Podcast Summary: F.I.R.E.D UP with Krista Mashore
Episode: "This Mindset Framework Will 10X Your Business!" (Ep. 960)
Release Date: August 25, 2025
Host: Krista Mashore
Main Theme
In this episode, Krista Mashore shares her transformative "Personal Empowerment Framework," designed to help entrepreneurs take control of their narrative and 10X their business and personal success. Drawing from her own journey from adversity to financial achievement, Krista breaks down the SNAPS framework—a step-by-step model for reframing thoughts, driving action, and achieving tangible results in any aspect of life or business.
Key Discussion Points & Insights
Introducing the Personal Empowerment Framework (SNAPS)
- What is SNAPS?
Krista introduces the SNAPS model as a tool for mastering self-talk and controlling outcomes:- S (Situation): The indisputable fact or circumstance.
- N (Narrative): The story you tell yourself about that situation.
- A (Affect): The emotional and physiological effect your narrative has on you.
- P (Proceed): How you choose to act (or not act) based on the effect.
- S (Success): The ultimate outcome or result.
- Quote:
"You have the ability to change any situation, any event or any circumstance."
— Krista (00:14)
Understanding the Power of Your Narrative
- Controllable vs. Uncontrollable:
You can't change facts like interest rates or market downturns, but you can change how you interpret them. - Example in Real Estate:
Despite high interest rates and a downturn in home sales, viewing the situation as an opportunity to capture more market share causes a different effect and prompts proactive steps. - Quote:
"What you can control is the narrative that happens around the situation."
— Krista (02:29)
Step-by-Step Deep Dive of the SNAPS Framework
- Situation: Only facts—no emotions, feelings, or opinions.
- Narrative: Be highly aware of self-talk; negativity leads to paralysis, positivity leads to action.
- Affect: Both emotional and physical—can create defeat, or energy.
- Proceed: What action will you actually take?
- Success: Consistent positive navigation of this cycle leads to predictable results.
- Quote:
"That story and that narrative is going to create, you know, a feeling... and that that effect wanted to be a positive effect, not a negative effect, so that I take the right kind of action."
— Krista (15:10)
The "Stop, Snap, and Switch" Technique
- Awareness Is Key:
You have 35,000–70,000 thoughts daily; most are repeated—and many are negative. - The Technique:
- Stop the negative thought as soon as you catch it.
- Snap a bracelet (or find a similar trigger) to interrupt the pattern.
- Switch: Restate the negative statement as a positive, grounded in reality.
- Example Scenario:
From: “Interest rates are going to kill my business.”
To: “Because many agents are leaving, it’s a great time to grow my market share.” - Quote:
"Once you realize it, you stop, you snap the bracelet, you switch it to the other hand, and then you restate that negative statement into a positive one."
— Krista (17:56)
Krista’s Personal Story: From Adversity to Achievement
- Her Background:
Early struggles: trauma, foster care, learning disabilities, group homes, and physical abuse. - Overcoming through Mindset:
Focused, continuous mindset work using the frameworks she now teaches. - Empowering Listeners:
Everyone has trauma; the key is owning your story and changing your narrative. - Quote:
"You are the only one responsible for creating the life that you deserve. And you deserve it."
— Krista (27:07)
Reframing Relationships: Krista’s Marriage Example
- Mindset at Home:
When marital challenges arise, shifting focus from negatives to the positive qualities of her spouse transformed her relationship. - Quote:
"Once I changed my thinking and the story in my head, our whole entire marriage just has continued to go up and up."
— Krista (31:45)
Science & Results: Why This Works
- Neuroscience of Self-Talk:
- The left prefrontal cortex grows with positive self-talk, leading to solution-focused thinking.
- The amygdala expands with negative thinking.
- Practical Tip:
Focus on celebrating wins—what you focus on expands. - Quote:
"Research shows that the more that you have positive self talk and positive self thinking, it actually grows."
— Krista (38:54)
Notable Quotes & Memorable Moments
| Timestamp | Speaker | Quote | |-----------|---------|-------| | 00:14 | Krista | "You have the ability to change any situation, any event or any circumstance." | | 02:29 | Krista | "What you can control is the narrative that happens around the situation." | | 15:10 | Krista | "...That story and that narrative is going to create, you know, a feeling... and that that effect wanted to be a positive effect, not a negative effect, so that I take the right kind of action." | | 17:56 | Krista | "Once you realize it, you stop, you snap the bracelet, you switch it to the other hand, and then you restate that negative statement into a positive one." | | 27:07 | Krista | "You are the only one responsible for creating the life that you deserve. And you deserve it." | | 31:45 | Krista | "Once I changed my thinking and the story in my head, our whole entire marriage just has continued to go up and up." | | 38:54 | Krista | "Research shows that the more that you have positive self talk and positive self thinking, it actually grows." |
Timestamps for Important Segments
- 00:00 — Introduction & Krista’s 7-figure business journey
- 00:29 — Explanation of the SNAPS Personal Empowerment Framework
- 03:50 — Real estate market example: applying facts vs. narrative
- 07:45 — Deep dive: impact of the narrative and affect on action
- 13:32 — The role of self-talk in behavior and results
- 17:30 — Introducing “Stop, Snap, and Switch” technique
- 23:40 — Krista’s personal backstory: adversity, growth, mindset
- 29:30 — Relationships: reframing thinking to impact outcomes
- 34:50 — Neuroscience: the effects of self-talk on the brain
- 39:20 — Krista’s call to action: challenge to listeners
Actionable Takeaways
- Start with Success in Mind:
Define the result you want, then trace it backward to the actions and thoughts required. - Be Hyper-Aware and Proactive:
Regularly check in on your self-talk, and use the Stop, Snap, and Switch method for rapid reframing. - Celebrate Progress:
Notice and celebrate your successes; what gets celebrated gets replicated.
Overall Tone
Empowering, direct, practical, and deeply personal. Krista speaks with urgency, candor, and encouragement, urging listeners to own their mindset and take command of their business and lives.
Krista’s Final Thought:
"It's your Stop, Snap and switch. Let me know what yours is." (41:10)
Recommended For:
Entrepreneurs, business owners, self-improvement enthusiasts, and anyone ready to master their mindset to drive unstoppable results.