Podcast Summary: F.I.R.E.D Up with Krista Mashore Episode Title: Mistakes Don't Make You A Failure, Giving Up Does!
Episode Number: 930
Release Date: March 7, 2025

Introduction: Embracing Failure as a Stepping Stone

In Episode 930 of F.I.R.E.D Up with Krista Mashore, host Krista Mashore delves deep into the concept that making mistakes does not equate to failure—it's the act of giving up that truly signifies defeat. Drawing inspiration from Thomas Edison's famous quote, Krista emphasizes the importance of persistence and learning from setbacks to achieve long-term success.

Krista Mashore [00:00]: "Mistakes don't make you a failure. Giving up does."

Embracing Mistakes and Persistence

Krista sets the tone by sharing personal insights and highlighting the inevitability of making mistakes when pursuing significant goals. She reframes failures as valuable lessons that guide adjustments and improvements, reinforcing the idea that perseverance is key to overcoming challenges.

Krista Mashore [00:45]: "The only time honestly really can fail is if you stop. If you give up."

Success Stories: From Setbacks to Triumphs

Krista introduces several success stories from her coaching program, showcasing how her students transformed their businesses by embracing mistakes and maintaining resilience.

• Debbie's Transformation: Initially hesitant to appear on camera, Debbie transitioned from a faceless Instagram presence to garnering 1.5 million views on a single video within five months. Her story underscores the power of consistency and stepping out of one's comfort zone.

  Krista Mashore [01:30]: "Debbie just recorded a video yesterday that as of today has 1.5 million views."

• Hope George's Recovery: After a significant business loss of $900,000 due to a poor decision, Hope quickly rebounded to achieve a $4 million month. Her ability to learn from mistakes and adapt exemplifies the episode's central theme.

  Krista Mashore [03:31]: "One month after that I did a $4 million month."

• Haley Jones' Growth: Transitioning from eight to thirty-three transactions in a year, Haley highlights the impact of implementing Krista's digital marketing strategies and leveraging social media effectively.

  Haley Jones [05:59]: "Went from eight to 33 the next year and have grown every year."

• Alicia Collins' Expansion: With over 20 years in the business, Alicia shares her journey from handling a small team to managing 300 transactions annually through strategic video marketing and influencer partnerships.

  Alicia Collins [09:52]: "I've been with Krista. This program changed my life and my business."

• Joe Seaman's Best Month: Amidst a challenging market with high interest rates and limited inventory, Joe achieved his personal best month by generating $140,000 in commissions.

  Joe Seaman [13:05]: "In June of 2024, I collected over $140,000 in commission."

Strategies for Securing Listings

The episode features an insightful discussion among Krista and her guests on effective strategies to secure listings in a competitive real estate market.

• Sphere of Influence and Consistent Video Marketing: Guests emphasize leveraging their existing networks and maintaining a consistent video presence to stay top-of-mind with potential clients.

  Shanara Carter [26:58]: "100%. And social media... my phone rings every day with a new referral."

• Preparing Comprehensive Marketing Assets: Creating detailed CMA (Comparative Market Analysis) boxes and marketing materials before listing appointments ensures professionalism and adds value for clients.

  Joe Seaman [14:25]: "Create a CMA box with my book and a neighborhood CMA... deal's done."

• Positive Attitude and Confidence: Maintaining a positive outlook and exuding confidence are crucial for building trust and attracting clients.

  Joe Seaman [32:34]: "Confidence and a positive attitude, lots of energy, real energy."

Leveraging Video Content for Marketing

A significant portion of the discussion centers around the importance of video content in real estate marketing. The guests share their approaches to creating engaging videos that educate and build trust with their audience.

• Alicia Collins' Video Consistency: Alicia advises agents to create daily videos, sharing stories and experiences to build rapport with viewers.

  Alicia Collins [57:03]: "Make the video once a day... The more video you make, the better you are."

• Hope George's Neighborhood Funnels: Hope utilizes neighborhood-specific video funnels to showcase her expertise and provide valuable market insights, differentiating herself from competitors.

  Dr. Hope George [62:03]: "Neighborhood funnel... nobody else is doing this."

Investing Wisely in Marketing

Guests discuss the importance of allocating a reasonable budget towards marketing activities, particularly on social media platforms like Facebook and YouTube.

• Starting Small and Scaling: Joe emphasizes beginning with a low advertising budget and scaling as leads and referrals increase.

  Joe Seaman [46:41]: "Real, real low... start with a dollar a day."

• Shanara Carter's Ad Strategy: Shanara highlights the effectiveness of starting with minimal ad spend and gradually increasing investment as visibility grows.

  Shanara Carter [49:21]: "Started like a dollar a day... when people see you everywhere."

The Power of Community and Support

The camaraderie within Krista's coaching program is a recurring theme, with guests sharing how mutual support and knowledge-sharing have accelerated their growth.

• Shared Knowledge and Collaboration: Agents actively assist each other, creating a supportive environment that fosters rapid learning and implementation of best practices.

  Joe Seaman [54:11]: "Everyone is so giving of their time... it's one of the best things that's happened through the coaching group."

• Building Meaningful Relationships: The strong community ties not only provide business insights but also form lasting friendships that enhance personal and professional lives.

  Shanara Carter [52:52]: "I have my real estate besties... surrounding myself with like-minded individuals."

Rapid Fire Advice: Top Tips for Success

In a rapid-fire segment, guests share their most impactful advice for real estate agents aspiring to elevate their business.

• Alicia Collins: "Make the video once a day. Think about something that's happened in your real estate business and tell a story." [57:03]

• Shanara Carter: "Get out of your own way, schedule out your day. Do the least favorite tasks first and do them well." [57:56]

• Hope George: "Make a commitment to getting your assets completed. Use the resources available and don't give up when faced with technical challenges." [58:22]

• Joe Seaman: "Fall in love with the boring. Create a consistent morning routine to set your day up for success." [60:14]

Favorite Marketing Funnels

The guests discuss their preferred marketing funnels, detailing how these processes streamline lead generation and conversion.

• Alicia Collins: "I love the CMA funnel... running ads to that funnel and retargeting with video ads." [61:38]

• Shanara Carter: "Listing process funnel helps sellers choose me when I arrive. Includes CMA box and marketing materials." [63:07]

• Joe Seaman: "Home valuation funnel... QR codes on postcards directing to 'What’s My Home Worth?' triggers the CMA process." [66:20]

• Hope George: "Neighborhood funnel with local business spotlights and monthly market updates to establish expertise." [64:15]

Conclusion: Taking Action and Staying Consistent

Krista wraps up the episode by urging listeners to implement the shared strategies consistently. The emphasis is on starting small, staying persistent, leveraging community support, and continuously refining marketing efforts to achieve financially independent retirement early (F.I.R.E.D).

Krista Mashore [70:17]: "It's a three-day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristamayshore.com/limitlesslistings and I will see you there."

Notable Quotes with Timestamps

• Krista Mashore [00:00]: "Mistakes don't make you a failure. Giving up does."

• Krista Mashore [03:31]: "One month after that I did a $4 million month."

• Joe Seaman [46:41]: "Real, real low... start with a dollar a day."

• Alicia Collins [57:03]: "Make the video once a day... The more video you make, the better you are."

• Joe Seaman [60:14]: "Fall in love with the boring. Create a consistent morning routine to set your day up for success."

Final Thoughts

Episode 930 of F.I.R.E.D Up with Krista Mashore serves as a motivational blueprint for real estate entrepreneurs aiming to excel in their field. By transforming mistakes into learning opportunities, maintaining unwavering persistence, and leveraging robust marketing strategies—particularly through video content and community engagement—agents can significantly elevate their business performance. The shared experiences and actionable advice from Krista and her guests provide listeners with the tools and inspiration needed to achieve extraordinary success in the competitive real estate market.