Amazon can take a shocking cut of your revenue before you even count product cost, shipping, and overhead, and that reality is forcing sellers to get far more disciplined about inventory and profit. We sit down with returning guest Chelsea Cohen to talk about what she’s learned as SoStocked moves through acquisitions and into a larger corporate ecosystem, and why that shift makes real-time visibility into fees, forecasting, and unit economics even more important for day-to-day decisions.

We get specific about the hidden margin killers that sneak up on Amazon FBA brands: storage fees, aged inventory fees, capacity constraints, and mismeasured products that land in the wrong FBA fee tier. Chelsea shares how smart sellers build a regular overstock plan, move slow inventory without panic, and think in contribution margin terms so they can spot which SKUs are quietly draining cash. We also talk through the pricing trap, why raising prices doesn’t always work, and how to weigh profit dollars against the workload and complexity that come with higher volume at thinner margins.

On the tactical side, we cover wasted ad spend audits, negative keywords, reimbursement opportunities (including AWD mistakes), and how Amazon Warehousing and Distribution can help with inbound and capacity when used as a lever instead of a full dependency. We close by looking at how AI is starting to move from “answer my question” to “recommend my next action” in inventory management, plus what needs to be in place so sellers can trust the numbers. If you got value from this, subscribe, share it with a seller friend, and leave a review telling us which fee or profit leak you’re auditing first.

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