Summary of "F.I.R.E.D UP with Krista Mashore" Episode 944: Part 2 – 10 Things to Never Do at a Listing Appointment

Podcast Information:

• Title: F.I.R.E.D UP with Krista Mashore
• Host/Author: Krista Mashore
• Description: Empowering entrepreneurs to stand out through digital marketing strategies and tools aimed at dominating their industries and achieving Financial Independence, Retired Early (F.I.R.E.D).
• Episode: Part 2 – 10 Things to Never Do at a Listing Appointment
• Episode Number: 944
• Release Date: April 23, 2025

In Part 2 of Episode 944, Krista Mashore delves deeper into the critical mistakes real estate agents must avoid during listing appointments to secure listings and foster successful client relationships. Building upon the first five tips covered in the previous episode, Krista presents five additional pitfalls that can cost agents thousands of dollars if not addressed properly.

Tip 6: Never Overpromise on Price

Krista emphasizes the importance of setting realistic pricing strategies during listing appointments. Overpricing a property, especially in a buyer's market, can lead to prolonged market time and reduced offers. She advises agents to become "the surgeon" or "the doctor," adept at explaining the rationale behind pricing decisions.

Notable Quote:

"Overpricing is the biggest mistake that you can make and it will cost you thousands of dollars."
— Krista Mashore [05:20]

Key Points:

• Utilize data-driven approaches to justify pricing.
• Present comparative market analysis, showing similar home listings, their time on the market, and price reductions.
• Educate sellers on how market conditions (seller's vs. buyer's market) influence pricing strategies.
• Suggest strategic pricing, such as listing at $899,000 instead of $900,000, to capture more search results and visibility.

Tip 7: Never Rush Through the Appointment

Rushing a listing appointment can undermine an agent's ability to build rapport and establish authority. Krista shares her experience of handling numerous listings by pre-marketing through a 15-minute presentation video, addressing common questions and showcasing advanced marketing tactics.

Notable Quote:

"Develop rapport. Make sure you give both parties the attention they deserve."
— Krista Mashore [09:15]

Key Points:

• Prepare thoroughly before the appointment to streamline the process.
• Develop a relationship with clients, ensuring each member feels valued.
• Demonstrate expertise and authority in the field to gain the seller’s trust.
• Take time to walk through the home to understand its nuances, which aids in accurate pricing and tailored marketing strategies.

Tip 8: Do Not Criticize Their Home

Critiquing a seller's home can damage the agent-client relationship. Instead, Krista recommends offering genuine compliments and focusing on enhancing the property's value without belittling the seller’s personal touches.

Notable Quote:

"Do not put them down. You will lose listings, I guarantee it."
— Krista Mashore [12:45]

Key Points:

• Start with sincere compliments about the home's positive features.
• Acknowledge the effort the homeowners have put into their property.
• Offer constructive suggestions to increase the home's market value without disparaging the current state.
• Recognize the emotional attachment sellers have to their homes and respect their perspective.

Tip 9: Don't Forget to Ask for the Listing

Closing the deal is paramount. Krista stresses the necessity of confidently asking for the listing and securing micro-commitments throughout the appointment to guide the seller towards signing the contract.

Notable Quote:

"Do not leave without getting a signature on the contract."
— Krista Mashore [17:30]

Key Points:

• Engage sellers with questions that lead them to envision the benefits of your services.
• Present the listing agreement confidently, emphasizing your commitment and the next steps.
• Address any hesitations by understanding and overcoming their concerns without being overly pushy.
• Always bring a contract to the appointment, ready to discuss and finalize terms as needed.

Tip 10: Don't Leave Without a Follow-Up Plan

A structured follow-up plan is essential to maintain momentum after the listing appointment. Krista highlights the importance of scheduling subsequent actions immediately after securing the listing to ensure seamless progression.

Notable Quote:

"Don’t leave without a follow-up plan. Schedule the next steps right there."
— Krista Mashore [20:10]

Key Points:

• Immediately schedule services such as staging, photography, and videography once the listing is signed.
• Set clear timelines for follow-up communications to keep the seller informed and engaged.
• If a listing is not secured, seek constructive feedback and leave the door open for future collaboration.
• Maintain professionalism even in cases where the listing is lost, demonstrating respect and willingness to assist in the future.

Conclusion

In Episode 944 Part 2, Krista Mashore equips real estate agents with actionable strategies to avoid common pitfalls during listing appointments. By adhering to these tenets—ranging from honest pricing to effective follow-up—agents can enhance their chances of securing listings, building trust with clients, and ultimately driving their business to new heights. Krista’s blend of practical advice and personal anecdotes offers a comprehensive guide for both novice and seasoned agents aiming to dominate their market.

Additional Resources:

• Free Downloads and Tools: Visit KristaMashore.com/Podcast for valuable resources to support your real estate endeavors.
• Virtual Event: Sign up for Krista’s three-day virtual event at kristamayshore.com/forward/lesslesslistings to learn advanced market domination techniques.

Listen to More Episodes: Join Krista Mashore every Monday, Wednesday, and Friday for new episodes packed with no-nonsense advice to elevate your real estate business. Don’t forget to like, subscribe, and engage with the community by leaving your comments and favorite tips.