Podcast Summary: F.I.R.E.D UP with Krista Mashore

Episode: Three Toxic Beliefs Keeping You Broke! (Ep. 966)
Date: September 26, 2025
Host: Krista Mashore

Episode Overview

In this high-energy, no-nonsense episode, Krista Mashore unpacks the three most common “toxic beliefs” that keep hardworking entrepreneurs financially stuck, despite their long hours and determined effort. Drawing from her own inspiring journey from foster care to a multi-million dollar business, Krista delivers practical wisdom on how to break free from limiting mindsets and finally start building true wealth. This episode aims to challenge assumptions, spark self-reflection, and offer strategic tools to shift listeners into a more empowered, action-oriented money mindset.

Key Discussion Points & Insights

1. Scarcity Mindset (“Scar Thinking”)

[00:41]

• Often inherited from family or early life experiences

• Sounds like: “Money doesn’t grow on trees,” “There’s not enough to go around,” “Rich people are greedy,” or “I’ll never get ahead.”

• Consequence: Leads to fear-based decisions, undercharging, reluctance to invest, and thinking small

  “When you operate from a scarcity mindset, you make decisions from a place of fear instead of a place from opportunity.” – Krista Mashore [02:02]

• Personal Story: Krista started coaching for free due to fear and low self-worth, later proving her worth with a $4 million month in coaching.

• Shift Needed:

  • See money as a tool, not something scarce
  • Recognize money is always circulating—focus on providing value
  • Affirmation:

    "There’s an unlimited amount of money available to me when I provide unlimited value to others." – Krista Mashore [04:02]

2. The Hustle Trap

[05:06]

• The mistaken belief that working harder and longer hours is the only path to success

• Sounds like: “I just need to hustle more,” “Sleep is for the weak,” “I’m not doing enough yet.”

• Consequence: Wasted time and energy, mistaking busyness for productivity, burnout, and lack of financial results.

  “Hard work without a strategy… just is useless. You are wasting your money and time.” – Krista Mashore [05:30]

• Core Message:

  • Productivity ≠ busyness.
  • Focus on the small percentage of tasks that bring the biggest results (the 80/20 rule).
  • “Working harder is not the same as working smarter.” – Krista Mashore [06:03]
  • Learn to say no to good opportunities so you can say yes to great ones.
  • Prioritize rest and select tasks that move the business forward most effectively.

  “Ask yourself: What’s the highest skill that I can do today that’s going to move my business the fastest?” – Krista Mashore [07:22]

3. Imposter Syndrome Disguised as Humility

[08:15]

• Shows up as: “I’m not ready to charge premium prices,” “Who am I to call myself an expert?” “I need more experience before I can really help people.”

• Consequence: Constantly waiting, never taking decisive action, remaining underpaid and under-recognized

  “You will never feel ready. There will always be someone who knows more than you, has more experience than you have. And if you wait until you feel ready, you’ll be waiting forever.” – Krista Mashore [09:18]

• Insight:

  • Even those less qualified may be charging more—belief in oneself is the differentiator.
  • You don’t have to be perfect—just a few steps ahead of your client to offer value.

  “Stop waiting for permission to own your expertise. Your clients don’t need you to be perfect, they need you to get them results.” – Krista Mashore [10:55]

  • Affirmation:
    “I am enough. I know enough. I have something valuable to offer right now.” – Krista Mashore [11:41]

4. The Compound Effect of Toxic Beliefs

[12:00]

• These beliefs interlock and reinforce each other:

  • Scarcity → undercharging
  • Hustle trap → burnout
  • Imposter syndrome → hesitancy to lead

• Results in stagnation and perpetual struggle, regardless of effort

  “You stay stuck in the same income bracket year after year, wondering why nothing changes despite all your hard work.” – Krista Mashore [12:36]

5. Personal Reflection & Final Call-to-Action

[13:25]

• Krista candidly shares she lived in this cycle herself and only unlocked growth by actively shifting her mindset.
• Encourages listeners to reflect on their own limiting beliefs and to consciously flip them for a breakthrough.
• Invites feedback:

  “What beliefs do you believe that you have that have been holding you back? Because we all have them, right?” – Krista Mashore [14:33]

• Promotes further resources and upcoming content for deeper mindset transformation.

Notable Quotes & Memorable Moments

• “These beliefs are not protecting you, they are limiting you.” – Krista Mashore [01:32]
• “Your job isn’t to hoard money or to be afraid of it. Your job is to provide so much value that people are happy to actually exchange their money for your solutions.” – Krista Mashore [03:52]
• “And please, for the love of all that’s holy, get some sleep. Your brain needs to rest to function at a high level.” – Krista Mashore [07:01]
• “While I was busy thinking I wasn’t ready, people with half my experience were charging double what I was charging and getting those clients.” – Krista Mashore [10:17]
• “Belief is contagious.” – Krista Mashore [10:46]
• “Now, if you’re ready to do deeper work of transforming your money mindset, make sure you’ve subscribed because I’ve got more content coming.” – Krista Mashore [13:53]

Key Takeaways

• Examine your beliefs about money, hard work, and self-worth—they shape your financial outcomes.
• Shift from scarcity to abundance thinking, from hustling harder to working smarter, and from waiting to feeling truly “ready” to taking action now.
• Own and communicate your value, even if you don’t feel perfect.
• Conscious mindset work is the foundation for sustained entrepreneurial success—not just more hours or effort.

Suggested Listening Order / Important Segments

• Introducing the three toxic beliefs & host’s backstory: [00:00 – 01:28]
• Scarcity mindset unpacked and how to shift it: [01:28 – 05:06]
• Hustle trap vs. working smarter: [05:06 – 08:15]
• Imposter syndrome and stewardship of expertise: [08:15 – 12:00]
• The compound effect of limiting beliefs: [12:00 – 13:25]
• Reflection and call to action: [13:25 – 14:54]

This episode is a must-listen for any entrepreneur feeling stuck, undervalued, or exhausted—Krista Mashore’s actionable advice and infectious energy offer both motivation and practical tools to break through self-imposed limits.