F.I.R.E.D Up with Krista Mashore - Episode 899 Summary

Title: Real Estate in 2025: Are You Ready for the Future?
Host: Krista Mashore
Release Date: December 11, 2024

1. Introduction: The Shifting Real Estate Paradigm

In Episode 899 of F.I.R.E.D Up with Krista Mashore, Krista delves into the transformative changes reshaping the real estate industry as we approach 2025. Emphasizing the necessity for agents to adapt, Krista sets the stage for a comprehensive discussion on emerging trends and essential strategies for future success.

2. The Evolving Real Estate Landscape

Krista begins by highlighting the rapid evolution within the real estate sector. She states, “Nothing, literally nothing on that test is going to help you in your career today” (00:00) referring to outdated real estate exams that no longer align with current industry demands. This observation underscores the importance of staying abreast with contemporary practices rather than relying on obsolete training.

3. Embracing Digital Marketing

A significant portion of the episode centers on the critical role of digital marketing in modern real estate. Krista asserts, “We are living in an era where your online presence can either dictate or not your success or lack thereof” (00:00). She elaborates on key components such as:

• Search Engine Optimization (SEO): Enhancing online visibility to attract potential clients.
• Video Utilization: Leveraging video content to engage and educate audiences.
• Brand Creation: Building a recognizable and trustworthy brand that resonates with clients.

Krista emphasizes that mastering these digital tools is non-negotiable for agents aiming to thrive in the competitive landscape of 2025.

4. The Decline of Traditional Methods

Moving away from digital strategies, Krista critiques traditional real estate practices. She remarks, “The days of cold calling and door knocking, they don't exist anymore” (00:00). By sharing her personal aversion to door-to-door interactions—“I actually have a glass door. When somebody knocks on my door, I am running and hiding because I am fearful” (00:00)—she illustrates the diminishing effectiveness of these approaches in the digital age.

5. Building a Robust Online Presence with Google My Business

A pivotal segment of the episode focuses on the importance of establishing a Google My Business (GMB) page. Krista urges, “If you do not have a Google My Business page, you need to pause this video right now and go Google how to set up a Google my business page and do it right away” (00:00). Key actions include:

• Acquiring Reviews and Testimonials: Encouraging feedback from clients and collaborators to enhance credibility.
• Responding to Reviews: Engaging personally with both positive and negative feedback to demonstrate commitment and reliability.

She explains that maintaining an active and well-reviewed GMB page significantly boosts visibility, as “Google is the number one search engine. That's where everybody goes to search for things and they're going there to search for you, too” (00:00).

6. Understanding Client Research Behaviors

Krista sheds light on client behavior patterns, noting that “buyers and sellers start looking for information, researching six to 12 months before they actually take action” (00:00). This insight highlights the necessity for agents to establish a strong online presence early, ensuring that their services are top-of-mind when clients are ready to engage.

7. The Importance of Learning from Proven Experts

Addressing the shortcomings of traditional training, Krista emphasizes the value of learning from experienced professionals: “You don't know what you don't know. No one's taught you” (00:00). She critiques broker and team leader training programs, stating, “Your broker's usually competing with you. Your team leader has never even sold a house before” (00:00). Instead, Krista advocates for investing in specialized education to acquire actionable strategies that drive real results.

8. Krista’s Proven Success and Student Achievements

Krista shares her personal success story, revealing that she has invested over $1.6 million in accumulating expertise and highlights her ability to average 134 home sales a year. She proudly mentions that her students nationwide are achieving similar successes by implementing the strategies she teaches, reinforcing the effectiveness of her methods.

9. Invitation to the Virtual Event

Towards the episode's conclusion, Krista promotes her three-day virtual event, designed to impart her digital marketing strategies. She invites listeners to participate, offering a free ticket for those who comment below the video. Krista summarizes the event’s objectives: teaching agents how to dominate their market, increase listings, and become the go-to choice for clients. She directs listeners to sign up at kristamayshore.com/limitlesslistings.

10. Concluding Insights

In wrapping up, Krista reinforces the imperative for real estate agents to pivot towards digital marketing to remain competitive. She encapsulates the episode’s core message: adapting to technological advancements and understanding client behaviors are essential for thriving in the future real estate landscape.

Notable Quotes

• Outdated Training: “Nothing, literally nothing on that test is going to help you in your career today.” (00:00)
• Online Presence: “We are living in an era where your online presence can either dictate or not your success or lack thereof.” (00:00)
• Fear of Traditional Methods: “I actually have a glass door. When somebody knocks on my door, I am running and hiding because I am fearful.” (00:00)
• Learning from Experts: “You don't know what you don't know. No one's taught you.” (00:00)

Key Takeaways

• Adapt or Fall Behind: The real estate industry is rapidly evolving; staying updated with digital marketing is crucial.
• Digital Dominance: Mastering SEO, video marketing, and brand building online can significantly enhance an agent's visibility and success.
• Customer Engagement: Establishing and maintaining an active Google My Business page with genuine reviews is essential for attracting clients.
• Educational Investment: Learning from experienced professionals and investing in specialized training yields tangible results.
• Upcoming Opportunities: Participating in specialized events, such as Krista’s virtual workshop, can provide agents with the tools necessary to excel.

For a deeper dive into the strategies discussed and to access free resources, visit KristaMashore.com/Podcast.