How to Host A Virtual SELLER and BUYER Seminar. Ep (947) - F.I.R.E.D UP with Krista Mashore

Summary

F.I.R.E.D UP with Krista Mashore: Episode 947 – How to Host A Virtual SELLER and BUYER Seminar

Release Date: May 10, 2025

Introduction

In Episode 947 of F.I.R.E.D UP with Krista Mashore, Krista delves into the strategic approach of hosting virtual seminars tailored for sellers and buyers in the real estate market. Aimed at entrepreneurs and real estate professionals, this episode provides a comprehensive, step-by-step guide to attracting and converting leads without leaving the comfort of home.

Identifying Your Ideal Client

Step 1: Define Your Target Audience

Krista emphasizes the importance of clearly identifying your ideal client before initiating any marketing efforts.

“You need to know who your avatar is and what are their pain points? What are their problems.” (02:15)

Target Segments: Determine whether you want to focus on sellers, buyers, or investors.
Understanding Pain Points: Recognize the specific challenges and needs of your chosen audience to tailor your seminar content effectively.

Creating Effective Facebook Ads

Step 2: Leverage Facebook Advertising

Krista outlines a robust strategy for utilizing Facebook ads to reach potential clients.

“Run a Facebook ad through the ads manager account and target local sellers.” (04:30)

Ad Content: Craft ads that directly address the concerns of your target audience, such as:
- Sellers: “Ready to sell your home in [City]?”
- Buyers: “Want to buy a home in [City]?”
Budget Allocation: Allocate between $250 to $500 for your ad campaign, focusing on local targeting to maximize relevance.
Lead Generation Costs:
- Buyer Leads: Approximately $6 to $12 each.
- Seller Leads: Approximately $12 to $25 each, influenced by seasonal factors like holidays.

Krista stresses the necessity of investing in paid advertising over relying solely on organic reach or email lists.

“Just using your email list, just using organic is not going to work. You need to pay to play now.” (06:00)

Hosting the Virtual Seminar

Step 3: Conducting the Seminar

Krista provides actionable insights on structuring and delivering a successful virtual seminar.

“Speak directly to their pain points... five biggest mistakes that sellers make... five things that every buyer should never do.” (09:45)

Content Focus: Address common mistakes and challenges faced by your audience, such as:
- Overpricing homes
- Failing to disclose issues
- Not obtaining necessary approvals
- Credit score improvements for buyers
Engagement Techniques: Incorporate interactive elements and real-life examples to maintain interest and provide value.

Collaborating with Co-Hosts and Industry Experts

Enhancing Seminar Value

Krista recommends partnering with other professionals to enrich the seminar content and share advertising costs.

“Have a co-host that can help you pay for ads... credit repair people, home inspectors, title companies.” (13:20)

Diverse Perspectives: Invite industry experts to provide comprehensive insights, enhancing the seminar’s credibility and appeal.
Cost-Sharing: Collaborate with co-hosts to distribute the financial burden of advertising and production.

Effective Call to Action

Encouraging Immediate Engagement

A strong call to action is crucial for converting seminar attendees into actionable leads.

“Your call to action during the webinar is going to be book a call... 20 minute strategy session.” (16:10)

Booking a Call: Encourage attendees to schedule a strategy session via Zoom or in person to foster personal connections.
Urgency: Limit booking availability to within 33 days to capitalize on the attendees' interest and maintain momentum.

Follow-Up Strategies

Maintaining Engagement Post-Seminar

Krista highlights the importance of persistent follow-up to nurture leads effectively.

“Follow up, follow up, follow up.” (19:05)

CRM Utilization: Organize leads within your Customer Relationship Management (CRM) system for streamlined follow-up.
Multiple Touchpoints: Use a combination of phone calls, text messages, and emails to maintain contact.
- Example Follow-Up Call: “How come you didn't book a call? Let’s sit down, let me help prepare you...” (20:00)
Content Retention: Continue providing valuable content through retargeted Facebook ads using Pixel to stay top-of-mind.

Leveraging Technology and Automation

Maximizing Efficiency with CRM and Pixel

Krista discusses integrating technology to enhance marketing efforts and lead management.

“Ensure that you have Pixel... retargeting them with your content.” (23:15)

CRM Systems: Implement a robust CRM to track interactions, schedule follow-ups, and manage lead information efficiently.
Facebook Pixel: Use Pixel for retargeting ads, ensuring your content consistently appears to potential clients who have engaged with your initial ads or seminar.

Conclusion and Additional Resources

Krista wraps up the episode by offering additional training resources for listeners seeking an in-depth guide to hosting successful buyer and seller seminars.

“We have a training which teaches you from A to Z how to hold a successful buyer seminar... click that and sign up for our training.” (26:30)

Comprehensive Training: Access detailed instructions on everything from creating effective ads to post-seminar follow-up strategies.
Actionable Steps: Gain insights into registration processes, subdomain setups, and presentation techniques to ensure seminar success.

Final Takeaways

Strategic Planning: Clearly define your target audience and tailor your content to address their specific needs.
Investment in Ads: Allocate a budget for Facebook ads to effectively reach and engage potential clients.
Content Relevance: Focus your seminar on addressing common mistakes and providing valuable solutions.
Persistent Follow-Up: Utilize CRM systems and multiple communication channels to maintain engagement with leads.
Leverage Expertise: Collaborate with industry professionals to enhance the value and reach of your seminars.

By implementing Krista Mashore’s proven strategies, real estate professionals can effectively host virtual seminars that generate high-quality leads, fostering business growth and establishing market dominance.

Resources Mentioned:

Training on Hosting Successful Seminars: KristaMashore.com/Podcast

For those looking to elevate their real estate business and achieve financial independence early, Episode 947 of F.I.R.E.D UP with Krista Mashore offers invaluable insights and actionable strategies to dominate your market through virtual seminars.

Transcript

A (0:00)

How to host a virtual seller or buyer seminar that can actually work for you on demand while you are not working. If you want more sellers and you want more buyers, this is the way to do it. I'm going to walk you step by step on exactly what we do to attract sellers and never even have to leave our home. Step number one, you are going to identify who is your ideal client. Do you want sellers? Do you want buyers? Do you want investors? Identify who your client is. You need to know who your avatar is and what are their pain points? What are their problems? Step number two, create a Facebook ad calling out those homeowners sellers in Citi thinking about selling buyers stressed out, unable to find your home in XYZ city. Want to buy a home in Citi? Ready to sell your home in Citi? Call them out, Run a Facebook ad through the ads manager account and target local sellers. You're going to want to spend between 250 to $500 on ad that's targeted to your city, right? And why are you going to do this? Because just using your email list, just using organic is not going to work. You need to pay to play now. On average, you should be able to get buyer leads from anywhere from about 6 to $12 seller leads because there are. There's less sellers, but sellers are more motivated and they're usually more ready buyers. There's more of them, but usually they aren't quite as ready. Seller leads will cost anywhere from 12 to $25 on average, give or take the season because of, you know, Black Friday holidays, those kind of things. Facebook ads cost more, but if you can do this, you will. You should be able to fill your event as long as you have a great CRM. You have reminder sequences that are built to convert. You've got text messages, phone calls, emails going out once people book. Okay. Then you are going to hold a virtual seminar. Okay. Speaking to the pain points that a seller or buyer have. So you would do something like the five biggest mistakes that sellers make. The five costly mistakes that keep buyers from getting into a home. Five things that every buyer should, should never do when buying a home. Five things that cost sellers thousands of dollars. Okay. You are going to do a seminar that talks directly to their pain points. For example, it might be overpricing, you know, not fixing up the home. Not disclosing things for a buyer. Might be not getting TBD approval. You get the drift, right? Not getting your credit fixed. Not disclosing things. All of those things. Also during the seminar you might want to have a co host, do not have a partner. I would have a co host that can help you pay for ads. You can have credit repair people there. You can have other people involved in the transaction. Maybe the termite home inspector, maybe your title ratio company. They might want to do a very short piece of it. And make sure that your call to action during the webinar is going to be book a call. Book a call for a 20 minute strategy session. Do that phone call via Zoom or in person. I would try to do it in person if you can because you want to develop that connection, right? Second best is doing it on Zoom. Third best is phone call. But here's the deal. When you hold your virtual seller or buyer seminar, you most likely are going to have multiple appointments. You want to get to those appointments quickly. Make sure that they cannot book out on your calendar any longer than 33 days ahead of time. You want to get these people while they are hot. Now follow up is going to be your friend. This is when you need to have them on your CRM. If they don't didn't book a call, call each and every one of them and say hey, just checking in. How come you didn't book a call? You know, anything I can do to improve and most likely they're going to say we didn't want to bother you Krista. And you're going to say it's not a bother. Let's sit down, let's meet. Let me help prepare you so that when you are ready to sell, you're ready or you are ready to buy, you're ready. Okay, Follow up, follow up, follow up. Put them on your CRM. Continue to send emails to them. Text message is to them. Video content to them. Value about the community. Make sure that you have Pixel. These people, you're all these Pixel people are going into Facebook now. You're targeting them and you're retargeting them with your content so that you're showing up over over and over again and ask them do you know of anybody else be thinking about buying a home now I know or selling a home. I made this seem really really simple. So do me a favor. We have a training which teaches you from A to Z how to hold a successful buyer seminar. The text message you should send, the emails you should send. How to do a Facebook ad, what the Facebook ad should look like, how to register your phone number so you can actually register how to do a sub domain. All the things you need to do to hold a successful buyer seller seminar. You and the exact presentation to give, what to do before, what to do after. So in the comments it'll tell you all about that. So click that and sign up for our training on how to hold a successful Buyer Seller seminar and I'll go into much greater detail. So hope it was helpful. I'm Kristen mesher. Sold over 2,300 homes top 1% for 19 years. Now I coach agents and professionals across the country on how to dominate their markets. Hope you like this. Please subscribe. Ring the bell, do all that thing. Watch the next video and let me know in the comments what can I do next time? What questions do you have? What video would you like me to record? And thanks for watching. Hey there. If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the Go to Obvious choice. Sign up for my virtual event. Just go to kristamayshore.com forward/lessless listings. Do me a favor. This is a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristenmayshore. Com Limitless listings and I will see you there.