Podcast Title: F.I.R.E.D UP with Krista Mashore
Episode: How to Sell Homes in 2025 (139 Homes) w/ Joe Seamon, Ep. (928)
Release Date: March 3, 2025
Host: Krista Mashore
Guest: Joe Seamon
Introduction: Celebrating Success in a Challenging Market
Krista Mashore welcomes Joe Seamon, a standout real estate agent from Augusta, Georgia, and Aiken North Augusta, South Carolina. Joe shares his remarkable achievement of selling over 100 homes in 2024 despite facing high interest rates and low inventory. He remarks, “I had my personal best month of my career” (00:41).
Joe's Daily Routine: The Foundation of Success
Joe emphasizes the importance of a structured morning routine, stating, “If a house is on fire, I will not answer the phone until I get through my daily routine” (02:23). His mornings start between 6 and 8 AM with the following steps:
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Thrive Practice: Joe begins with a personal development practice called Thrive, which Krista explains is designed to prime the brain for productivity and happiness (03:11).
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Prayer and Devotion: He dedicates about 30 minutes to prayer and meditation.
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Motivation and Affirmations: Joe listens to motivational content from sources like Abraham Hicks and records his own affirmations to stay inspired (03:38).
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Personal Connections: Engages in personalized video text messages, celebrating birthdays and anniversaries to maintain genuine connections without directly asking for referrals (04:57).
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Exercise and Preparation: Joe exercises to energize himself for the day ahead, often working 10 to 14-hour days driven by his passion for real estate (05:21).
Lead Generation Strategies: Building Relationships and Leveraging Technology
Video Text Messages: Personal Touch in Lead Generation
Joe conducts at least 10 video text messages daily, a practice that Krista highlights as a powerful lead generation tool. He shares an example where a simple birthday message led a friend to decide to sell their house:
"How simple was that?" – Joe Seamon (06:56)
These messages are designed to remind potential clients of his presence without appearing pushy, fostering a parasocial relationship where clients feel connected and trust him as an authority in real estate (07:38).
Social Media Presence: Establishing Authority and Community Engagement
Joe emphasizes the necessity of being active on social media platforms like Facebook, Instagram, and TikTok. He shares his approach:
“You have to show your audience what you do... giving home buyer tips, home seller tips, doing tours of homes” – Joe Seamon (07:38)
For introverted agents, Joe recommends starting with familiar content such as home tours, which leverage his expertise without requiring him to feel overly exposed on camera.
The CMA Drop-off Strategy: A Proven System for Listing Success
Implementing the CMA Drop-off
Joe details his competitive market analysis (CMA) drop-off strategy, which involves delivering personalized home analysis packets to targeted neighborhoods. Each packet includes a letter, a QR code leading to a personalized market analysis funnel, and valuable resources like a seller’s guide and marketing plan (17:05).
Scaling the Strategy
Starting with 250 homes, Joe expanded his efforts to dropping off 3,000 CMAs, hiring team members to handle the increasing volume. He notes:
“Real estate is a numbers game. You've got to treat your real estate business as a business, as a true business and put the work into it” – Joe Seamon (18:57)
Impact and Results
Over a 13-month period, Joe successfully secured 53 listings directly correlated to his CMA drop-off efforts. He asserts, “I have not lost a listing since I started the CMA drop off process” (23:54).
Overcoming Adversity: Joe’s Inspirational Journey
Joe shares his personal struggles before achieving success in real estate. Coming from a small town and running his family's business from a young age, he eventually turned to real estate out of necessity. Faced with potential foreclosure in 2018, a pivotal phone call from a friend led him to list and sell a house swiftly, setting the stage for a thriving career:
“I ended up selling 139 homes in the worst year of real estate” – Joe Seamon (39:42)
Krista and Joe discuss how determination and consistency transformed his career, even in the face of industry downturns.
Key Takeaways: Strategies for Aspiring Real Estate Agents
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Consistency is Key: Joe advises agents to “fall in love with the boring,” referring to maintaining consistent daily processes and routines (45:23).
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Implement Structured Routines: Adhering to a disciplined morning routine sets a productive tone for the day.
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Personalized Communication: Utilizing video text messages to maintain personal connections without directly soliciting business.
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Leverage Technology: Using QR codes and personalized market analysis funnels to engage potential clients.
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Community Engagement: Being active in the community through social media and local events to build trust and authority.
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Persistence in Marketing Efforts: Sustaining long-term marketing campaigns, such as the CMA drop-off strategy, even when immediate results are not visible.
Joe’s Final Advice: Embrace the Fundamentals
When asked for a single piece of advice, Joe emphasizes the importance of consistency and process:
“Fall in love with the boring... If you're sending mixed signals... If you're consistent and boring, that's” – Joe Seamon (45:35)
He encourages real estate professionals to remain steadfast in their daily routines and processes to differentiate themselves from the competition.
Conclusion: Inspiring Others Through Example
Krista commends Joe for his unwavering dedication and success, highlighting his role as a supportive figure in her coaching program. Joe reiterates the importance of his strategies and his commitment to serving clients with integrity and expertise.
Final Quotes:
“If you're a real estate agent or a lender or something like that. Fall in love with the boring.” – Joe Seamon (45:35)
“Real estate is a numbers game... You've got to treat your real estate business as a business.” – Joe Seamon (18:57)
Resources Mentioned:
- Thrive Document: Available in show notes.
- Daily Sheet and Video Text Messaging Guidelines: Available in show notes.
- KristaMashore.com/GetMoreListings: Sign up for a three-day virtual event on digital marketing and lead generation strategies.
Connect with Joe Seamon:
- Facebook: JoeSeamon
- Instagram: JoeSeamon
- TikTok: JoeSeamon_Realtor
- Markets Served: Augusta, Georgia and Aiken/North Augusta, South Carolina
Join Krista Mashore’s Virtual Event:
- Website: kristamayshore.com/GetMoreListings
- Event: Three-Day Virtual Event on Digital Marketing and Lead Generation for Real Estate Professionals
This episode serves as an invaluable resource for real estate agents seeking proven strategies to elevate their business, emphasizing the power of consistency, personalized communication, and strategic marketing efforts. Joe Seamon’s journey from adversity to becoming a top producer exemplifies the impact of disciplined execution and unwavering dedication.