Top 10 Real Estate Marketing Tips to Dominate in 2025, Ep. (911) - F.I.R.E.D UP with Krista Mashore

Summary6 min read

Podcast Summary: "Top 10 Real Estate Marketing Tips to Dominate in 2025, Ep. 911"
F.I.R.E.D UP with Krista Mashore
Release Date: December 19, 2024

In the 911th episode of "F.I.R.E.D UP with Krista Mashore," host Krista Mashore delves into the Top 10 Real Estate Marketing Tips to Dominate in 2025. Tailored for entrepreneurs and real estate agents aiming to distinguish themselves in a competitive market, Mashore provides actionable strategies grounded in digital marketing principles to establish dominance and achieve Financial Independence, Retire Early (F.I.R.E.D).

1. Choose and Master a Single Platform

Timestamp: 00:02

Mashore emphasizes the importance of selecting one primary social media platform to focus your marketing efforts. Rather than spreading thin across multiple platforms, identifying where your target audience spends most of their time can lead to more effective engagement and conversion.

“Pick one platform where your audience is. Master that platform instead of juggling all of them.” – Krista Mashore

She cites her preference for Facebook due to its robust advertising capabilities and YouTube for its enduring, organic reach. The key takeaway is to align your platform choice with your audience's preferences and your desired outcomes, whether that's rapid exposure through ads or sustained organic growth.

2. Define and Understand Your Client Avatar

Timestamp: 05:15

Understanding your ideal client, or client avatar, is crucial. Mashore advises agents to dig deep into the demographics, preferences, and pain points of their target audience. Whether catering to young families or retirees, your marketing messages should resonate specifically with their unique needs.

“If you don’t speak directly to your client avatar, you’re not capturing their attention. Tailor your message to their unique situation.” – Krista Mashore

For instance, addressing veterans with specific loan programs acknowledges their service and financial circumstances, thereby increasing relevance and engagement.

3. Create Valuable, Problem-Solving Content

Timestamp: 12:30

Mashore stresses the importance of producing content that anticipates and answers potential client questions before they even ask them. This proactive approach not only positions you as an authority but also builds trust and credibility.

“Answer questions before they ask them to elevate your authority and showcase your expertise.” – Krista Mashore

She suggests creating various content types, such as buyer and seller guides, local market updates, and community-specific information, ensuring that each piece provides genuine value to your audience.

4. Engage Actively with Your Audience

Timestamp: 19:45

Engagement goes beyond content creation. Mashore highlights the necessity of actively interacting with your audience through comments, messages, and social media interactions. Building personal relationships fosters loyalty and increases the likelihood of referrals and repeat business.

“Engage, comment, and respond. Show genuine interest in your audience’s lives, not just their real estate needs.” – Krista Mashore

By participating in conversations and showing empathy, agents can create a community around their brand, enhancing trust and rapport.

5. Consistent Content Posting

Timestamp: 27:10

Consistency is key in maintaining visibility and relevance. Mashore recommends posting multiple times daily to keep your audience engaged and informed. Regular updates about real estate trends, community news, and personal insights help in staying top-of-mind.

“You need to be consistent. Posting 2 to 4 times every day keeps you relevant and builds a strong online presence.” – Krista Mashore

This habitual presence ensures that your brand remains a constant reference point for potential clients when they decide to enter the market.

6. Utilize Hashtags and Geotags Strategically

Timestamp: 34:20

Optimizing content with relevant hashtags and geotags can significantly enhance discoverability. Mashore advises using local and industry-specific tags to reach a broader yet targeted audience actively searching for related content.

“Use hashtags and geotags that your audience is searching for to increase your content’s visibility.” – Krista Mashore

By aligning your tags with popular search terms in your area, you increase the chances of attracting potential clients who are actively looking for real estate services.

7. Amplify Successful Content with Paid Ads

Timestamp: 41:35

When organic content performs well, Mashore suggests leveraging paid advertising to amplify its reach. Even a modest ad spend can boost visibility within your local community, ensuring that your top-performing content reaches a larger audience.

“If a video is doing well organically, invest a small amount to push it further into your local community.” – Krista Mashore

This strategy leverages platform algorithms to extend your reach beyond your immediate followers, tapping into new potential client segments.

8. Collaborate with Local Influencers and Strategic Partners

Timestamp: 48:50

Building partnerships with local influencers and businesses can expand your network and introduce your services to a broader audience. Mashore emphasizes the importance of choosing partners with aligned values and complementary audiences.

“Collaborate with local influencers who share your goals and can introduce you to their engaged followers.” – Krista Mashore

Whether it’s featuring a local restaurant in your video or co-hosting events, these collaborations create mutually beneficial relationships that enhance brand credibility and reach.

9. Replicate and Adapt What’s Working

Timestamp: 56:05

Monitoring and analyzing the performance of your content is essential. Mashore advises agents to identify what resonates with their audience and replicate similar strategies to maintain momentum and growth.

“If something is working, do more of it. Use your analytics to guide your content creation.” – Krista Mashore

By staying attuned to trends and audience preferences, agents can continually refine their approach to maximize engagement and conversions.

10. Embrace Social Media as a Core Business Strategy

Timestamp: 63:20

In the rapidly evolving real estate landscape, Mashore underscores that social media and digital presence are non-negotiable for success. Traditional methods of client acquisition are being overshadowed by online interactions, making it imperative to integrate social media into your core business strategy.

“Being active on social media and establishing yourself as a community market leader is absolutely essential in 2025.” – Krista Mashore

By adopting a robust digital marketing strategy, agents can ensure they remain competitive and visible in an increasingly online marketplace.

Conclusion

Krista Mashore’s episode provides a comprehensive roadmap for real estate agents aiming to dominate their market in 2025. From selecting and mastering the right platforms to creating engaging content and building strategic partnerships, each tip is designed to enhance visibility, establish authority, and foster meaningful client relationships. By implementing these strategies consistently, agents can position themselves as industry leaders and achieve sustained business growth in the digital age.

For those seeking deeper insights and hands-on strategies, Mashore promotes her three-day "Limitless Listings" virtual event, offering extensive training on social media, video, and digital domination. This event serves as a practical extension of the advice shared in the episode, providing participants with the tools needed to elevate their real estate business further.

Notable Quotes with Timestamps:

00:02 – “Pick one platform where your audience is. Master that platform instead of juggling all of them.” – Krista Mashore
05:15 – “If you don’t speak directly to your client avatar, you’re not capturing their attention. Tailor your message to their unique situation.” – Krista Mashore
12:30 – “Answer questions before they ask them to elevate your authority and showcase your expertise.” – Krista Mashore
19:45 – “Engage, comment, and respond. Show genuine interest in your audience’s lives, not just their real estate needs.” – Krista Mashore
27:10 – “You need to be consistent. Posting 2 to 4 times every day keeps you relevant and builds a strong online presence.” – Krista Mashore
34:20 – “Use hashtags and geotags that your audience is searching for to increase your content’s visibility.” – Krista Mashore
41:35 – “If a video is doing well organically, invest a small amount to push it further into your local community.” – Krista Mashore
48:50 – “Collaborate with local influencers who share your goals and can introduce you to their engaged followers.” – Krista Mashore
56:05 – “If something is working, do more of it. Use your analytics to guide your content creation.” – Krista Mashore
63:20 – “Being active on social media and establishing yourself as a community market leader is absolutely essential in 2025.” – Krista Mashore

By adhering to these ten strategic tips, real estate professionals can effectively elevate their marketing efforts, ensuring they not only meet but exceed their business goals in the competitive landscape of 2025.

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[00:00]
A
How to attract clients as a real estate agent in 2025. So the first one is pick a platform and master it. Don't think you have to be on every single platform. Pick one, where's your audience? Where are they scrolling? Where do they go to to look for information? Where's their fun social media app to be on? And that's what you're going to master and that's what you're going to learn. You don't need to know them all. For example, for me, I like YouTube, but I love Facebook because on Facebook I can run ads, spend a little bit of money to get a lot of exposure. YouTube is great too, because it's organic, takes a little bit longer, but it lasts forever. So you've got to figure out what you're interested in doing, what's your outcome, how long or how quickly you want to get the results and then learn it. You don't have to do all of at one time. So pick one with where your clients at and master it. Move on. And number two, which tip of number one is you need to know who your client avatar is. Who are you going after, what age group are they in? What are their likes, what do they want, what do they don't want? Right. For example, if I have somebody who has young kids, give me a completely different marketing message and information that I'm going to give somebody who's retiring and doesn't want to be around kids. So you need to know who your client avatar is, create content that they are going to be interested in watching and that helps them where they're at. And with that being said, I'm not telling you to only create content to your client avatar. You still want to create community updates, local market updates, national market update. Also want to make sure that when you're speaking to someone, at times you are speaking directly to your client avatar because the more your content speaks directly to someone, the more you will convert because they'll say, she's talking directly to me. Let me just give you a quick example, okay. If I was to say it's a great time to buy a house, well, let's just say I'm a veteran and as a veteran, I don't have a lot of money in the bank right now and I don't have very good credit. But I'm a veteran and I have a job, okay? Because I serve my country. I could actually maybe buy a house because there's loan programs out there, but I don't know about that. So if I just say it's a great time to buy a house. The veteran is ignoring me. He's not listening to me. But if I change that and I say, are you a veteran? Maybe I don't have a lot of money in the bank. You don't have the best credit. Do you know, because you served our country, you might have the ability to buy a home. There are several loan programs out there that the government has made because you served our country to help you buy a house. Now all of a sudden the veteran is going, oh my gosh, listen in. Okay, I'm not going to make every single video about a veteran, but at times I am. So I speak directly to my client avatar. So do something similar to your client avatar in addition to creating local market updates and national market updates and seller and buyer tips. Okay, makes sense. And the number three, now that you know who your avatar is and what they need, now you need to start creating valuable content that answers the questions that they have before they even know that they need them. Which means you need to know what questions they might ask. The idea is to answer questions before they actually ask them, before they meet with you. By doing this, you're going to elevate your authority. You're going to showcase that you're the expert. You're going to show that you actually understand them and their needs. It's going to seem like you are speaking directly to them. And that's exactly what you want. Create content specific to your client avatar as well as in the neighborhood, in the community that somebody's going to want to research and learn about when they go online. And now that you've created the content, now you need to engage with them, comment with them, answer their questions. If they like something, reach out. Send a text message. Send a message on Facebook when they're posting things, interact with their posts, show interest in them. That's not always just about real estate. You've got to develop relationships with people. You've got to get out into the community. You've got to show your face. You can't just sit behind a desk all the time. Although when you're creating content, you're on socials. Make sure you are engaging, reacting, responding, commenting. Now think about what kind of information can you give and create that your client avatar is actually going to want. Maybe it's a seller guide, maybe it's a buyer guide. Maybe it's a specific book in a specific community. Maybe it's five Tips to xyz. Fill in the blank. What kind of content? It's called a Lead magnet, where you offer something of value and, and somebody says, hey, I want that resource, I want that free thing in exchange for their contact information or in exchange for nothing at all, just to give them something of value that's going to showcase that you know what you're talking about and that they're going to engage in and be interested in also. Now, you need to be consistent. You can't think by posting just one video or creating one lead magnet that you're going to all of a sudden have a ton of followers. You're going to sell a lot of houses. You have to do it regularly. You should be posting at least 2, 3, 4 times every single day about what you're doing in real estate, things about the community, things people will actually be interested in. Let them get to know you both professionally and personally about what you're doing. Be consistent. Number seven, you want to start hashtagging and using geo tags about local content and local information. Think about things that you're saying that people are typing in and create hashtags that are relevant to that so that you show up when they are searching. And do you know, on every single platform, you can actually tag your location of where you are. And then when people search, it'll spit that information to them. And number eight, if you have a video that's doing well, you're getting lots of organic engagement. People are liking it. Take $5, put an ad spend behind that and push that video to your local community so they actually see you. This is how the algorithms work. The algorithms right now are only putting you in front of people that you're both engaging with. You want to be seen by the rest of your community. So when you put money behind that video, you're ensuring that people actually see your content. Number nine, collaborate with local influencers, strategic partners. Who has the following that you want to have? Maybe there's an awesome restaurant that has tons of Facebook followers on their Facebook page. Collaborate with them. Make good content with them. Go to their restaurant and do a video for them for free. And then put an ad behind it. Tag them and their location so people, when they search, they will see you. You want to get people in your community that you're talking with. You're helping each other out. You're doing things for. You are creating video content together. You're creating lead magnets together. You are friends strategizing to put each other in front of each other's audiences so that you can grow faster. And make sure when you choose these influencers, these strategic partners, so that they have the same goals and ideologies as you do, the same work ethic and the same type of person. Don't pick a bad guy just because they have a big following. And number 10, look at what's actually working. If you've got something that's working, do more of it. See what your numbers are doing. If people are responding, that means they like it. If you're getting a lot of views, it means they like it. You can also go onto the social media platforms, type in real estate and it's going to show you automatically on Instagram, on TikTok, on YouTube, what is trending, what videos people are doing. And when you see a video that has lots of views and lots of likes, it means you should create something very similar to that video because people are interested in it right now. So take a look at the numbers track and pay attention. No need to recap. If you do all those things, it's going to make a major difference in your business. But one thing you need to know is that social media, creating content, being that community market leader and getting yourself out there is absolutely essential in creating a business in 2025. Because people are online, the old ways of researching and looking do not exist anymore. Think about what you do as a consumer and start replicating that in how you're going after buyers and sellers and it will be a game changer by the time 2026 comes. You need more tips? I got a three day limitless listing event where we give you everything about social media, video and digital domination. Just comment below. I'll give you a free ticket to it. If this was helpful and you liked it, please subscribe and comment and I'll see you next time. Hey there. If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the go to obvious choice. Sign up for my virtual event just go to kristamayshore.com forward/lessless listings. Do me a favor, this is a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristamayshore.com forward/lessless listings and I will see you there.