← F.I.R.E.D UP with Krista Mashore
F.I.R.E.D UP with Krista Mashore
Why I Fired My First Student And What Happened Next, Ep. (967_
00:05:31
Too many entrepreneurs believe they need to keep every student/client. I learned the hard way, that’s simply not true. Early in my coaching business, I ignored red flags, tolerated bad behavior, and nearly let one client drain my energy, my brand,...
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Why I fired my first student, and why you should too. I'm Kristen Mishore, and I have built a online coaching business where Nobody knew me. Zero followers to just under $70 million in about seven and a half years. And I was like you when I first started. I was afraid of firing someone. I thought I had to take on every single client. And I have learned some hard lessons about who you should and who you shouldn't work with. And today what I'm going to do is I'm going to tell you about the most expensive lessons that I have learned and why. Inspiring. One of my best decisions that I've ever made. And I did it early on. So if you're ready to hear a story that might completely change how you think about your client relationships, let's dive in. We're going to call her Karen. Okay, not a real name, but for privacy, we're going to call her Karen. She came to me in my first year that I was coaching. And if you know me, I like to over deliver for everything. And back then I gave people my personal. It's called Voxer. I gave them walkie talkie, basically access to me. They would just do ungodly amounts of voice messages. They didn't care if I was on vacation or what time of night it was or I was on the weekend. Even though I asked him over and over, they just kept doing it. Finally, I fired this person, okay? Now because of this person, we have a no able policy. And I should have fired this person sooner because after they left, they started talking about me and posting things online. And the craziest thing is that they never implemented anything I asked them to. They didn't do the work. They weren't even sure they even wanted to be in the business. And they just put all the blame on me. But looking back, there were some red flags from day one that I completely ignored because I was blinded by the revenue. So red flag number one, she questioned everything. Not in a curious, learning way, but like in a challenging, prove it to me way. Every strategy I gave her, every piece of advice, every assignment, she always had reasons why it wouldn't work for her business. Right? Red flag number two, Karen wanted constant access. She would message me and the team late at night. She'd email me on the weekends and expect immediate responses. And she would email multiple people at one time. If she didn't get exactly what she wanted immediately, this person acted like she owned my time because she thought she was paying premium prices. And red flag number three, Karen never took responsibility when strategies didn't work, it was never because she didn't implement them, which she rarely did correctly or consistently. It was always because my advice was wrong or the market was wrong, or the industry was different. Red flag number four. Karen was an energy depleter. After every call with Karen, I felt exhausted. While my other students left me feeling energized and excited about progress, Karen left me feeling like I'd been through battle. But I told myself, it's okay, Krista, you can handle this. And let me tell you something, I was wrong. The breaking point came about eight months into our coaching relationship. Karen only implemented half of what I said. She would never do it consistently. She wouldn't follow things all the way through. She would change her mind constantly and then blame me because it didn't work. She had an excuse for everything. But here's what actually really got me. She started badmouthing my methods to other people in my community. She would post that I wasn't an honest person, that I didn't do what I said, and I wasn't a good coach and my strategies didn't work, and that I had never done the things that I was teaching, which was all completely, completely untrue. And the fact that I did not show strong enough leadership in the beginning. And I was afraid of firing her because I thought I needed the money. It was damaging not only to the community, but also to me and my brand. Then she demanded a painful refund because, and I quote, this isn't working. It's clearly your fault. I will never forget that moment. I remember thinking, are you kidding me? I gave this woman everything. She called me all the time. She didn't do what I said. I was listening to her and reading an email from her and I was being held hostage by somebody who was supposed to be a student, who never was a student at all. Somebody I was supposed to be helping was making me dread my own business. That's when I made the decision that changed everything for me. Now, here's what you need to know. When I let go of this client, I started attracting better quality clients who actually valued my expertise. I also learned I had to create boundaries that attracted better people. So. So by showing that I was willing to actually let go of a high paying client, it showed other people that I wasn't desperate for money. I valued the integrity of not only myself, but also other people in the program. So here's the lesson. Expensive clients can actually be the most expensive clients you'll ever have. Not because of what they pay you. But because of what they cost you, Karen cost me energy. That energy I could have invested into myself to show up better and invested in my clients. That time that I could have spent growing my business. The peace of mind that actually affected multiple areas of my life. So I don't know about you, but when you first start something new, oftentimes you put up with things that you shouldn't put up with for way too long. And then you realize, oh my gosh, I should have done something about that a long time ago. What was yours? And better yet, after you finally made that decision, like, what changed for you? Let me know in the comments. I'm Kristi. I can't wait to see on your next video. Hey there. If you want to learn how to dominate your market as a real estate agent, how to sell more listings and stand out as the Go to obvious choice, sign up for my virtual event. Just go to kristamayshorn.com forward/lessless listings. Do me a favor. This is a three day virtual event. I'm going to teach you how to stand out in your marketplace. Go to kristenmayshore.com forward/lessless listings and I will see you there.