Is AI coming for your PR job, or is it just coming for the tedious parts of your workflow? Many communications professionals are stuck in ChatGPT limbo—using basic prompts but failing to unlock the true potential of AI agents and agentic workflows. On this episode of FiredUp!, we dive into the frontier of vibe coding and PR automation. This week, episode 130 of the FiredUp! podcast is about AI agents and vibe-coding in PR!

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In this episode of the FiredUp! podcast, the Firebrand team shares what non-standard PR tasks can look like if using AI for assistance and actionable steps you can take right now to implement vibe-coding as an option for internal projects.

Morgan and Chris discuss:

From Chat to Agents: Move beyond simple text generation. The real power of AI in PR lies in agentic workflows—AI systems that can plan, execute multi-step tasks, and use tools autonomously to solve complex problems.
The Rise of Vibe Coding: Discover how "vibe coding" allows PR professionals to create custom software and tools using natural language. You don't need to be a developer to build the specific PR utilities your team needs to scale.
Adaptability Over Displacement: AI isn't necessarily taking jobs, but those who master AI are taking the lead. Learn why "onboarding" to agentic tools is now easier and more intuitive than earlier, more rigid iterations.
Automating the "Non-Standard": AI is moving into the realm of non-standard PR work. By applying agentic workflows to research, monitoring, and outreach, consultants can free up time for high-level strategy and relationship building.

The tools are getting better, faster, and more accessible every day. The question isn't whether AI will change PR, but whether you will be the one directing the agents.

This week’s challenge: Revisit an AI tool you "bounced out of" six months ago. Whether it’s an agentic platform or a specialized PR utility, the technology has likely leaped forward. See if it can now handle that one manual task you dread most.

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AI Agents and Vibe-Coding in PR