it's irrelevant to them. And the more recent it is, like recent terms, those are actually marketing principles. Relevancy, recency, proximity. Proximity and being different are huge. And it does all of that, right?
- [23:05]
A
Yeah, I think too, it's like people, the great thing about people is like, they're, they are, we are all over the place. So every transaction is different because it's a different person. So anytime you're always going to have a question like, oh, I never thought of that, or like, oh, that's different. Like anytime you have anything like that, you can make a video about that. Like, I was in a field a couple months ago because the perk test or the soil test didn't work. So then I did my own, like, version of a perk test and I made a video about it. People were fascinated. Like, and it's just not actually content you would really know unless you were in that deal. So, yeah, you know, all of that is content. All of that is information. And the thing is that, like, you know, I think you get anything you're learning, you can make content out of it. Anything somebody asks you make content out of it. Something you think is funny, you can make content out of it. And just, I mean, there's so much stuff to talk about.
- [24:02]
B
Yeah. So I'm gonna put this into context. So in three years, you went from 0 deals to 50, 54. As a new agent. Brand new agent. 0 to 54. And then last year still kicked butt. 41 transactions in like one of the worst times in history. Still, you know, not a new agent. But I mean, your people. People would say that, right? That is so good. And you would say, so feel new? No, I know you're not new, girl. You've sold more houses in four years than most agents sell in 10 lifetimes. The NAR says the average realtor sells 12 homes a year, which is completely, completely false. If you take the number of realtors are all by the number of homes, it's like less than 1. I mean, it's. That. That really is the stat I've done. I've done it myself. Because their stat is not right. Because what they're doing is they're taking agents like you and me. Like, you know, the year I left real estate, I sold 154 homes. So they're taking people like me that sell 154.
- [24:53]
A
Yeah.
- [24:53]
B
So, you know, and then they're comparing that ones that sell one and they're saying the average is 12. It's not the average. So you're crushing it. Okay, so content. Content. Content, yeah. Making sure you properly distribute it. So it's actually seen by running ads, being consistent, being involved in the community. And it seems like video has some form of aspect in every single thing that you're doing. Yes, except. Except, you know, bringing like, you know, teachers and that kind of thing. But.
- [25:20]
A
Right. Well. And even then, like, I mean, I'd send like, I do some client retention stuff too. So I make a. I do a monthly newsletter, like mailed paper newsletter.
- [25:32]
B
Good. Okay.
- [25:33]
A
And it's like fun. Like there's a joke of the month. There's like three or four real estate stats. There's something interesting. And like this month I did for Valentine's, I put like a code for some cookies from a business that I had interviewed so people can get like free sugar cookies.
- [25:49]
B
They gave free sugar cookies away?
- [25:51]
A
Yeah, yeah. Well, I'm paying for. I'm paying, I'm supporting the business, like buying the cookies. But if people go and order them and obviously.
- [25:59]
B
So how much did you. First of all, how many those are you doing a month? How many news?
- [26:02]
A
So I sent out three. It grows every month. But right now I'm at 3.98 of newsletters a month.
- [26:09]
B
And they're going to, who they're going.
- [26:11]
A
To, past clients, sphere of influence, anybody that has raised a hand for like a home valuation. And it's like a very personal. Like, more like I share, like, I just did marathons or whatever, like on that thing. And so people are kind of more invested, but it's just fun mail. And like, also people's kids like it, which I think is funny.
- [26:35]
B
Oh, that's so cool.
- [26:36]
A
Because, like, I. I had a past client, they're gonna sell their house, and she was like, oh, my gosh, the kids love your newsletter. It's just a fun.
- [26:44]
B
It's like, do like a coloring thing for kids. Do something for kids. Like, do the color thing of the week.
- [26:49]
A
Yeah. Sometimes I have, like, word searches. Yes. And like, for the holidays, I did like a, you know, holiday, like, must do's in the area of, like, kind of obscure things that people wouldn't think of. And then I also made a video that ties back to my YouTube so they could also go watch me talk about it. So that's something that I'm doing. And then also another thing that I've done two years now that people have loved is to past clients, I have sent a calendar of the year, and every month has, like, a funny quote that's an actual real quote that somebody said. And so it's like, it's called. That's what they said. And it's a calendar that all my past clients get, and they love it. And now people are like, how do. What do I need to say to get in this calendar?
- [27:34]
B
So it's what they said, like, what past clients said.
- [27:36]
A
Yeah, it's like, crazy.
- [27:37]
B
Their name on there. You put their.
- [27:39]
A
No, I do not put their name. But, like, one last year I had a lady that was like, asking, like, do you like hogs? Because once I get off this Valium, I owe you ten pounds of sausage. Like, just crazy stuff. Like, crazy, crazy, crazy things. And I want some sausage.
- [27:57]
B
Tell her, yes, you send it my way.
- [27:59]
A
That's like. I mean, just so. Just like funny things. And people love it. So.
- [28:05]
B
So I think with you, it's like, you're fun. Like, you don't take it too seriously. You're fun, you have a good time, and you're just a real. You're a real fun, cool chick that people want to hang out with, you know?
- [28:14]
A
Yeah, I try to be fun. Well, I feel like everything is always so serious and like. But I also don't, like, I don't want my touch point with people to be like, hey, who do you selling a house? I would rather it be like, I sent you something fun in the mail. Like a just touch. That's not asking. It's like giving some sort of feeling.
- [28:31]
B
Serve, not sell. Yes, for sure.
- [28:33]
A
Yeah.
- [28:34]
B
Okay.
- [28:34]
A
This is awesome.
- [28:35]
B
I especially been with you. Like, I'm ready to pump up and go sit out a newsletter right now myself and, you know, maybe do something crazy in that. I love ending it this way. So what would be the one piece of advice? Whether it's personal, relationships, business, anything, but with the one piece of advice you'd be giving to our listeners and I hope people. Again, she is from Knoxville, Tennessee. Haley, tell them exactly again where they can come, where they can find you from. We'll end it with your.
- [28:59]
A
Your.
- [29:00]
B
What's your one piece of advice?
- [29:01]
A
Yeah, so you can find me on Instagram at Haley Jones Homes.
- [29:05]
B
Spell it.
- [29:06]
A
H A L E Y J O N E S. Pretty obvious. H O M E S. Haley Jones Homes. That's on instagram. Same on TikTok. I'm Haley Jones Realtor on yout. And then my website is haley jones homes.com. my stuff is all there. You can easily find me. And so, yeah, I would, you know, message me, whatever, again, I'm in Knoxville covering the larger part of East Tennessee. So reach out to me. I'd love to chat to you. And then as far as advice, I think the thing that I'm still currently working on that has really helped me is like, like it's not that big of a deal. Like, no matter whatever, whatever fire is happening, just take a minute. Like if there's, if your phone is exploding with craziness, like, you don't need to respond right now because probably what you're going to say is not that well thought out. So take a minute. Like, it's okay. And all of the, all the problems and issues, like, they, they will be resolved. It's just that you just take it one step at a time.
- [30:18]
B
I love that advice because especially in real estate, there's so many fires to always put out, you know, and. And I mean, I've had to learn that in life, even with my husband or even with my kids or my employees to where when something happens, you know, as I was younger, I was very reactive and I would just like, yes. And I've had to learn to, like, stop think about it. I mean, people, do yourself a favor, especially in a transaction, even with your husband or your kids or your friends, when something goes on, like, Let it sit 24 hours.
- [30:43]
A
Yes.
- [30:43]
B
And sometimes even 48. And it just, it changes so much because you calm down and your perspective changes. That has been. That's great advice. And it's advice I still work on. And I think it's amazing. Okay, Haley, I love you. It's been so good to see you. But. But everyone, I hope you're just as fired up as I am. This has been such a fun call. It's been so. It's been so fun me watching Haley come in as a new agent. I've just seen her crush it and I'm just so proud of her. So everyone, be sure to call Haley. Yes, buddy in Knoxville, Tennessee. I will see you next time. Oh, and do me a favor, do not forget, if you want to learn how to become a legend, an absolute rock star in your area, go to kristenmasher.com forward/listings. Now that's kristamaysha.com forward slash listings. Now we have a three day virtual event. Every single month. We teach you how to utilize social media, video, digital marketing to dominate your market. And as Haley said, Haley, should they go?
- [31:35]
A
Yes, do it. Don't ask questions. Just go to the website, sign up and do what she says.
- [31:41]
B
Anyways, we'll see you next time, everyone. Have a great day.
- [31:43]
A
Hey there.
- [31:43]
B
If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the go to obvious choice, sign up for my virtual event. Just go to kristamayshorn.com forward/lessless listings. Do me a favor. This is a a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristamayshore.com forward/lessless listings and I will see you there.