Transcript
A (0:00)
Foreign. Welcome back to Firewall. I'm your host, Bradley Tusk. My guest today is Rachel Jon Fazza. Rachel is the founder of the up and up, which is a research and strategy firm focused specifically on Gen Z. She is best known for her viral theory of the two Gen Z's that we're going to talk about. She was at CNN and their first writer designed to cover the youth vote full time. I'm, like, a little fucked up this morning and, yeah, we're happy to have her. It's the most important thing. People try to come in the store all the time. What do you think they're looking for? No one seems to come in to buy books, but then when we're recording, they come in. Yeah, but anyway. And you have. What are all the various things that you have? You have a podcast?
B (0:47)
I do not yet have a podcast. I have a newsletter and I'm on social media platforms and I go on anyone's podcast who wants to have one.
A (0:55)
So when you have one, you should record it here. It's free.
B (0:58)
Thank you.
A (0:59)
Student notes for free for an empty use. But if you're like, hey, I want to do it every Wednesday at 2 or whatever it is, we'll just rock it for you.
B (1:05)
That's great. Thank you so much.
A (1:06)
Yeah, sure. So, all right. Was there a point when you were kind of in college or coming out where you're like, this is going to be my thing. I'm going to be the person that explains Gen Z from a political standpoint
B (1:19)
to old people, kind of. So I'm the oldest of four, and I think that has a lot to do with it because even in my family, from the earliest point I can remember, I would, like, take stock of how everyone was feeling and then. And tell the adults about it. And then when I was in college, well, really, it started in high school. It was when I was a junior and senior in high school and I was writing for the school newspaper. I was obsessed with just covering sort of the pulse of how students were feeling. And that was really the beat that I leaned into, especially with regard to politics, because that was right during the primary for the 2016 election. And so we were talking a lot about politics, especially on the Republican side of things. And then when I got to college, it was the four years of Trump's first term. And so I saw the way that students both on my campus, but also on campuses across the country, and students in high school in particular, were reacting to many of the policies or actions of President Trump's first term or lack of action on certain issues, mainly gun safety. And so I just started writing about it. And I wrote about it both on campus for our school's paper magazine. It was associated with the paper. And then also I started freelancing. So in college I, I was writing for places like Teen Vogue and MTV News, places that were very youth centric, went abroad and covered the youth fight against Brexit when I was in London and then came back and decided that I was going to follow this through the election and the 2020 election. And one thing led to another and it really just became a need that I saw within the media ecosystem. No one was talking about Gen Z. If they were, it was. There were a lot of misconceptions. And I had someone early on in my career say to me, you know, young people don't vote, so it's not a story. So, you know, you're kind of wasting your time. And I was like, no, I think that our generation is going to be different. And here we are six years later and Gen Z has shown up in high numbers in every election that they're able to vote.
