Podcast
FiredUp! - The Startup Marketing Podcast
Hosted by Firebrand · EN
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
23episodes
Episodes
Newest firstAll episodes
Let's Put the Hosts in the Hotseat
Jan 100:44:36Tap to summarizeAre you feeling stuck in a cycle of "safe" marketing tactics that yield diminishing returns? Whether you are struggling with a "too many cooks in the kitchen" approach to content, or you're terrified of the "snake-like gaze" of a top-tier reporter, you are not alone. In this special New Year's edition of FiredUp!, hosts Morgan, Chris, and Nicole pull back the curtain on their careers to share the "war stories" that shaped their approach to agency life and brand building.Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.Nicole, Morgan, and Chris discuss:Podcasting is a Team Sport: Launching a successful show requires more than just a microphone; it involves a complex choreography of editing, graphics, distribution, and guest management. To avoid podfading, invest in a production team—like Galati Media—to ensure professional quality from the start.The "Message-Fit" Secret to PR: High-impact media pitching isn't about big ideas; it’s about finding the perfect alignment between what your audience wants and the timing of your message. When you provide exactly what a reporter needs, the process becomes clean and easy.Master the "RACI" Framework for Content: To prevent too many cooks from mangling your marketing assets, clearly define who is Responsible, Accountable, Consulted, and Informed. Establishing a "pecking order" before you start a project prevents stakeholder anxiety and protects the final product.Audit for the Bottom of the Funnel: It is easy to get stuck writing entertaining top-of-funnel blog posts, but a library full of only gap content will slow your pipeline. Use visual case studies and "how-to-roll-out" guides to bridge the gap from awareness to conversion.Calculated Risks Drive Results: Don't be afraid of outlandish ideas if they align with your brand's value proposition. Whether it’s putting a bank account online to prove security or hiring recognizable voices for pitches, bold moves are often what break through cluttered media environments.As we head into 2026, take a hard look at your marketing. Are you leaning on white papers and blog posts just because they are comfortable? We challenge you to identify one tactic that makes you feel uneasy—whether it's B2B TikTok, short-form video, or a bold PR stunt—and give it a try.Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.YoutubeLinkedInX (Formerly Twitter)Work with FirebrandApply to Be a Podcast GuestSend a text
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The Biggest Tech Marketing News of 2025
Dec 25Tap to summarize2025 was a big year in tech marketing, so much so that it almost felt like its own decade! In this retrospective episode of FiredUp!, we dive into the "AI or Die" reality that defined 2025 and why your old SEO strategy is no longer enough to survive in 2026. Many B2B marketers are currently facing the reality of declining click-through rates as Google evolves from a search engine into an answer engine. We address the specific struggle of cutting through the noise in an era of AI-generated content and "rage bait" marketing, helping you pivot from simply ranking to becoming a trusted citation source. This week, episode 120 of the FiredUp! podcast is about the biggest tech marketing news of 2025! Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.In this episode of the FiredUp! podcast, the Firebrand team shares highlights of the biggest tech marketing stories of 2025 and actionable steps you can take right now to prepare for the challenges and opportunities in marketing in 2026. Morgan, Nicole, and Chris discuss:Mastering Generative Engine Optimization (GEO): Visibility in 2026 is less about ranking in the top 10 and more about being the cited source within AI-generated responses from tools like ChatGPT, Gemini, and Google’s AI Overviews.The Reality of Agentic AI: While 2025 was the year of "agent" hype, 2026 will be the year of operational utility, where autonomous agents move beyond chatbots to handle complex lead-gen and security workflows. Why Rage Bait Marketing is a High-Risk Gamble: Using controversy to gain attention—as seen with recent startup backlashes—can generate short-term "cheap" visibility, but often fails to build the long-term trust required for B2B relationships.AR Glasses Win Over the Metaverse: The mass market has spoken; lightweight, stylish AR (like the Meta Ray-Bans) is gaining significant traction for everyday utility, while bulky VR "metaverse" experiences remain a niche product for big-budget experiments.Sustainability of the AI Economy: As the stock market continues to ride the AI wave, the real-world bottleneck is becoming infrastructure—specifically the rising cost of electricity and the massive data center build-outs required to power next-gen models.Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.YoutubeLinkedInX (Formerly Twitter)Work with FirebrandApply to Be a Podcast GuestSend us a text
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What is Happening at TechCrunch?
Jun 5, 2025Tap to summarizeTechCrunch has been a pivotal publication in the startup and tech ecosystem since its founding in 2005 by Mike Arrington. From its origins as a tech blog to becoming a major media property, TechCrunch has undergone significant changes through multiple ownership transitions and, more recently, has gone through yet another transition. This week, episode 91 of the FiredUp! podcast is about what is happening at TechCrunch?Download the Multiplier Marketing Megapack today. Exclusive offer for all our listeners — get all our Startup Guides in one go! Over 50 pages of advanced tips and advice that dive deep into content marketing, search advertising, and marketing attribution.In this episode of the FiredUp! podcast, the Firebrand team dives into where TechCrunch has been, the current status of the publication, and what the future holds. Morgan and Chris discuss:The history of TechCrunch: how it started, who it sold to over the years, and where it stands today. Longtime TechCrunch employees are transitioning out; what does this mean for the publication's future?TechCrunch is shifting its focus to AI, climate tech, transportation, and general tech news, so other publications may be a better fit for funding news. TechCrunch’s events business remains a significant revenue source, despite other changes to the publication. Thank you for listening! Tune in to all the episodes for practical tips on crushing your startup marketing goals. Don’t forget to follow, rate, and review the podcast, and tell us your key takeaways!CONNECT WITH FIREBRAND:Firebrand is a startup marketing agency. We help tech startups secure outsized marketing outcomes on their path to growth.YoutubeLinkedInX (Formerly Twitter)Work with FirebrandSend us Fan Mail
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