Podcast Summary: How to Get 2-3 More Closings Per Month Using This Simple Strategy (Ep. 935)

Podcast: F.I.R.E.D UP with Krista Mashore
Host: Krista Mashore
Release Date: March 24, 2025
Episode Title: How to Get 2-3 More Closings Per Month Using This Simple Strategy

Introduction to the Strategy

In Episode 935 of F.I.R.E.D UP with Krista Mashore, host Krista Mashore unveils a straightforward yet highly effective strategy designed to help real estate agents secure 2-3 additional closings each month. Drawing from her seven years of experience coaching top 1% agents and her own success in generating more sellers and buyers, Krista emphasizes the simplicity of the approach while acknowledging that its effectiveness hinges on behavioral changes.

Krista Mashore (00:00): "This is going to seem so simple that you're not going to believe that it even works. But simple is not always easy because it means you need to change your behavior."

Step-by-Step Implementation

Krista outlines a clear, actionable plan for agents to follow:

1. Prepare Your Tools:

   • Materials Needed: Purchase a whiteboard or use a piece of paper.

2. Select Your Contacts:

   • Criteria: Choose individuals from your phone contacts, such as acquaintances from your children’s activities, recent life events (birthdays, new jobs, graduations), or community interactions.

3. Personalize Outreach:

   • Process: Write each selected person's name on the whiteboard, photograph it, and send the image via a text message. Accompany the image with a message indicating that you have a personalized video text for them and assure them the link is safe.

   Krista Mashore (02:15): "People are afraid to click on links. But just because you put the person's name on the whiteboard, they're much more likely to want to click because they know you can't usually AI this. You can't make this up."

4. Crafting the Message:

   • Content: Record a short video message addressing the individual by name, mentioning a recent life event, and expressing a desire to reconnect without directly asking for business or referrals.

   Krista Mashore (03:45): "Hi Jimmy, it's Krista. How are you? Listen, I saw that Rami had a birthday and oh my gosh, she is getting so cute. She's growing up so fast. Anyways, I was just thinking about you and I wanted to say hi."

5. Consistent Outreach:

   • Frequency: Commit to sending 10 personalized video text messages daily, Monday through Friday.

The Psychology Behind the Strategy

Krista explains why this seemingly simple method yields significant results:

• Personal Connection: By addressing recipients by name and referencing specific life events, the messages feel genuine and personalized, reducing skepticism about the authenticity of the outreach.

• Avoiding Direct Sales Pressure: The absence of direct requests for referrals or business fosters trust and keeps the interaction non-intrusive, making recipients more receptive.

• Staying Top of Mind: Regular, thoughtful communication ensures that agents remain memorable to their contacts, increasing the likelihood that when a need arises, they are the first to be contacted.

Krista Mashore (04:30): "The reason they didn't use you is because they forgot about you. You need to make it impossible for people to forget about you."

Proven Success and Testimonials

Krista shares compelling testimonials and success stories to illustrate the strategy's effectiveness:

• Personal Success: As a top-producing agent, Krista personally executed this strategy, sending 10 video texts daily, which significantly boosted her client base.

• Client Achievements:

  • Natasha Harrington: Implemented the strategy and achieved over $10 million in real estate transactions from just this approach, earning approximately $250,000 from a modest 2.5% commission rate.

Krista Mashore (05:45): "She did over $10 million from this one strategy. And it works like crazy. I have testimonial after testimonial of people saying how just doing a video text message five days a week, ten a day, absolutely has been one of the key factors in keeping their business and getting more."

• Other Testimonials:
  • Speaker B (06:07): "But the fact you're challenging us to send those 10 text videos a day, it's been so great. If people are just so open and receptive to it, they get such a kick out of the video messages too."
  • Speaker C (06:17): "Do the video text messaging. And I've done it. My clients love it, and I got a vet that wants to buy. So thank you, thank you, thank you. I'm enjoying this so much."

Long-Term Benefits and Expectations

Krista sets realistic expectations for agents adopting this strategy:

• Initial Phase: Results may not be immediate; the first few months might show modest gains.

• Growth Phase: Consistent application leads to a gradual increase, culminating in 2-3 new listings per month, which can snowball into exponential business growth.

Krista Mashore (05:20): "You will pick up about two a month. Okay, now this won't happen the first month. It might, but it might not happen the second month or the third. But all of a sudden, after you're doing this for a while, you're going to all of a sudden get two or three listings in a month, and then it's going to spiral."

Conclusion and Action Steps

Krista concludes by reinforcing the simplicity and efficacy of the strategy:

• Commitment to Consistency: Emphasizes the importance of daily efforts in maintaining and growing client relationships.

• No Immediate Pressure: Encourages agents to focus on genuine connections rather than immediate sales, fostering long-term loyalty and increased referrals.

Krista Mashore (06:00): "If you want more sellers, if you want more buyers, not just leads, you want more closings, do this strategy and do it now because I guarantee you it works."

Final Thoughts

In this episode, Krista Mashore provides real estate agents with a practical, easy-to-implement strategy to enhance their client base and secure additional closings each month. By leveraging personalized video text messages and maintaining consistent, authentic communication, agents can significantly increase their visibility and client retention without overt sales tactics. The testimonials and proven success stories underscore the strategy's potential, making it a valuable tool for agents aiming to elevate their business.

For more in-depth strategies and resources, listeners are encouraged to visit KristaMashore.com/Podcast.