Real Estate in 2025: Are You Ready for the Future? Ep. (899) - F.I.R.E.D UP with Krista Mashore

Summary5 min read

F.I.R.E.D Up with Krista Mashore - Episode 899 Summary

Title: Real Estate in 2025: Are You Ready for the Future?
Host: Krista Mashore
Release Date: December 11, 2024

1. Introduction: The Shifting Real Estate Paradigm

In Episode 899 of F.I.R.E.D Up with Krista Mashore, Krista delves into the transformative changes reshaping the real estate industry as we approach 2025. Emphasizing the necessity for agents to adapt, Krista sets the stage for a comprehensive discussion on emerging trends and essential strategies for future success.

2. The Evolving Real Estate Landscape

Krista begins by highlighting the rapid evolution within the real estate sector. She states, “Nothing, literally nothing on that test is going to help you in your career today” (00:00) referring to outdated real estate exams that no longer align with current industry demands. This observation underscores the importance of staying abreast with contemporary practices rather than relying on obsolete training.

3. Embracing Digital Marketing

A significant portion of the episode centers on the critical role of digital marketing in modern real estate. Krista asserts, “We are living in an era where your online presence can either dictate or not your success or lack thereof” (00:00). She elaborates on key components such as:

Search Engine Optimization (SEO): Enhancing online visibility to attract potential clients.
Video Utilization: Leveraging video content to engage and educate audiences.
Brand Creation: Building a recognizable and trustworthy brand that resonates with clients.

Krista emphasizes that mastering these digital tools is non-negotiable for agents aiming to thrive in the competitive landscape of 2025.

4. The Decline of Traditional Methods

Moving away from digital strategies, Krista critiques traditional real estate practices. She remarks, “The days of cold calling and door knocking, they don't exist anymore” (00:00). By sharing her personal aversion to door-to-door interactions—“I actually have a glass door. When somebody knocks on my door, I am running and hiding because I am fearful” (00:00)—she illustrates the diminishing effectiveness of these approaches in the digital age.

5. Building a Robust Online Presence with Google My Business

A pivotal segment of the episode focuses on the importance of establishing a Google My Business (GMB) page. Krista urges, “If you do not have a Google My Business page, you need to pause this video right now and go Google how to set up a Google my business page and do it right away” (00:00). Key actions include:

Acquiring Reviews and Testimonials: Encouraging feedback from clients and collaborators to enhance credibility.
Responding to Reviews: Engaging personally with both positive and negative feedback to demonstrate commitment and reliability.

She explains that maintaining an active and well-reviewed GMB page significantly boosts visibility, as “Google is the number one search engine. That's where everybody goes to search for things and they're going there to search for you, too” (00:00).

6. Understanding Client Research Behaviors

Krista sheds light on client behavior patterns, noting that “buyers and sellers start looking for information, researching six to 12 months before they actually take action” (00:00). This insight highlights the necessity for agents to establish a strong online presence early, ensuring that their services are top-of-mind when clients are ready to engage.

7. The Importance of Learning from Proven Experts

Addressing the shortcomings of traditional training, Krista emphasizes the value of learning from experienced professionals: “You don't know what you don't know. No one's taught you” (00:00). She critiques broker and team leader training programs, stating, “Your broker's usually competing with you. Your team leader has never even sold a house before” (00:00). Instead, Krista advocates for investing in specialized education to acquire actionable strategies that drive real results.

8. Krista’s Proven Success and Student Achievements

Krista shares her personal success story, revealing that she has invested over $1.6 million in accumulating expertise and highlights her ability to average 134 home sales a year. She proudly mentions that her students nationwide are achieving similar successes by implementing the strategies she teaches, reinforcing the effectiveness of her methods.

9. Invitation to the Virtual Event

Towards the episode's conclusion, Krista promotes her three-day virtual event, designed to impart her digital marketing strategies. She invites listeners to participate, offering a free ticket for those who comment below the video. Krista summarizes the event’s objectives: teaching agents how to dominate their market, increase listings, and become the go-to choice for clients. She directs listeners to sign up at kristamayshore.com/limitlesslistings.

10. Concluding Insights

In wrapping up, Krista reinforces the imperative for real estate agents to pivot towards digital marketing to remain competitive. She encapsulates the episode’s core message: adapting to technological advancements and understanding client behaviors are essential for thriving in the future real estate landscape.

Notable Quotes

Outdated Training: “Nothing, literally nothing on that test is going to help you in your career today.” (00:00)
Online Presence: “We are living in an era where your online presence can either dictate or not your success or lack thereof.” (00:00)
Fear of Traditional Methods: “I actually have a glass door. When somebody knocks on my door, I am running and hiding because I am fearful.” (00:00)
Learning from Experts: “You don't know what you don't know. No one's taught you.” (00:00)

Key Takeaways

Adapt or Fall Behind: The real estate industry is rapidly evolving; staying updated with digital marketing is crucial.
Digital Dominance: Mastering SEO, video marketing, and brand building online can significantly enhance an agent's visibility and success.
Customer Engagement: Establishing and maintaining an active Google My Business page with genuine reviews is essential for attracting clients.
Educational Investment: Learning from experienced professionals and investing in specialized training yields tangible results.
Upcoming Opportunities: Participating in specialized events, such as Krista’s virtual workshop, can provide agents with the tools necessary to excel.

For a deeper dive into the strategies discussed and to access free resources, visit KristaMashore.com/Podcast.

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Transcript1 lines

[00:00]
A
The real estate game is evolving, and those who are not quickly changing are leaving the industry, just like we saw last year. I mean, look at the real estate exam. Nothing, literally nothing on that test is going to help you in your career today. And why? Because it's outdated. And so are the strategies that you've been taught to use from your brokers and team leaders. They do not work any longer. I mean, think about it. Where are you watching me right now? You're watching me on the Internet, and that's exactly where buyers and sellers are looking. We are living in an era where your online presence can either dictate or not your success or lack thereof. So what does it mean for you as a real estate agent? It means that you need to start mastering digital marketing. Search engine optimization, how to utilize video, and how to create a brand that resonates with your audience and people want to watch. It's about educating them. So those days, and you know this, of cold calling and door knocking, they don't exist anymore. I mean, think about it. I actually have a glass door. When somebody knocks on my door, I am running and hiding because I am fearful. And so are the people on the other side of that door. Think about when you get a phone call, what do you do? You spam it. You don't answer it. They are doing the exact same thing to your calls as well. My phone doesn't even ring. If the number is not saved and I don't know who it is, it goes directly into spam. That's happening to you, too. So you need to be where your clients are looking and they are looking online. So I'm going to be unveiling a digital marketing strategy that you can employ right now that's going to take your business to new heights. I'm not talking about theory. I'm talking about exactly what I did to average 134 homes a year while I was in the real estate industry. And my students are in the exact same thing across the nation. So listen up. First off, I'm going to ask you this one question. Do you have a Google my business page? And if you do not, you need to pause this video right now and go Google how to set up a Google my business page and do it right away. It is essential right now. I mean, think about it. Google is the number one search engine. That's where everybody goes to search for things and they're going there to search for you, too. And when you have a Google my business page, you need to start getting reviews and testimonials from other people, people you've worked with, people you're working with, like inspectors title. You get Madrid if you've never even sold a house before, you have people you're working with that are part of your team that can give you a valid referral, a valid review. And then once you get that review, make sure respond that review and be very, very personal with response. Google likes five star reviews. They like when you respond and they like reviews that are current. And here's the deal, everybody. We know there's always an angel out there. You're going to get a bad review here and there and when you do, you have to respond to that one too. And guess what? You cannot delete them. So you gotta respond. So why is this so important? Because research shows that buyers and sellers start looking for information, researching six to 12 months before they actually take action. So that means when they're researching homes in my area, how to sell a house, how to buy a house, your name will start to come up. You want your name to come up and then thinking about you before they're actually ready to take action. And here's the thing everybody, you don't know what you don't know. No one's taught you. Your broker's usually competing with you. Your team leader has never even sold a house before. So it's important that you learn from someone that's actually done the thing that you're trying to do. I mean personally alone, I've invested over $1.6 million to have these awards over my head, learning from experts who specialize in things I was trying to learn. And guess what? Every single month I hold a three day virtual event. And because you're watching this video, just comment below and I will give you a free ticket. Doesn't cost you anything. Where we go over all of these strategies, how to use digital marketing, how to use video, how to put your client avatar so that you can have brand awareness and start converting more buyers and sellers. Hey there. If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the go to obvious choice. Sign up for my virtual event. Just go to kristamayshorn.com limitlesslistings do me a favor. This is a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristamayshore.com forward/lesslesslistings and I will see you there.