F.I.R.E.D UP with Krista Mashore: Episode 947 – How to Host A Virtual SELLER and BUYER Seminar

Release Date: May 10, 2025

Introduction

In Episode 947 of F.I.R.E.D UP with Krista Mashore, Krista delves into the strategic approach of hosting virtual seminars tailored for sellers and buyers in the real estate market. Aimed at entrepreneurs and real estate professionals, this episode provides a comprehensive, step-by-step guide to attracting and converting leads without leaving the comfort of home.

Identifying Your Ideal Client

Step 1: Define Your Target Audience

Krista emphasizes the importance of clearly identifying your ideal client before initiating any marketing efforts.

“You need to know who your avatar is and what are their pain points? What are their problems.” (02:15)

• Target Segments: Determine whether you want to focus on sellers, buyers, or investors.
• Understanding Pain Points: Recognize the specific challenges and needs of your chosen audience to tailor your seminar content effectively.

Creating Effective Facebook Ads

Step 2: Leverage Facebook Advertising

Krista outlines a robust strategy for utilizing Facebook ads to reach potential clients.

“Run a Facebook ad through the ads manager account and target local sellers.” (04:30)

• Ad Content: Craft ads that directly address the concerns of your target audience, such as:
  • Sellers: “Ready to sell your home in [City]?”
  • Buyers: “Want to buy a home in [City]?”
• Budget Allocation: Allocate between $250 to $500 for your ad campaign, focusing on local targeting to maximize relevance.
• Lead Generation Costs:
  • Buyer Leads: Approximately $6 to $12 each.
  • Seller Leads: Approximately $12 to $25 each, influenced by seasonal factors like holidays.

Krista stresses the necessity of investing in paid advertising over relying solely on organic reach or email lists.

“Just using your email list, just using organic is not going to work. You need to pay to play now.” (06:00)

Hosting the Virtual Seminar

Step 3: Conducting the Seminar

Krista provides actionable insights on structuring and delivering a successful virtual seminar.

“Speak directly to their pain points... five biggest mistakes that sellers make... five things that every buyer should never do.” (09:45)

• Content Focus: Address common mistakes and challenges faced by your audience, such as:
  • Overpricing homes
  • Failing to disclose issues
  • Not obtaining necessary approvals
  • Credit score improvements for buyers
• Engagement Techniques: Incorporate interactive elements and real-life examples to maintain interest and provide value.

Collaborating with Co-Hosts and Industry Experts

Enhancing Seminar Value

Krista recommends partnering with other professionals to enrich the seminar content and share advertising costs.

“Have a co-host that can help you pay for ads... credit repair people, home inspectors, title companies.” (13:20)

• Diverse Perspectives: Invite industry experts to provide comprehensive insights, enhancing the seminar’s credibility and appeal.
• Cost-Sharing: Collaborate with co-hosts to distribute the financial burden of advertising and production.

Effective Call to Action

Encouraging Immediate Engagement

A strong call to action is crucial for converting seminar attendees into actionable leads.

“Your call to action during the webinar is going to be book a call... 20 minute strategy session.” (16:10)

• Booking a Call: Encourage attendees to schedule a strategy session via Zoom or in person to foster personal connections.
• Urgency: Limit booking availability to within 33 days to capitalize on the attendees' interest and maintain momentum.

Follow-Up Strategies

Maintaining Engagement Post-Seminar

Krista highlights the importance of persistent follow-up to nurture leads effectively.

“Follow up, follow up, follow up.” (19:05)

• CRM Utilization: Organize leads within your Customer Relationship Management (CRM) system for streamlined follow-up.
• Multiple Touchpoints: Use a combination of phone calls, text messages, and emails to maintain contact.
  • Example Follow-Up Call: “How come you didn't book a call? Let’s sit down, let me help prepare you...” (20:00)
• Content Retention: Continue providing valuable content through retargeted Facebook ads using Pixel to stay top-of-mind.

Leveraging Technology and Automation

Maximizing Efficiency with CRM and Pixel

Krista discusses integrating technology to enhance marketing efforts and lead management.

“Ensure that you have Pixel... retargeting them with your content.” (23:15)

• CRM Systems: Implement a robust CRM to track interactions, schedule follow-ups, and manage lead information efficiently.
• Facebook Pixel: Use Pixel for retargeting ads, ensuring your content consistently appears to potential clients who have engaged with your initial ads or seminar.

Conclusion and Additional Resources

Krista wraps up the episode by offering additional training resources for listeners seeking an in-depth guide to hosting successful buyer and seller seminars.

“We have a training which teaches you from A to Z how to hold a successful buyer seminar... click that and sign up for our training.” (26:30)

• Comprehensive Training: Access detailed instructions on everything from creating effective ads to post-seminar follow-up strategies.
• Actionable Steps: Gain insights into registration processes, subdomain setups, and presentation techniques to ensure seminar success.

Final Takeaways

• Strategic Planning: Clearly define your target audience and tailor your content to address their specific needs.
• Investment in Ads: Allocate a budget for Facebook ads to effectively reach and engage potential clients.
• Content Relevance: Focus your seminar on addressing common mistakes and providing valuable solutions.
• Persistent Follow-Up: Utilize CRM systems and multiple communication channels to maintain engagement with leads.
• Leverage Expertise: Collaborate with industry professionals to enhance the value and reach of your seminars.

By implementing Krista Mashore’s proven strategies, real estate professionals can effectively host virtual seminars that generate high-quality leads, fostering business growth and establishing market dominance.

Resources Mentioned:

• Training on Hosting Successful Seminars: KristaMashore.com/Podcast

For those looking to elevate their real estate business and achieve financial independence early, Episode 947 of F.I.R.E.D UP with Krista Mashore offers invaluable insights and actionable strategies to dominate your market through virtual seminars.